ENERGY DRINK - BevNET.com

ENERGY DRINKbuyer’s guide 2007

DIGITAL EDITION SPONSORED BY:

ENERGY DRINKbuyer’s guide 2007

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The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation showcasing the energy drink brands currently available for sale in the United States. While we have added some new tweaks to this year’s edition, the layout is similar to our 2006 offering, where brands are listed alphabetically. The guide is intended to give beverage buyers and retailers the ability to navigate through the category and make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page in the back is for those few brands we once knew but have gone missing. We don’t know if they’re done for, if they’re lost, or if they just can’t communicate anymore.

In 2006, as in 2005, niche-marketed energy brands targeting specific consumer interests or demographics continue to expand. All-natural and organic, ethnic, urban or hip-hop themed, female- or male-focused, sports-oriented, workout “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand names aimed to garner notoriety in the media encompass many of the offerings within the guide. Products packaged in the 16 oz. can are now mainstream, and while the 8-8.4 oz. slim can remains common, many companies are bundling their brands as 4-packs instead.

On the ingredient side, we continue to see juice-based hybrids and tea entries come to market containing various energy blends and vitamin complexes. Additionally, the industry is buzzing over caffeine content and safety concerns as more products push the line to the extreme – some containing more than 300 mg of caffeine in an 8 oz. can.

We are also including energy “malternatives” in the guide this year, those brands of beer or malt liquor that include energy ingredients for flavor and effect.

To help differentiate between the various brands in the guide we have decided to include a key which is listed below.

In 2006, we listed approximately 120 brands. In 2007, there are 191 listings. While some brands waned and/or retreated back to their place or origin (or went MIA!), new brands with ambitious hopes and business plans have come to market either offering a flavor or caffeine high that no other product currently on store shelves can achieve. While the number of brands and scope of the category can seem overwhelming, we hope you use this guide as a desk reference that allows you to review each brand’s ability to add value to your shelf set.

Introduction

ENERGY MALTERNATIVE/ BEER

ORGANIC

BILINGUAL PACKAGING

APHRODISIAC/LOVE DRINK

FAT BURNER/WORKOUT PRODUCT

TEA-BASED

NON-CARBONATED

Key

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Anheuser-Busch, Inc.One Busch PlaceSt. Louis, MO 63118ph. 1-800-DIAL-BUDwww.180.com

AVAILABLE PRODUCTS:• Orange Citrus Blast• 180 Red• 180 Blue

PACKAGING: 8.2 oz., 16 oz. cans

Mix Master Beverage Company, LLC507 32nd StreetVienna, West Virginia 26105ph 304-295-5288fax 304-295-6360www.drink24seven.com

AVAILABLE PRODUCTS:• Original

PACKAGING: 24 oz. can

United Brands5360 Jackson DriveSuite 208La Mesa, CA 91942ph. 619-461-5220fax 619-461-8952www.3sumdrink.com

AVAILABLE PRODUCTS:• Original • Apple• Tropical • Watermelon

PACKAGING: 16 oz., 24 oz. cans

Taste Nirvana20250 Paseo RoblesWalnut, CA 91789ph. 909-598-4300fax 909-598-4344www.tastenirvana.com

AVAILABLE PRODUCTS:• 4Play Nirvana (with Tribulus Terrestris) Aphrodisiac

PACKAGING: 5 oz. bottle

Hansen Beverage Company1010 Railroad St.Corona, CA 92882ph. 800-426-7367www.aceenergydrink.com

AVAILABLE PRODUCTS:• Ace Energy• Ace Lo-cal• Ace Energy + Juice


Cott Beverages North America6525 Viscount RoadMississauga, ON L4V 1H6ph. 905-672-1900www.cott.com

AVAILABLE PRODUCTS:• Citrus • Berry Citrus Diet• Citrus Diet • Tropical• Berry Citrus • Tropical Diet

PACKAGING: 8.5 oz., 16 oz. cans, 1 L bottle

Ardea Beverage Company527 Marquette Ave. S 6th FloorMinneapolis, MN 55402ph. 612-746-2778fax 612-746-2780www.nutrisoda.com

AVAILABLE PRODUCTS:• Energize – Mandarin + Mint


PepsiCo., Inc.700 Anderson Hill RoadPurchase, NY 10577ph. 914-253-2000www.ampenergy.com

AVAILABLE PRODUCTS:• Original• Overdrive

PACKAGING: 8 oz., 16 oz. “Tall Boy”, 24 oz. “Big Rig” cans

180

24/7

3Sum

4Play

Ace

Aftershock

airforce Nutrisoda

AMP

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Oxenuk Impex Corp.2770 S. Maryland Pkwy. Suite 302Las Vegas, NV 89109ph. 702-732-7577fax 702-731-3388www.oxenukimpex.com


PACKAGING: 8.4 oz. can

FAN-T, Inc.1025 Albany St.Ferndale, MI 48220ph. 248-635-9285www.bee69.com



Arizona Beverages5 Dakota Drive Suite 205Lake Success, New York 11402ph. 516-812-0395fax 516-812-0495www.arizonabev.com

AVAILABLE PRODUCTS:• Regular • Pomegranate• Diet • Mango (April ‘07)


