Selling Retrofits via the Tupperware Model Community Programs BECC Lightning Session Tuesday, November 19th Energy Impact Illinois Marjorie Isaacson
Energy Impact Illinois Marjorie Isaacson
Jan 22, 2016
Selling Retrofits via the Tupperware Model Community Programs BECC Lightning Session Tuesday, November 19th. Energy Impact Illinois Marjorie Isaacson. The problem. Traditional marketing campaign for engaging homeowners in energy efficiency: won several marketing awards was really funny - PowerPoint PPT Presentation
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Selling Retrofits via the Tupperware Model
Community Programs BECC Lightning SessionTuesday, November 19th
Energy Impact Illinois
Marjorie Isaacson
2
The problem
Traditional marketing campaign for engaging homeowners in energy efficiency: won several marketing
awards was really funny resulted in the
completion of only 5 projects
3
The solution
Combine the methodology of a well-run political campaign with the time-tested model of the Tupperware party
Projected Goal
4
5
Field Organizers
• Supported by call center • Went everywhere • Goal = Respect, empower, include
6
Hyper-local, trusted messengers
7
Making science visible was exciting!
8
Building expertise in contractor workforce
9
It’s not magic (but it’s not easy)
• “Partner with trusted messengers”
• “One touch is not enough” • “A well-qualified workforce
and trustworthy work are vital”
• “Experiment to figure out what works”
• Requires creativity, persistence and flexibility
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