Engaging the youth around global issues - UNESCO workshop

EUROVISION DEBATE

FOR AND WITH THE YOUNGER AUDIENCE

MADIANA ASSERAF

2014/2015

“The first-ever EUROVISION DEBATE between the candidates to become President of the European Commission will also empower citizens to #TellEUROPE what matters to them”

ROLE OF SOCIAL MEDIA WITHIN THE EUROVISION DEBATE

• What matters to you?

• What would you tell the next

President of the EC?

Monitoring & analysis of the

conversation => main topics for the

TV Debate

MAKING THE AUDIENCE FEEL PART OF THE DEBATE

Questions & polls

SM competitions

Promotional teasers

Live SM Q&A with candidates

INCREASING THE INTERACTION WITH USERS

1. Coordinated activities with social media editors from EBU Members

MAXIMIZING THE AUDIENCE AWARENESS

2. Coordination with:

Facebook + Twitter

Political parties

European Parliament

MAXIMIZING AUDIENCE AWARENESS

SOCIAL TV:

Allow the audience to have their say

Social Media Hub

Social Media Intelligence Company

PHASE 2: SOCIAL MEDIA DURING THE TV DEBATE

VIGIGLOBE – SOCIAL MEDIA DATA TO GO ON AIR

RESULTS – TWITTER

Facebook:

• 4,130 likes

• 3,699 talking about this

• 25% males aged 25-34

• ITA, SPA, BEL, POR, GER

Youtube: 15,084 views

(on the official channel)

Google+: 7.922 views

RESULTS – FACEBOOK, OTHER CHANNELS

Without being online, we can’t reach young audiences

Conceive and produce products for online and mobile

Make the products available and sharable online wherever they want it

and whenever they want it

Work with a multimedia mindset

Try new things. Dare to fail

ONLINE IS FIRST

Produce content about them and with them

Create dialogues with them before, during and after the broadcast

Broadcast their reality

Show that they can change things

“Make me think, make me laugh, make me dance”

ONLINE, ON AIR AND ON ME

WOW Elements

New and good

Find easy ways to talk about serious matters

Young brands. Identities they can rely on

IT’S NOT THE WHAT, BUT THE HOW