Rebecca Ryan gave this presentation on June 13, 2011 to Donate Life America. In it, she shares four techniques to increase the number of MIllennials who are registered organ donors. She uses Millennial research plus behavioral economics to shape her recommendations. You can reach Rebecca: [email protected].
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Transcript
1. Engaging the Next Generation Rebecca RyanMonday, June 13,
2011 1
2. Monday, June 13, 2011 2
3. Monday, June 13, 2011 3
4. Engaging the Next Generation Rebecca RyanMonday, June 13,
2011 4
5. Meet Alec LoorsMonday, June 13, 2011 5
6. Monday, June 13, 2011 6
7. Monday, June 13, 2011 7
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10. I realize that climate change is going to affect my
generation most, and I feel that we, as youth, need to do
everything we can to solve this crisis, before anyone can tell us
its impossible. Alec Loors, Kids vs. Global WarmingMonday, June 13,
2011 10
11. In his lifetime, Alec wants to stop global warming.Monday,
June 13, 2011 11
12. Monday, June 13, 2011 12
13. Who is your Alec Loors?Monday, June 13, 2011 13
14. Meet the MillennialsMonday, June 13, 2011 14
15. Millennials, b. 1982-2001 Turning 10-29 years old in 2011
Sometimes called Gen Y 15Monday, June 13, 2011 15
16. The Sunshine GenerationMonday, June 13, 2011 16
17. 30 is the new 20 Adulthood is being pushed back.Monday,
June 13, 2011 17
18. Live First, Work Second Where I live is as important as
where I work.Monday, June 13, 2011 18
19. Digital Natives Life online IS life.Monday, June 13, 2011
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20. Two & half year old Meets the iPadMonday, June 13, 2011
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21. Millenials: Attitude towards the Legalization of Gay
Marriage 50 50 40 36 30 20 14 10 0 Favor Oppose Undecided Source:
Millenials: A Portrait of Generation Next, Pew Research
CenterMonday, June 13, 2011 21
22. Im skeptical. More people under 40 believe they will see a
UFO than receive Social Security. Tech-savvy.Monday, June 13, 2011
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23. How to engage Millennials...Monday, June 13, 2011 23
24. Make it the default.Monday, June 13, 2011 24
25. Dan Arielys TED talk (5:20)Monday, June 13, 2011 25
26. Make sure the right person asks.Monday, June 13, 2011
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27. Im skeptical. Next gen is more likely to donate when a
friend or family member asks.Monday, June 13, 2011 27
28. Monday, June 13, 2011 28
29. Make sure the ask is positioned correctly.Monday, June 13,
2011 29
30. We intervene not because of stories of desperate
circumstances but when we can be cheered up with positive stories
of success and transformation. Nicolas KristofMonday, June 13, 2011
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31. Monday, June 13, 2011 31
32. If one lesson is the need to emphasize hopefulness, the
second is that storytelling needs to focus on an individual, not a
group. Nicolas KristofMonday, June 13, 2011 32
33. Monday, June 13, 2011 33
34. Donors didnt want to help ease a crisis personified by a
child; they just wanted to help one personand to hell with the
crisis. Nicolas KristofMonday, June 13, 2011 34
35. If I look at the mass, I will never act. If I look at the
one, I will. Mother TheresaMonday, June 13, 2011 35
36. Donation isnt the final step.Monday, June 13, 2011 36
37. The next generation is aching to be a part of something
larger than themselvesMonday, June 13, 2011 37
38. Make it mobile, allow the stories and registration to
spread like a virus.Monday, June 13, 2011 38
39. Monday, June 13, 2011 39
40. Thank you!Monday, June 13, 2011 40
41. Text ngcRebecca to 50500Monday, June 13, 2011 41
42. Monday, June 13, 2011 42
43. www.nextgenerationconsulting.com/nextMonday, June 13, 2011
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