1 Engaging mobile and website applications Just follow the principles…
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1
Engaging mobile and website applications
Just follow the principles…
Mobile apps are designed and popularized by different business
organizations as it is an ideal medium for business promotion and
taking a product to the customers.
Companies contend to bring new and
exciting mobile apps that create an
eagerness among people to download.
Unfortunately, only a few among them remains in the users’
mobiles for long.
Most of them are uninstalled after a month.
Mobile Industry
• Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones
• 91% of all adults have a smartphone
• Apple sold 9 million iPhone 6S during the first weekend of availability
Why Mobile?
• 94% of smartphone users look for local information on their phone
And
• 90% take action as a result
Why Mobile?
• 67% say that they’re more likely to buy a product or service from a mobile-friendly site.
• 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
• 48% feel frustrated and annoyed when they get to a site that’s not mobile-friendly.
• 36% said they felt like they’ve wasted their time by visiting those sites.
Why Mobile Apps?
• Approximately 46% of social media users access their social media accounts through mobile devices
• 80% of smartphone users visit social networks. 55% visit at least once a day.
• 70% of people contact a business after a search on their mobile device
Mobile Measurement Maturity
Number of Downloads
Usage and Engagement
Effectiveness and optimization
Value
Why Use Analytics
• Optimization
• Identify Opportunities or Problems
• Produce Well Informed Decisions
Is it worth it?
1. Usage Tracking
2. Error Tracking
3. UI Optimization
4. App Performance (Download times
etc.)
5. Measure Business Impact
6. Generate Business Insights
Value
Baseline performance
Compare channels
Monetize actions
Discover optimization opportunities
Principles
• Reliability
• Speed
• High & Low Level’s goal setting
• Crystal Clear definitions
• Engineering
• Reporting
Metrics’ Categorization
Marketing
Operational
Installs
Registrations
Active Users
Returning Users
Sessions
Interactions
R.O.I.
Reporting
Templates Timeframe• Daily• Weekly• Monthly• Quarterly
High Level & Low Level Contents• Absolute Numbers• Ratios• Graphs
Easy Read
KPIs
• Active Users
• Installs/Downloads
• Returning Users
• Sessions
• Events on the page
• Revenue
• Marketing spend
• Subscribers
• Interactions (if any)
Analyzing Methods
• Flurry• App Annie• Facebook Analytics• Google Analytics
• ERP• CRM• Marketing Data• Etc.
Analyzing Methods
Scheduling
Forecasting
Optimal Maintenance
Linear Programming
Weight of Statistical Indicators
• Prioritization
• Increase of Usage
• Percentages & Ratios
Essential Channel Measures
• Adoption
App downloads
Site or app visitors
App usage (% of DL)
Geo distribution
• Engagement
Frequency (visits/visitor)
Depth (events/visitor and duration)
Retention rate (% returning)
• Effectiveness
Objective oriented conversions
High value activities
Adoption
Engagement
Main principles for UI/UX implementation
Design should focus on an experience
People scan websites, they don’t read them
Users crave simplicity and clarityAttractive design
Know where to get creative and where to use common
design patterns
Design to capture someone’s attention above the fold
rather than design everything above the fold
Scrolling is often faster than pagingRegular updates
Build nice responsive design vs. just responsive design
Features of Mobile Apps
Following are some of the basic qualities that users look for in
an app
User friendliness
Simplicity
Good performance
Attractive design
Security
Immediate feedback
Compatibility
Regular updates
Offline support
Distinguishing between CX and UX
CX stands for customer experience and UX stands for user experience. Although
CX and UX have different meanings and goals, they are interlinked. An
organization should improve both CX and UX for effective communication with the
customers.
Elements of UX design
The UserUser is the most important element
in UX design. The designer must
keep the target audience in his/her
mind while designing the apps.
Task AnalysisTask analysis is a critical process in
designing mobile apps. It is a step-by-
step procedure which evaluates the tasks
which are to be accomplished by the
users from their own perspective.
Smartphone displayThe applications must be designed in a way
so that they have a better display in mobile
phones.
Clear communication :Communicating the various usability and
advantages of the app is an important
aspect that the designers are to be
careful about.
Methods to Transform Mobile UX
Improved user interface
Simple sign-up process
Seamless in-app purchases
Provide user guidance
Provide feedback
Website’s Finest Tactics
Main Tactics
Main Tactics
Main Tactics
Main Tactics
Main Tactics
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