ENGAGE YOUR AUDIENCES WITH MOBILE MARKETING STRATEGIES Presented by Joe Marcallini, VP of Mobile Strategy
Jan 24, 2015
ENGAGE YOUR
AUDIENCES WITH
MOBILE MARKETING
STRATEGIES
Presented by Joe Marcallini, VP of Mobile Strategy
WHO IS STEADYRAIN?
Award Winning Digital Strategy Agency
» Web / Mobile / OLM
15 years of experience
Top Ten Web Design Firm
SERVICES & GOALS
WHAT IS MOBILE MARKETING?
MobileWebsite
Apps
SMSMMS
QR Codes
Location Based / Proximity
Coupons
Search
SO…WHERE DO YOU START?
RESEARCH DEVELOPERSCommunication / Rates
Local
National
Offshore
WHAT IS THEIR LEVELOF EXPERIENCE?
Review Past Mobile Projects
Corresponding Website Integration
Mobile App Database Integration
Respective App Store Experience
WHAT TYPE OF SERVICE DO THEY PROVIDE?
Local / Outsourced
Primary Contact / Support Staff
Maintenance Agreements
ARE THEY ABLE TO ADAPT AND INNOVATE?
Solution Designers
Problem Solvers
Latest Trends
Latest Technologies
MOBILE
MARKETING
BEST PRACTICES
DON’T IGNORE
MOBILE
TARGET YOUR AUDIENCEUtilize Analytics To Understand Your User’s Traits
Create Apps For Specific Operating Systems
Based On User Requirements
Engage Your Customers By Utilizing Multiple
Mobile Strategies
MOBILE WEBSITEVS. NATIVE APP
Forget About Lingo: Focus On Your Business Needs
3 Key Solutions
»Mobile Website
»Native App
»Mobile Web App
RESPONSIVE MOBILE WEBSITES
Your Website: Mobile Optimized (accessed via browser)
Hardware Specific (access via store)
» iOS
»Android
Ex: Internal Solution For Sales Staff
Hardware Integrated Solutions
»Camera
»Radios (Bluetooth)
Downfall: Generally More Costly
NATIVE APPS
Not Hardware Specific (access via browser)
Login Based Solution For Customers
Reach a Larger Audience With Less Development Time
Downfall: Limited User Experience And Minimal Hardware Integration
Mobile Web App
SMS MARKETING
Avoid Fluffy Language, Get To The Point
One Pitch At A Time, No Cramming
Make Your Message Actionable
Time Your Messages Right
EMAIL MARKETINGAlways Keep Mobile Users In Mind
Nearly 50% of all marketing emails are
opened on a mobile device.
LOCATION BASEDStake Your Claim
»Foursquare, Yelp, Google Places
Connect With The People Who Check In
»Mayors, Ambassadors, etc
Create Offers That Apply to Everyone
Test, Learn, and Optimize
Operationalize: All Employees Are Aware Of Offers And How To Implement Them.
BUILD AN EFFECTIVEQR CODE STRATEGY
Scanning Actions Should
Always Direct Users To
Mobile Optimized Landing
Pages or Mobile
Optimized Results.
MAKE SURE YOUR AUDIENCE KNOWS YOUR APP EXISTS.
ICON DESIGN MAKES A
DIFFERENCE
EFFECTIVE APPDESCRIPTIONS
Keywords in title
Keywords in descriptions
Proper categorization
MARKET YOUR
MOBILE CAMPAIGNS
START WITH
STRATEGY
MOBILE CAMPAIGN MARKETING
CREATE ENGAGING
CONTENT
MOBILE CAMPAIGN MARKETING
BUILD AN EYE-POPPING
DESIGN
MOBILE CAMPAIGN MARKETING
FOCUS ON
INTEGRATION&
ANALYTICS
MOBILE CAMPAIGN MARKETING
SPREAD THE WORD ON
SOCIAL MEDIA
MOBILE CAMPAIGN MARKETING
YOU COULD EVEN
BLOG ABOUT IT
MOBILE CAMPAIGN MARKETING
JUST MAKE SURE YOU DRIVE
ENGAGEMENT
MOBILE CAMPAIGN MARKETING
TESTINGTesting Sites
»Bugs / UX
Targeted Beta Users
»Ad Hoc Distribution
Reviews
THANK YOU!
QUESTIONS?
Meet Joe at Table 205