Engagement: A New Metric to Demonstrate Event ROI

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@uberflip @doubledutch

Justin Gonzalez Senior Marketing Manager @justinSF

Hana Abaza VP Marketing, Uberflip @hanaabaza

Engagement: A New Metric to Demonstrate Event ROI

#uberwebinar


WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar J)

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Join in on

WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar J)

#uberwebinar


STICK AROUND

FOR A DEMO

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Today’s Agenda!Rise of the Event Marketer!

Set Engagement Goals to Demonstrate ROI!

Leverage Your Data Wisely!

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Event Marketing Resources!

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The marketing landscape is evolving.!

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How familiar are you with event apps?!Marketing used to be about what you said to people, now it’s what you do for people. You have to come into the business to add value to the lives of your customers and clients.

Kevin Jackson Director of Ideas and Innovation The Experience is the Marketing

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New marketing technologies are making it simpler than ever to engage prospects and customers.!

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Welcome to the age of engagement marketing.!

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Live events create the perfect storm of engagement.!

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But, we face a few challenges when measuring engagement at events.!

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How familiar are you with event apps?!People still want that in-person connection. Event programs offer the face-to-face engagement that helps move your leads down the funnel at a higher conversion rate than most other marketing channels.

Lindsey Lyle Senior Event Marketing Manager DoubleDutch

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Set expectations early.!

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Metrics for Attendees:!

event registrations!meeting requests!

email signups!attendee referrals!product demos!

product purchases!

traditional media!social media!

attendee influence!website traffic!

returning attendees!session bookmarks!session attendance!

engagement frequency!attendee sentiment!

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Metrics for Sponsors:!

booth traffic!meeting requests!

demos scheduled/given!quality of contacts!sales generated!

media mentions!attendee sentiment!sponsor sentiment!returning sponsors!

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How familiar are you with event apps?!What technology does is like taking Picasso up to modern day and giving him Photoshop.

Adam Parry Editor in Chief Event Industry News

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Equip yourself with the right software and tools.!

Marketing Automation (Marketo)

Customer Relationship Management (Salesforce)

Event App (DoubleDutch)

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Leverage your data wisely.!

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If you can measure it, you can make it better.!

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Today’s event marketers have a unique opportunity to become tomorrow’s CMOs.!

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DoubleDutch at a Glance

London

Hong Kong

Amsterdam

San Francisco Portland

Offices

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QUESTION TIME!

Justin Gonzalez Senior Marketing Manager

@justinSF

Hana Abaza VP Marketing, Uberflip

@hanaabaza

hub.uberflip.com

Find out how Booker decreased theircost per lead by 71% with content.

READ CASE STUDY

http://www.uberflip.com/case-studies/booker?utm_source=SlideShare&utm_medium=Webinar&utm_campaign=DoubleDutch%20webinar