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White Paper Engineered for innovation: Carrier-grade application platform for evolving next-generation telecommunications 26 September 2012 Glen Ragoonanan
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Page 1: Engineered for innovation: Carrier-grade application platform for

White Paper

Engineered for innovation:

Carrier-grade application platform

for evolving next-generation

telecommunications

26 September 2012

Glen Ragoonanan

.

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Carrier-grade application platform for evolving next-generation telecommunications | i

© Analysys Mason Limited 2012 Contents

Contents

1 Executive summary 2

2 Improving margins is the name of the game 4 2.1 Improving margins by transforming from legacy to next-generation technologies 4

2.2 Pre-integrated, standardized („engineered‟) solutions will improve margins 5

3 ICT gains momentum with next-generation telecom 7

4 Oracle Network Applications Platform (ONAP) 8 4.1 ONAP‟s pre-integrated architecture 8

4.2 ONAP use cases 10

5 Conclusion 11

About the author 12

About Analysys Mason 13

About Oracle 14

List of figures

Figure 1.1: Overview of the evolving telecom landscape [Source: Analysys Mason, 2012] ........................... 2

Figure 2.1: Overview of supply and demand in the telecoms industry [Source: Analysys Mason, 2012]........ 4

Figure 2.2: Summary of drivers for moving to next-generation systems [Source: Analysys Mason, 2012] .... 5

Figure 2.3: Cost analysis for delivering an end-to-end telecom solution [Source: Analysys Mason, 2012] .... 6

Figure 2.4: Cumulative capex savings, using pre-integrated, standardized telecom platforms [Source:

Analysys Mason, 2012] .................................................................................................................................... 6

Figure 2.5: Cumulative opex savings, using pre-integrated, standardized telecom platforms [Source:

Analysys Mason, 2012] .................................................................................................................................... 6

Figure 4.1: Oracle Network Applications Platform (ONAP) architecture [Source: Oracle, 2012] ................... 8

Figure 4.2: ONAP use cases [Source: Oracle, 2012] ...................................................................................... 10

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© Analysys Mason Limited 2012 Executive summary

1 Executive summary

All future networks will be IP based, and on average communications service providers (CSPs) are expected to

devote more than 80% of their spending to IP networks and applications/services. Cost reduction is a constant

business target for CSPs, alongside increasing revenues from new services. The trend towards all-IP networks is

closing the gap between IT and telecommunications, to create a converged information and communication

technology (ICT) industry, because IT and telecom providers now run similar networks and deliver similar

services, albeit on different scales. This has led CSPs and telecom suppliers to start merging IT technologies, by

using cloud architecture in their telecom network domain. CSPs and suppliers have recognised the benefits

offered by the cost-efficient computing technologies of cloud architectures – such as environmental/green

computing, virtualisation, software modules, software flexibility, on-demand scalability and optimal resource

usage, management and availability.

Figure 1.1 illustrates the major forces driving next-generation telecom platforms to meet the convergence and

innovation requirement of the evolving telecom landscape. In the future telecom landscape, CSPs and suppliers

will be differentiated from their competitors on the basis of applications, not hardware.

Figure 1.1: Overview of

the evolving telecom

landscape [Source:

Analysys Mason, 2012]

Existing proprietary hardware, software and custom-built solutions lead to legacy management issues for CSPs

and suppliers alike. In modern CSP operations, differentiation is based on how solutions are deployed and used,

not on their proprietary uniqueness. Commercial-off-the-shelf (COTS) solutions are engineered to deliver a

„build once, deliver many‟ model, which reduces the unit cost. Convergence and innovation are driving next-

generation telecom hardware platforms to be more intelligent, while still delivering carrier-grade attributes.

Because it is software that provides this intelligence, next-generation telecom platforms need to be a carrier-

grade, pre-integrated stack of hardware and software that provides configuration flexibility to meet the technical

needs of the telecom industry both today and in the future.

