Engagement For All: Striving For Accessible And Inclusive Membership Programs

Engagement for All: Striving for Accessible

and Inclusive Memberships

Presented on September 25, 2015

Angela Venuti Membership Officer

Museum of Photographic Arts

San Diego, Calif.

@angelavenarts

• What exists

• Why change

• Which goals

• What’s next…

What exists

– Evaluation

– Personal stories

– Structure

– Inclusive vs. Exclusive

“This survey is a welcome and rare opportunity that we feel like our voice might be heard. Thank you!” - MOPA Member, 2014 Survey

Surveys:

Demographics match community? Value?

Structure

Inclusive vs. Exclusive

Membership/

Traditional fundraising

Community Accessible

Why Change

- Admissions

- Decreased participation

- Segment by interests NOT levels

- Question traditions

- Embrace relevancy

Segment by INTERESTS “Museums Might Want to… Restructure membership programs to create relationships that respond to individual preferences, or ...learn how to assign users to groups that reflect their behavior and preference, and offer each group a meaningful set of rewards.” –CFM, TrendsWatch 2015

MOPA Crew Launches

100% Online

Rollout Logistics

- Battle stereotypes

- Ask stakeholders

- Identify ideal members

- Build champions inside out

Which Goals - Target interests

• Foster interactive museum experiences

- Celebrate • Birthdays • Surprises

- Fun communication - Technology

What’s Next…

- Evaluate

- Adaptability

- Visitors and members USERS

- Virtual

Now… I challenge YOU to change the face of museum

membership!

Contact: [email protected]

Images courtesy of Daniel Peña