Engaging the On-the-Go Consumer Tim Hayden, CMO, 44Doors Scott Forshay, Director, Mobile Strategy, Morpheaus Media Tom Nawara, Vice President, Digital Strategy and Design, Acquity Group Suhail Pothigara, Manager, Mobile Development Program, Macys.com
20
Embed
"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 Chicago
Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Engaging the On-the-Go Consumer
Tim Hayden, CMO, 44Doors Scott Forshay, Director, Mobile Strategy, Morpheaus Media
Tom Nawara, Vice President, Digital Strategy and Design, Acquity Group Suhail Pothigara, Manager, Mobile Development Program, Macys.com
Scott ForshayDirector, Mobile Strategy
Morpheaus Media
Trend One: Connected Consumers are Consumers of Context
Trend Two: Intelligent Marketing is Now in the Moment.
Trend Three: The Mobile Medium Carries the Brand Narrative
Tom NawaraVice President, Digital Strategy and Design
Acquity Group
91 Top 5 independent digital agency – 2010 & 2011, Advertising Age
» One of the top five independent digital agencies in the country1
» Headquartered in Chicago with 12 offices globally
» Over 475 experienced business, design, marketing and technology professionals
» We have been a trusted partner to more than 600 clients on thousands of projects