Convergence

and innovation

Cost

reductionIP

services

IP

networks

IT

Telecom

Apps

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© Analysys Mason Limited 2012 Executive summary

In addition to meeting the technical needs of CSPs and suppliers, next-generation platforms must satisfy the key

business objective of improving margins (through cost reduction and increasing revenues), which can be

rationalised to a single decision: build or buy? Analysys Mason has analysed this issue, and concludes that the

purchase of pre-integrated COTS software solutions can reduce deployment time by 50% when compared to the

„build‟ option1. An extension of the cost savings analysis for pre-integrated telecom platforms is discussed in

Section 2.2 below. The cost savings achieved from COTS next-generation telecom platforms can be translated into

revenue growth from new applications/services, thus meeting the crucial business objective of improving margins.

One example of such a next-generation COTS platform is Oracle‟s Network Applications Platform (ONAP).

ONAP provides the broader ICT industry with a carrier-grade engineered platform which includes a pre-

integrated, pre-tested hardware and software stack that is designed to meet mission-critical communications

network workloads. ONAP targets the ICT industry‟s current pain points of cost and time to market, as well as

providing a platform for application development and service innovation. Figure 4.2 (on page 10 below)

provides some of the use cases for which ONAP has already been engineered, ahead of its commercial launch.

1 Source Analysys Mason (2012): Build or buy: Configurable COTS Software Changes the Game.

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© Analysys Mason Limited 2012 Improving margins is the name of the game

2 Improving margins is the name of the game

Improving profit margins is the primary focus for all CSPs and telecom suppliers. The lack of growth in mature

markets and low ARPU levels in emerging markets are squeezing margins, leading to a gradual convergence of

costs and revenues. The economic downturn has been blamed for these conditions since 2009. However, the

fundamental economic model of supply and demand has not changed. As a result, if CSPs and suppliers are to

improve their margins they must reduce costs and increase their revenues. At the same time, CSPs‟ supply and

demand relationship with their customers is under pressure, with customers seeking to reduce costs by cutting their

telecom expenditure. Figure 2.1 summarises this relationship between CSPs and suppliers in the telecom industry.

Figure 2.1: Overview of supply and demand in the telecoms industry [Source: Analysys Mason, 2012]

2.1 Improving margins by transforming from legacy to next-generation

technologies

As well as having to reduce product and service costs, CSPs and suppliers must also find ways to innovate, to

differentiate themselves as market leaders. A move from legacy to next-generation technologies is one way of

meeting both of these objectives, but it requires systems transformation2. The need to manage legacy

technologies is a painful cost overhead and slows down the progress of CSPs and suppliers in delivering new

services. Figure 2.2 summarises the drivers for moving to next-generation technologies. To be successful, such a

move requires a phased approach to legacy evolution, with established, measurable key performance indicators

(KPIs) for each phase2. However, if the costs and time involved in migrating from legacy technology are

significant, suppliers risk being displaced by more-agile competitors and solutions.

2 Source Analysys Mason (2012): Lost in Transformation: Increasing Rewards and Reducing Risks in Systems

Transformation Initiatives.

Increase revenuesReduce costs

Reduce R&D and

deployment costs

CSPs

focus

Suppliers

reaction

Reduce professional

services and

maintenance costs

Increase scalability,

flexibility, upgradability

Increase competitive

advantage

Increase number of

subscribers

Increase ARPU from

new services

Increase investments on

new services

Reduce capex Reduce opex

Reduce operating costs Increase innovation investments

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© Analysys Mason Limited 2012 Improving margins is the name of the game

Figure 2.2: Summary of drivers for moving to next-generation systems [Source: Analysys Mason, 2012]

2.2 Pre-integrated, standardized (‘engineered’) solutions will improve margins

For many CSPs, concerns regarding vendor lock-in continue to plague the benefits of standardization.

Uncertainty over the financial stability of existing suppliers and increased M&A activity in the telecom industry

further support the need for CSPs to have multiple suppliers, to guard against the risk that one vendor could

make an unfavourable exit from the market. Apple‟s standardization and pre-integration of hardware and

software (iOS) has made it easier for customers to switch between using an iPod, iPad and an iPhone because of

the uniformity of the hardware and user interfaces, core management software (iTunes with integrated iCloud)

and configuration settings. As a result, numerous organisations, including CSPs and suppliers, are moving

towards adopting Apple‟s device ecosystem. Oracle takes this model to a carrier-grade scale, by increasing the

flexibility of telecom networks through the provision of ONAP, a pre-integrated (hardware and software) COTS

platform – as discussed in Section 4 below.

