ENGAGEMENT STRATEGY CLASS HOW TO MAKE THINGS THAT PEOPLE LOVE USE
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ENGAGEMENT STRATEGY CLASS
!HOW TO MAKE THINGS THAT PEOPLE LOVE USE
LOOK UP: MATTERNET
LOOK UP: KIVA SYSTEMS
NEST X GOOGLE
TAHRIR SQUARE
CRAIGSLIST = STARTUP FERTILIZER
GAWKER.COM/STATS
PEOPLE DO THINGS TOGETHER
!The Internet is designed for Collective Action
“We are living in the middle of a remarkable increase in our ability to share, to cooperate with one
another, and to take collective action, all outside the framework of traditional institutions”
CLAY SHIRKY
DOGE
LOOK UP: LEBRONING
LOOK UP: A SATURDAY ON STRAVA
ACCOMPLISH SATISFYING WORK !!
SPEND TIME WITH PEOPLE I LIKE !!
GET GOOD AT SOMETHING !!!
BE PART OF SOMETHING BIGGER !
WHY PEOPLE PLAY
LOOK UP: JANE MCGONIGAL, MIKE ARAUZ
!CATALOG MY LIFE !!!
!STRENGTHEN MY BOND !!!
!DEFINE OUR COLLECTIVE IDENTITY !!
!GIVE ME STATUS !!
WHY PEOPLE SHARE
PEOPLE MAKE THINGS TOGETHER
!THE INTERNET TAKES ADVANTAGE OF OUR COGNITIVE SURPLUS
“The increasingly widespread practice of people coming together for effective purposes changes
our sense of who the other is.”
YOCHAI BENKLER
LOOK UP: MARBLECAKE
LOOK UP: QUIRKY
LOOK UP: LOCAL MOTORS
$MAKE/WIN MONEY
OPPORTUNITY TO WIN WORK
BE A PART OF A COMMUNITY
ADDICTED TO PARTICIPATING
HONE MY SKILLS
♥
MOVING THE CROWD @ THREADLESS
LOOK UP: DAREN BRABHAM
BUSINESSES START IN A NEW WAY
!VICTORY IS PROXIMITY PLUS SPEED
LOOK UP: AIRBNB
LOOK UP: DROPBOX GROWTH HACKING
LOOK UP: ORCHESTRA
WE VALUE:
INDIVIDUALS AND INTERACTIONS OVER PROCESSES AND TOOLS
!WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION
!CUSTOMER COLLABORATION OVER CONTRACT NEGOTIATION
!RESPONDING TO CHANGE OVER FOLLOWING A PLAN
LOOK UP: AGILE MANIFESTO
MINIMUM VIABLE PRODUCT
ACTIONABLE METRICS
PIVOT
LOOK UP: LEAN STARTUP METHODOLOGY
AS A… I WANT TO… SO THAT…
LOOK UP: JOBS TO BE DONE
MAKING IT WORK
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ADJACENT TRUTH
BRAND TRUTH
MARKET TRUTH
FRICTION PASSION/SUPERPOWER
TECHNOLOGY
MARKET+BRAND INSIGHT
BRAND+ADJACENT INSIGHT
MARKET+ADJACENT INSIGHT
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ADJACENT TRUTH
BRAND TRUTH
MARKET TRUTH
Market Friction: Engineers globally are aiming to level
up, and are working together on GrabCad to do so.
Our Passion: GE is about solving the unsolvable problem. Wherever things are tough, that’s where we play.
Technology: Advanced manufacturing makes some new things possible, sure…but
its big impact is a new culture of engineering.
MARKET+BRAND INSIGHT: GE CAN CONNECT REASONABLYWITH ENGINEERS GLOBALLY –
THEY SHARE A PASSION
BRAND+ADJACENT INSIGHT: GE’S PROBLEMS GROW RAPIDLY;THINGS THAT USED TO BE HARDJUST AREN’T INTERESTING ANYMORE
MARKET+ADJACENT INSIGHT:NEW, PURPOSE-DRIVEN
APPROACHES TO IP ARE NEEDED. WE MUST PULL PEOPLE TO US
RATHER THAN PUSHING RULES TO THEM.
AS AN ENGINEER
I WANT TO SOLVE A BIG, SPECIFIC PROBLEMS IN PUBLIC
SO THAT I CANGAIN NOTORIETY AND LEVEL UP
AS A GE EMPLOYEE
I WANT TO GET IDEAS FROM THE EDGES
SO THAT I CANTAKE COST OUT OF MY PART
AS A JUNIOR ENGINEER
I WANT TO GET THAT MONEY!
SO THAT I CANCHANGE MY FUTURE
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