IN OUR NEW Engaging authors
Engaging authors in our new intranet
Aug 23, 2014
Our intranet content was largely without ownership, out of date and difficult to maintain. As part of the intranet redevelopment project and a move to SharePoint 2013, a decision was made to stay with a distributed authoring model and put the responsibility for relevant and up-to-date content back onto authors’ agendas.
This sounded good in theory, the problem with that was nearly everyone was uninterested, unskilled and resisting the process.
This is an honest account of how we got authors:
- engaged with the intranet project
- taking ownership of their pages
- actually creating content
This sounded good in theory, the problem with that was nearly everyone was uninterested, unskilled and resisting the process.
This is an honest account of how we got authors:
- engaged with the intranet project
- taking ownership of their pages
- actually creating content
Welcome message from author
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Transcript
IN OUR NEW INTRANET
Engaging authors
Me
WHO AM I? Name: Breeana Webster ( @bree_webster)
Job title: Intranet Coordinator
Organisation: Melbourne Water
What do I do? I’m involved with a redevelopment project and we’re getting closer to taking our new SharePoint 2013 intranet LIVE!
Scary stat: We have almost 130 identified authors and that numbers is growing
TO DO LIST4 ways we engaged our authors#1 Define ownership and document EVERYTHING
#2 Become a project marketer
#3 Begin author training early
#4 Create a content importance matrix to know where to focus
#1 DEFINE OWNERSHIP AND DOCUMENT
EVERYTHING
DO A CONTENT STOCKTAKE
OUR CONTENT INVENTORY
FIND PROJECT CHAMPIONS
OUR PUBLIC SME AND AUTHOR SPREADSHEET
CONTACT AUTHORS INDIVIDUALLY
“TRANSPARENCY IS KING. LET THE ENTIRE
ORGANISATION KNOW WHO OWNS WHAT”
#2 BECOME A PROJECT MARKETER
YOU ARE THE PROJECT’S BEST CHEERLEADER
KNOW THE VALUE THE INTRANET WILL BRING THEM
TELL THEM THEIR PATH TO THE GOAL
“TREAT MARKETING YOUR INTRANET AS A PROJECT
TASK, NOT A NICE TO HAVE.”
#3 GET AUTHORS DOING SOMETHING NOW
PREPARE A TRAINING SCHEDULE
DO TRAINING FACE TO FACE
GIVE TRAINED AUTHORS DUE DATES THAT ARE SOON
CONTENT TRACKING – MADE PUBLIC TO EVERYONE
“AUTHORS QUICKLY FORGET…EVERYTHING”
#4 CREATE A CONTENT IMPORTANCE MATRIX TO KNOW WHERE TO FOCUS
CREATE RULES AND THEN RATE THE CONTENT
ENGAGE WITH HIGH PRIORITY AUTHORS
HAVE AN ESCALATION PLAN
“AUTHORS WILL THINK CONTENT IS NOT
‘PART OF THEIR JOB’.”
THANK YOU au.linkedin.com/in/breewebster/
www.twitter.com/bree_webster
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