Figure 2.3 illustrates the results of research that Analysys Mason has conducted to confirm the quantifiable cost

reduction that can be achieved through standardization with pre-integrated solutions. This research shows that the

introduction of standardised hardware and software in a stacked platform can reduce the total cost of ownership

(TCO) by 29% for an end-to-end telecom solution. In the situation labelled „Introducing standardisation‟ in

Figure 2.3 below it is assumed that CSPs and suppliers will continue to use and support other (non-standard)

hardware and software, because of the nature of their existing complex multivendor environments. However, if a

CSP or supplier standardises on a pre-integrated platform, Analysys Mason‟s research indicates that a cost saving

of 50% can be achieved. The highest cost savings attributed to pre-integrated standardisation are in the areas of

deployment and support/maintenance, because of the high level of automation, expertise and confidence the pre-

integrated standardised solution can be delivered with. Additionally, pre-integrated standardised solutions will

reduce the time to market with minimal (re-)training costs.

Next generation

Support telco and IT business

models

Agile and flexible – service-

oriented architecture (SOA)

Faster time to market

Intelligence spans network, service

and customer

Interfaces with service and control

functions

Standard APIs support agile

development and delivery

Impediments of legacy

Rigid and long time-to-market

cycles

Lack of standardisation of systems

across the business

Islands of data

High development and integration

costs

High cost-to-benefit ratio

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© Analysys Mason Limited 2012 Improving margins is the name of the game

Figure 2.3: Cost

analysis for delivering

an end-to-end telecom

solution [Source:

Analysys Mason, 2012]

Opex and capex savings with ‘engineered’ systems

Figure 2.4 and Figure 2.5 show how cumulative capex and opex savings for CSPs and suppliers rise as an

increasing number of applications are delivered on a pre-integrated, standardised platform. Analysys Mason‟s

research indicates that at least ten end-to-end solutions (over 40 telecom applications) should be deployed on the

pre-integrated, standardised platform to achieve the maximum cost savings.

Capex savings will come from all the areas included in Figure 2.3 above, except for support and maintenance

(which are purely opex items). Pre-integration and standardisation reduce the time to market and will provide a

shorter payback period1 for capex savings than opex savings. However, the cumulative opex savings are

significantly higher than capex savings for CSPs because opex includes support, maintenance, training, green

IT, consolidation/rationalisation (of hardware and software), service development and longer-term continuous

operational efficiency programmes. It can be seen that the difference in cumulative opex savings between CSPs

and suppliers is larger than for cumulative capex savings. This is because:

suppliers are more diligent than CSPs at driving down costs to increase their margins

few suppliers have multivendor and legacy operations environments which are as complex as those of

CSPs; however, Tier-1 managed service suppliers can recognise a higher level of opex savings by

implementing pre-integrated, standardised telecom platforms in their complex, multivendor global and

regional operation centres.

Figure 2.4: Cumulative capex savings, using pre-

integrated, standardized telecom platforms [Source:

Analysys Mason, 2012]

Figure 2.5: Cumulative opex savings, using pre-

integrated, standardized telecom platforms [Source:

Analysys Mason, 2012]

5% 4% 4%

16%12% 11%

21%

16%14%

16%

9%6%

42%

29%

15%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Present Introducingstandardization

Standardized

Support / maintenance

Deployment

Pre-integration / testing

Development

Design

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

60%

Number of solutions deployed

Standardized

CSPs

Suppliers

10%

20%

30%

40%

50%

60%

70%

Number of solutions deployed

Standardized

CSPs

Suppliers

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© Analysys Mason Limited 2012 ICT gains momentum with next-generation telecom

3 ICT gains momentum with next-generation telecom

Information and communication technology (ICT) is a term that has ambitiously attempted to bridge the IT and

telecom worlds for at least the past decade. Although ICT is presently more synonymous with IT than telecom,

this is misleading from a spending perspective, as 57% of ICT spend (estimated at USD3.6 billion in 2012) can

be attributed to telecom equipment and services from CSPs3. The World Information Technology and Services

Alliance (WITSA) also forecasts that communications will continue to be the largest share of ICT (~58%) over

the next three to five years.

