I underline my big experience of Anti Counterfeiting, Brand Protection and products traceability by using new technologies, with RFID as first. I also would remind that, on September 2012 I have been invited as speaker to Anti Counterfeiting & Brand Protection Summit in New York, to explained the project I created for my company, because it has been considered as a “reference” in a worldwide sector market. Follow pictures regarding my speech during Anti Counterfeiting & Brand Protection Summit in New York on sept 2012. Functionality of RFID We landed in the era intelligent labeling for clothing. The label now plays a vital role in helping retailers, brand owners and manufacturers to make business decisions smarter, relying on labels from the enhanced features that allow to combine applications, business processes and, in fact, the entire supply chain. The smart labeling for clothing is the basis of solutions that address the three basic needs of the apparel industry: the presentation and brand identification, loss prevention and merchandise visibility. The new generation of labels for clothing is able to combine these essential functions in a single product, thus allowing the industry to reduce the cost, complexity and the time required for the goods arrive on the shelves. Future tren of RFID