Engaging The Social Network Voter

Millenium Social Media

Presented by Wilma Ariza

Engaging The Social Network Voter

Millenium Fact

From the viewpoint of someone online, inquiring minds only know what Googlehelps us find or what our Social Network tells us……

PR FACT

As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.

Barack Obama Bill Clinton

Strategic Planning Board

Education (Listening)

Strategy (Collaboration)

Presence (Engagement)

EDUCATION AND LISTENING

THINK BEFORE BUILDING!

HOW DO THEY FEEL ?

•About my brand?

•About my message?

•About my community?

What are they talking about?

Regional Issues?

Cities: Paterson, Clifton, Passaic,

Newark, Bloomfield, Montclair etc.

Counties: Passaic, Bergen, Essex

Neighborhoods: Crime, Schools,

Business, Organizations, Unions (?)

News & Events?

Headlines, City, County & State Events,

City Council and Government Meetings

Individuals?

Supporters, Influencers, Detractors

WHO IS TALKING ?

1. Are they influencial?

2. What networks are

they involved with?

3. What organizations

do they belong to?

4. How can I engage

them?

Presence & Engagement

Social Media Branding ? Deciding Where To Go

1. Rule of Engagement Fact

Every person (including you)

exist in multiple places!

2. Identify Your Target!

As an example: Everyone building a campaign

wants favorable press coverage. You do too!

THIS IS JOURNALISM & PRESS COVERAGE 1970’s

THIS IS JOURNALISM & PRESS COVERAGE 2012

CONNECT WITH YOUR AUDIENCE

WHEN AND WHERE THEY ARE

You

PEER ENDORSEMENT

TESTIMONIALS

CERTIFICATIONS

GROUP MEMBERSHIPS

SUCCESS STORIES

INDUSTRY INSIGHT

CUSTOMER SERVICE

PRESENT YOUR BEST FACE

STRATEGY & COLLABORATION

LEVERAGING YOUR NETWORK

QUESTIONS?

THANK YOU FOR

LEARNING WITH ME

WILMA ARIZA,

Social Media Strategist

EMAIL: [email protected]

www.Linkedin.com/in/wilmacolonariza

FIND ME !