A critical reason for the delay in merging the IT and telecom domains is the need for IT technologies to be

delivered at a carrier-grade level of at least 99.999% service availability, with robust hardware, high availability,

and low latency performance. Telecom suppliers are now at a junction where they can choose either to buy a pre-

integrated carrier-grade platform or build it themselves. A similar question arises in the IT domain, where major

providers of data centre services need carrier-grade platforms in order to continue delivering market-leading new

IT services. Google, Skype, Amazon and RackSpace are victims of hardware failure, low availability, floor space

constraints and underperformance, which can be attributed to their use of commodity IT-grade hardware and

software. The problems they have suffered can be quantified in the form of cost overheads. For example, in 2008

Google noted that at any point in time 5% of its data centre was down, which cost about two days to recover. The

IT industry has been able to devise software solutions to resolve some of these key issues. For example, redundant

array of independent disks (RAID) has been used to address hardware failures, virtualization to overcome a

shortage of floor space, and high-availability clustering to provide service continuity. However, IT has not devised

an optimal solution for improving performance – other than adding more processing power, which increases power

consumption and cooling requirements. To provide the maximum improvement in performance, the next

generation of IT datacentres can be expected to have optimised, carrier-grade telecom platforms which will deliver

guaranteed, real time processing. Some IT data centres are already deploying software-defined networking (SDN)

solutions. CSPs and telecom suppliers have realised that their heritage of carrier-grade solutions can be used to

capture these opportunities in the adjacent IT industry.

Services on IP networks are synonymous with applications: for example, VoIP is a voice application, and IPTV

is a video application that provides broadcast, interactive TV and video-on-demand features. For CSPs and

suppliers it is applications, not hardware, that will continue to be the differentiators. The availability, flexibility

and performance of the application platform will provide a competitive edge by reducing costs and allowing

organisations to reassign budget and resources so that they can develop, deliver and maintain market-leading

applications. The following are possible opportunities and technologies where applications will be key

differentiators:

Fixed–mobile convergence – including heterogeneous networks and Wi-Fi offloading with 3GPP‟s ANDSF

Self-organising networks (SONs) – for management of multiple radio access networks (RANs)

IP multimedia subsystem (IMS) – as the core for IP applications such as RCS-e, VoIP, messaging and video

Content delivery networks (CDNs) – to optimise network capacity while delivering guaranteed QoS

Customer experience management (CEM) – which will require real-time analytics applications for

processing of network data and associated customer profiles

Machine to machine (M2M) – applications and technological innovations will be needed to create an

M2M eco-system that integrates telecom networks with industry-specific technologies for sectors such as

automotive, health, transport, utilities and security

Software-defined networking (SDN) – which is a possible game changer for the wider ICT industry.

3 Source Gartner (2012): Gartner Worldwide IT spending forecast.

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© Analysys Mason Limited 2012 Oracle Network Applications Platform (ONAP)

4 Oracle Network Applications Platform (ONAP)

In developing the Oracle Network Applications Platform for the telecom industry, Oracle has invested in best-

of-breed technologies4, thus indicating the significant emphasis it puts on meeting carrier-grade network

requirements. ONAP is an integrated hardware and software platform that has been engineered to support

mission-critical communications network workloads.

Oracle is the first supplier to develop and offer such a next-generation application platform, and has leveraged

its engineered systems expertise and a rich set of hardware and software assets to meet the business and

technical needs of the telecom industry.

4.1 ONAP’s pre-integrated architecture

ONAP provides an engineered solution for deploying carrier-grade applications. It integrates infrastructure

components (hardware, storage and network interfaces) along with virtualization technologies to provide a

robust and flexible platform for application development and deployment. ONAP includes carrier-grade Oracle

Sun Netra 6000 series and Oracle Sun ZFS 7320 storage infrastructure technologies, and Oracle Linux, Oracle

Virtual Server, Oracle Enterprise Manager, Oracle Communications Service Availability (OCSA) and Oracle

Clusterware software technologies. Each component of the technology stack has been engineered and vertically

integrated to offer a market-leading solution. Oracle‟s R&D investments are directed to ensure that ONAP is

greater than the sum of its parts, with the best in simplicity, flexibility, reliability and availability.

