Engage Prague 2016: Reggie Bradford, Oracle

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The Evolution of Social & Revolution of Messaging Apps

Reggie BradfordOracle, SVP@ReggieBradford

Engage: PragueMay 12, 2016#engage2016

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The following is intended to outline our general product direction.It is intended for information purposes only, and may not be incorporatedinto any contract. It is not a commitment to deliver any material, code,or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Safe Harbor Statement

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2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015/16

Social Media Through the Years

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75 years

38 years

13 years

4 years

3.5 years

1.75 years

7 months ?How long does it taketo reach 50 Million users

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Messaging Apps are Global & Surpassing Social

Big 4 Social NetworksBig 4 Instant Messaging Apps

4.1 Billion users around the world are onInstant Messaging apps

Sources: BI Intelligence, Jan. 2016 and Statista, April 2016

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Top Messaging Apps by Q3 2015 Monthly Active Users

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Source: App Annie

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Marketplace Launches Mark New Era of Innovation

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Messaging as a platform:

Conversational user interfacesare about to change the way billions of users interact with the world around

them.

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What’s the Difference?

Social Networks

Many to Many

Mainly Public

Networking Effect (WOM)

Content Long Lasting

Engaging Platform

Messaging Apps

One to One (or few)

Mainly Private

Personalized Effect (WOM)

Content Temporary or Lasting

Engaging Platform

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Growing & Innovative Technology Ecosystem

Chiefmartec.com / Marketing Technology Landscape (March 2016)

Total Marketing TechLandscape Size:

3,874vendors as of 2016

- ChiefMarTec

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What’s the Future?

Social Networks

Many to Many

Mainly Public

Networking Effect (WOM)

Content Long Lasting

Engaging Platform

Messaging Apps

One to One (or few)

Mainly Private

Personalized Effect (WOM)

Content Temporary or Lasting

Engaging Platform

&

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In today’s digital landscape,the bar for success isn’t set

by your industrybut by the rising expectations

of technology-fueled consumers.

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It’s not a fad.

It’s a fundamental shiftin the way we communicate.

Forever.

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