©2009 Professional Convention Management Association Engaging Attendees Today How to Combine Virtual and Face-to-Face Meetings
Nov 01, 2014
©2009 Professional Convention Management Association
Engaging Attendees Today
How to Combine Virtual and Face-to-Face Meetings
©2009 Professional Convention Management Association
Engaging Attendees TodayHow to Combine Virtual and Face-to-Face Meetings
©2009 Professional Convention Management Association
Michael McCurry, CMP
Facilitator
©2009 Professional Convention Management Association
©2009 Professional Convention Management Association
Today’s Agenda
1. Discuss how to use Social Media as tool to enhance attendee experience before, during and after meeting
©2009 Professional Convention Management Association
Today’s Agenda
2. Identify ways to manage technology to deliver a seamless Hybrid experience
©2009 Professional Convention Management Association
Today’s Agenda
3. Discuss strategies for increasing interaction between virtual & face2face attendees
©2009 Professional Convention Management Association
Christina Coster
Freelance Planner
Jessica Levin
7 Degrees Communication
Jeff Hurt
Velvet Chainsaw Consulting
OUR PANELISTS
©2009 Professional Convention Management Association
An Inside Look
©2009 Professional Convention Management Association
©2009 Professional Convention Management Association
Definition of Hybrid Event
Online and face2face attendees interacting with one another utilizing one or more virtual
components
©2009 Professional Convention Management Association
The Big Picture
Why consider livestreaming & hybrid events
©2009 Professional Convention Management Association
Consider the “Long Tail
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The Birth Of Event Camp 2010
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©2009 Professional Convention Management Association
Un-Conventional Venues Create
Excitement!
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The Fun Factor!
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It’s About Attendee
Engagement
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Blended UnConference Elements With
Traditional Events
1. OpenSpace Concepts
2. Peer2Peer Collaboration
3. Fish Bowl Activity
©2009 Professional Convention Management Association
Good Adult Learning Techniques for
Content Delivery is Paramount to
Effective Learning!
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Learning Continues
Outside the Meeting
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Using Social Media To Enhance Before, During & After Meeting Experience
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Online eCommerce & Registration
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The Conference eCommunity
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Blogs & Social Media Marketing
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Back Channel Conversation
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Twitter Monitor and the
Twitter Stream
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Technology & Logistics To Consider When Staging A Hybrid Event
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Venue with Free WiFi
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Venue with Adequate Bandwidth & Internet Connection
©2009 Professional Convention Management AssociationCeiling Height, Chandeliers & Lighting
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Production Crew &Cameras Operated
By People
Proper Interface Hardware for Digital
to PC
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Adequate Electric for AV equipment &
attendees
©2009 Professional Convention Management Association
Online Video Streaming Provider
The online provider compresses & digitizes the video for distribution
1. How is the room set?2. What's the ambient
lighting like?3. Will someone be
behind camera?
Questions to ask venues, equipment & service providers
Questions to ask venues, equipment & service providers
4. What's your internet access?
5. How fast is your internet? (512kb/min)
6. Do you have appropriate PC hardware interface?
Questions to ask venues, equipment & service providers
7. What livestreaming online provider do you use?
8. Is your OP password protected ?
9. Does your OP integrate w/ social networks?
©2009 Professional Convention Management Association
Strategies For Blending Virtual &
Face2Face Attendee Experiences
Best Practices For Engaging Virtual & F2F Audiences
1. Don’t just pour the F2F experience into virtual platform
2. Call the virtual audience a remote audience
3. Ask your production crew forrecommendations on dress
Best Practices For Engaging Virtual & F2F Audiences
4. Establish #hashtag. Marketearly and often.
5. Ask someone to follow the Twitter stream and monitor for questions
Best Practices For Engaging Virtual & F2F Audiences
6. Break the “Fourth Wall”
7. Provide moments of intimacyfor remote audience
8. Have an appointed Twittermoderator
Best Practices For Engaging Virtual & F2F Audiences
9. Have presenter stop every10-20 minutes & give F2Faudience an activity. Thenpresenter can talk toremote audience.
10.Show shots of F2Faudience
Preparing Your Speakers For Hybrid
Preparing Your Speakers For Hybrid
©2009 Professional Convention Management Association
Recap1. Discussed how to use Social Media
as tool to enhance attendee experience before, during and after meeting
2. Identified ways to manage technology to deliver a seamless Hybrid experience
3. Discussed strategies for increasing interaction between virtual & face2face attendees
©2009 Professional Convention Management Association
Connect With Us1. Michael McCurry - @MichaelMcCurry
http://www.michaelmccurry.net/
2. Christina Coster - @MizCity
3. Jessica Levin - @sevendegreescom http://sevendegreescommunications.com/
4. Jeff Hurt – @JeffHurt http://jeffhurtblog.com
©2009 Professional Convention Management Association
Upcoming PCMA Events
• Education Foundation DinnerMay26, 2010
Hilton WashingtonWashington, D.C.
• Education ConferenceJune 13-16, 2010
Fairmont The Queen Elizabeth Montreal, Quebec
• Online Learning Centerwww.pcma.org/onlinelearningcenter
©2009 Professional Convention Management Association
THANK YOU FOR JOINING US!