ONAP‟s architecture is designed to enable customers to maximize the value of their investments by leveraging a

carrier-grade platform on which they can swiftly develop and deploy applications. It also provides optimized

performance, high availability, and integrated, seamless operations management for mission-critical

deployments. Figure 4.1 illustrates ONAP‟s architecture.

Figure 4.1: Oracle Network Applications Platform (ONAP) architecture [Source: Oracle, 2012]

4 ONAP is built on: Sun Microsystems telecom-grade hardware, management and virtualisation; Go-Ahead industry-

leading high availability; and Oracle’s robust software modules (database, middleware, software acceleration, OS (Oracle Linux)).

Applications

Hardware, Networking, Storage

Virtualization

Operating System

Telco-Specific Platform Components

Unified Availability

Platform Service Modules

IDK Appliance Assembly

E N D T O E N DM A N A G E M E N T

• One solution management

• Complete Life-cycle

management

• CLI and GUI Console

• Telecom presentation and

interfaces

• Automated installation

• Configuration management

• Evolution via Oracle Enterprise

Manager 12c – Functionality

via Management Packs

I N T E G R A T E D T E C H N O L O G Y S T A C K

• Single technology source

• Single support source

• Single patching framework

• Rolling patches

• No downtime

• Best in class components:

• Engineered together

• Certified together

• Managed together

• Supported together

• Deployed together

U N I F I E D A V A I L A B I L I T Y

• Single solution for SA

• Enables highest levels of availability

• Unique integrated offering – Oracle Clusterware

and Oracle Communications Service Availability

• Integration Development Kit (IDK)

• Appliance Assembly Kit for deployment

• Complete framework for appliance development

I N T E G R A T I O N

D E V E L O P M E N T K I T

UN

IF

IE

D

MA

NA

GE

ME

NT

VE

RT

IC

AL

LY

I

NT

EG

RA

TE

D

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© Analysys Mason Limited 2012 Oracle Network Applications Platform (ONAP)

ONAP is designed to provide a single deployment solution for current- and next-generation telecom

applications, thanks to its built-in tools of appliance assembler, integration development kit and a plug-in

architecture for additional platform service modules (PSMs). It also provides end-to-end management (Unified

Management) across applications and its hardware and software stack tiers. Unified Management leverages

Oracle Enterprise Manager as its foundation, in particular its automation of “life-cycle management”. The

ONAP “life-cycle management” solution offers two implementation choices for customers: Command Line

Interface (CLI) and User Interface (UI). ONAP customers are able to use a single, web-based console to manage

the complete set of life-cycle services offered by ONAP.

ONAP also provides Unified Availability across its hardware and software stack tiers. Unified Availability

provides an enterprise-grade clustering solution with Oracle Clusterware, and a carrier-grade availability

solution with Oracle Communications Service Availability (OCSA). As a result, ONAP customers have a choice

of enterprise- or carrier-grade application availability, depending on how mission-critical the application is.

ONAP‟s Appliance Assembly Framework provides application and component developers with the ability to

package applications and build a deployment plan on the ONAP infrastructure. ONAP also includes an

Integration Development Kit (IDK) that provides the APIs for integrating customer applications with ONAP.

The Appliance Assembly Framework and IDK are further enhanced with a unique role-based architecture that

simplifies the development and deployment process. ONAP‟s role-based environment supports each of the key

roles that are usually required when developing telecom applications, including: component developer,

development environment administrator, appliance assembler, appliance deployer and appliance administrator.

Segmenting the development roles and functionality in this way ensures a smooth process with fewer errors, as

well as a higher degree of consistency across a wider range of applications.

Appliance Assembly Framework, IDK, Unified Availability and Unified Management are baseline features of

ONAP. In addition, ONAP provides extended functionalities with optional PSMs. ONAP‟s plug-in architecture

allows PSMs to be added on-demand. These PSMs offer customers a comprehensive long-term technology

choice for application development and deployment.

ONAP is a compelling value proposition for CSPs and network equipment providers, as it offers the advantages of:

end-to-end management of both hardware and software

“lifecycle management” automation across installation, configuration, monitoring, management,

administration, diagnostics, testing, patching and upgrades

increased manageability and reduced support costs, through automation of various “life-cycle” service

end-to-end availability of both hardware and software

creating application-specific appliances by leveraging the Integration Development Kit (IDK)

a cost-effective technology refresh and choice of enterprise- or carrier-grade development and deployment.

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© Analysys Mason Limited 2012 Oracle Network Applications Platform (ONAP)

4.2 ONAP use cases

Oracle has been working with partners to develop telecom-specific use cases for ONAP ahead of its launch.

Figure 4.2 summarises some of the use cases that have been developed to date.

Figure 4.2: ONAP use cases [Source: Oracle, 2012]

Use case Description Benefits

Next-generation

OSS

ONAP provides an efficient way to

consolidate a broad range of applications

such as inventory management, service

assurance, service fulfilment,

configuration management and others.

High levels of platform modularity,

extensibility and virtualization allow

CSPs and suppliers to quickly adapt to

changing market needs and demands on

network management with the explosion

of mobile broadband traffic

Low cost of ownership with modularity and

virtualization to support varied market needs

Reduces time to market with a pre-integrated

platform stack and simplified life-cycle

management capabilities

Enables NG-OSS application innovation with

a COTS engineered platform such as SON

and ANDSF

Unified charging

and billing

ONAP can deliver unified (convergent)

charging and billing application

platforms. It enables rapid time to market

for new services and campaigns,

addressing the need for CSPs to offer

tailored pricing and promotions for

various market needs

Ensures highly available real-time unified

charging and billing systems with up to seven

9s service availability

Speeds up time to market with tailored

pricing and promotions for varied market

segments

Maximizes the capacity to innovate with

simplified business processes and

extensibility for future enhancements such as

Oracle’s TimesTen In-Memory Database for

performance optimization

Provides stackable scalability to meet

subscriber growth demands

All-IP RAN

controllers

ONAP’s flexible and extensible

architecture will support next-generation

mobile broadband networks such as LTE

while supporting existing 2G and 3G

RANs. It provides intelligence, flexibility

and availability of radio resources for

multiple RAN technologies, based on

mobile end-user service demands

Highest levels of application availability – up

to seven 9s – with stateful failover and

session integrity

Enables cost-effective dynamic scaling of

network resources and consolidation of radio

access networks with scalability and platform

extensibility

Speeds up time to market and drives

innovation with a COTS-engineered platform.

ONAP can be evolved to support software-

defined radio networks, remotely thereby

reducing costly site visits (truck rolls)

IMS migration and

scalability

ONAP provides a range of custom network

interfaces to SS7 and IP networks to bridge

legacy with next-generation IMS service

and capabilities, as well as a manageable

software layer that provides carrier-grade

high availability, scalability and a low-

latency response for services

99.99999% stateful availability

>5000 calls per second via modular scalability

33% reduction in service creation time

thanks to transparent network exposure of

legacy and IP resources for development

Remote consistent and automated scheduled

maintenance

In addition to the above use cases, ONAP will provide an evolving engineered, application platform to meet the

existing and evolving ICT needs of CSPs and suppliers.

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© Analysys Mason Limited 2012 Conclusion

5 Conclusion

As the IT and telecom domains converge to an ICT world, applications and innovations will be required to meet

the challenges of the evolving ICT landscape. In future, therefore, it is clear that CSPs and suppliers will be

differentiated from their competitors on the basis of applications, not the underlying hardware.

Oracle has developed ONAP, a carrier-grade, pre-integrated technology platform, to meet the present and future

business needs of CSPs and suppliers, including:

accelerating time to market with unified management, seven 9s service availability and cloud-based

deployment models

reducing the costs of deployment and life-cycle management of applications, and

reducing development cycle times, in order to maximize their ability to innovate new applications and

technologies and hence capture new revenue streams.

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© Analysys Mason Limited 2012 About the author

About the author

Glen Ragoonanan (Senior Analyst) is the lead analyst for Analysys Mason‟s Infrastructure Solutions research

programme. He joined Analysys Mason in 2008 and has worked as a consultant on projects involving next-

generation IT and telecoms networks, systems and technologies for incumbents, new entrants, private

companies, regulators and public-sector clients. His primary areas of specialisation include operations and

business support systems (OSS/BSS) solution architecture and integration for business process re-engineering,

business process optimisation, business continuity planning, procurement and outsourcing of operations and

strategies. Before joining Analysys Mason, Glen worked for Fujitsu, where he designed, delivered and managed

integrated solutions. Glen is a Chartered Engineer and project management professional with an MSc from

Coventry University.

Published by Analysys Mason Limited • Bush House • North West Wing • Aldwych • London • WC2B 4PJ • UK

Tel: +44 (0)845 600 5244 • Fax: +44 (0)845 528 0760 • Email: [email protected] • www.analysysmason.com/research

Registered in England No. 5177472

© Analysys Mason Limited 2012

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means – electronic,

mechanical, photocopying, recording or otherwise – without the prior written permission of the publisher.

Figures and projections contained in this report are based on publicly available information only and are produced by the Research Division of Analysys Mason

Limited independently of any client-specific work within Analysys Mason Limited. The opinions expressed are those of the stated authors only.

Analysys Mason Limited recognises that many terms appearing in this report are proprietary; all such trademarks are acknowledged and every effort has been

made to indicate them by the normal UK publishing practice of capitalisation. However, the presence of a term, in whatever form, does not affect its legal status

as a trademark.

Analysys Mason Limited maintains that all reasonable care and skill have been used in the compilation of this publication. However, Analysys Mason Limited

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customer, his servants, agents or any third party.

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© Analysys Mason Limited 2012 About Analysys Mason

About Analysys Mason

Telecoms, media and technology (TMT) are our world; we live and breathe

TMT. This total immersion in our subject underpins and informs everything we

do, from the strength and reliability of our market analysis, to improving

business performance for clients in more than 100 countries around the world.

Knowing what‟s going on is one thing. Understanding how to take advantage of events is quite

another. Our ability to understand the complex workings of telecoms, media and technology (TMT)

industries and draw practical conclusions, based on the specialist knowledge of our people, is what

sets Analysys Mason apart. We deliver our key services via two channels: consulting and research.

Consulting

Our focus is exclusively on TMT.

We support multi-billion dollar

investments, advise clients on

regulatory matters, provide spectrum

valuation and auction support, and

advise on operational performance,

business planning and strategy.

We have developed rigorous

methodologies that deliver tangible

results for clients around the world.

For more information, please visit

www.analysysmason.com/consulting.

Research

We analyse, track and forecast the different services accessed by consumers and enterprises, as

well as the software, infrastructure and technology delivering those services.

Research clients benefit from regular and timely intelligence in addition to direct access to our

team of expert analysts.

Our dedicated Custom Research team undertakes specialised and bespoke projects for clients.

For more information, please visit www.analysysmason.com/research.

Transaction

support

Strategy

and planningOperational

consulting

ProcurementRegulation

and policy

Consumer services

Enterprise services

Telecoms software

Regional markets

Network technologies

Page 15: Engineered for innovation: Carrier-grade application platform for

Carrier-grade application platform for evolving next-generation telecommunications | 14

© Analysys Mason Limited 2012 About Oracle

About Oracle

Optimize, Innovate, Thrive

Only Oracle‟s software and engineered systems span the communications industry technology landscape – from

carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems

and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the

Java platform running on more than three billion mobile and handheld devices. Oracle helps service providers

and network equipment providers innovate and exploit new business models, build strong, profitable customer

relationships, and streamline operations. For more information visit,

http://www.oracle.com/us/industries/communications/index.html

Oracle engineers hardware and software to work together in the cloud and in its customers‟ data centres. For

more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.

Oracle industry solutions leverage the company‟s best-in-class portfolio of products to address complex

business processes relevant to the communications industry, helping speed time to market, reduce costs and gain

a competitive edge.