Atomic X23022 La Cadena Suite 205Laguna Hills, CA 92653ph. 949-597-0061fax 949-597-0089www.drinkatomicx.com

AVAILABLE PRODUCTS:• Regular• Sugar free


Gold Marketing, LLC (Bavaria Brewing)8900 Independence Parkway #29204Plano, TX 75025ph. 972-390-1558fax 866-855-9890www.drinkb52.com

AVAILABLE PRODUCTS:• Peach• Citrus Berry• Low-Calorie Citrus Berry


Swanel Beverage, Inc6044 Erie Ave.Hammond, IN 46320ph. 800-279-2635 x305fax 800-932-7607www.banzaienergy.com

AVAILABLE PRODUCTS:• Regular• Low-Carb• Banzai Blue

PACKAGING: 16 oz. can, 1.5 Gal., 3 Gal. BIB

Hobarama LLC400 NW 26th St.Miami, FL 33127ph. 586-489-3271www.bawls.com

AVAILABLE PRODUCTS:• Regular• Sugar-Free (Guaranexx)

PRODUCTS: 10 oz. bottle, 16 oz. can

Cooper Tea Company408 South Pierce Ave.Louisville, CO 80027ph. 303-527-1700www.bazzatea.com

AVAILABLE PRODUCTS:• Green Tea• Raspberry Tea

PACKAGING: 16.9 oz. PET bottle

Aphrodite Love Drink

AQUA T Energy

Arizona Green Tea Energy Drink

Atomic X

B-52

Banzai

BAWLS Guarana

Bazza High-Energy Tea

Rip It Chic “Best New Beverage of 2006” by Teen People Magazine Trendspotters

at the 2006 National Association of Convenience Stores in Las Vegas

©2007

RipItChic

isaTradem

arkofNationalB

everageCorp.(A

MEX:FIZ)

Rip It Chic “Best New Beverage of 2006” by Teen People Magazine Trendspotters

at the 2006 National Association of Convenience Stores in Las Vegas

Contact: Jim Powers, Senior V.P. Business Development [email protected] www.ripitenergy.comContact: Jim Powers, Senior V.P. Business Development [email protected] www.ripitenergy.com

SEE OUR AD: PAGE 19

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AVAILABLE PRODUCTS:• Black Opium Mood Elevator

(carbonated and non-carbonated)

PACKAGING: 5 oz. bottle, 8.3 oz. can

VPX Sports, Inc.15751 SW 41st St., Suite 300Davie, FL 33331ph. 954-641-0570fax 954-641-4960www.vpxsports.com

AVAILABLE PRODUCTS:• Black Pearl


Bally Total Fitness Corp.8700 W. Bryn Mawr Ave.Chicago, IL 60631ph. 773-864-3634fax 773-380-7468www.ballyblast.com

AVAILABLE PRODUCTS:• Original• Sugar-Free

PACKAGING: 8.4 oz.. can

Oxenuk Impex Corp.2770 S. Maryland Pkwy. Suite 302Las Vegas, NV 89109ph. 702-732-7577fax 702-731-3388www.oxenukimpex.com



Hansen Beverage Company1010 Railroad StCorona, CA 92882ph. 951-739-6446www.hansens.com

AVAILABLE PRODUCTS:• Original Berry Flavor• Juiced Energy


Genuine Wellness, Inc.900 N. Franklin St. Suite 401Chicago, IL 60610 USAph. 312-306-9570www.genuine-wellness.com

AVAILABLE PRODUCTS:• Original• Ruby Orange• Blue Berry• Black Currant• Original Sugar-Free

PACKAGING: 8.4 oz. bottle, 11.1 oz. PET

BooKoo Beverages Inc.4951 Airport Parkway, Suite 660Addison, TX 75001ph. 866-568-3322fax 972-930-9463www.BooKooEnergy.com

AVAILABLE PRODUCTS:• Jugo • Bite• Citrus • Zero Carb Wild Berry• Wild Berry • Zero Carb Citrus

(coming soon)

PACKAGING: 5.75 oz., 16 oz., 24 oz. cans

Great Drinks, Inc.P.O. Box 4625Winter Park, FL 32793ph. 407-657-6957fax 407-673-0118www.bouncz.com

AVAILABLE PRODUCTS:•Original• Sugar-Free

PACKAGING: 15.5 Gal., 13.2 Gal., 5.2 Gal., 3 Gal. kegs; 16 oz. can coming soon

Black O-pium

Black Pearl

Blast

Blue Jeans

Blue Sky Energy

BOMBA

BooKoo

BouncZ

NOS 22OZ RESEALABLE BOTTLE NOW AVAILABLE IN GRAPE AND FRUIT PUNCH

SIZE AND PROTECTION DO MATTER SIZE AND PROTECTION DO MATTER

NOS 22OZ RESEALABLE BOTTLE NOW AVAILABLE IN GRAPE AND FRUIT PUNCH

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Anheuser-Busch, Inc. One Busch Place St. Louis MO 63118ph. 800-DIAL-BUDwww.budextra.com

AVAILABLE PRODUCTS: • Original

PACKAGING: 10 oz., 16 oz. cans, 10 oz. bottles, 1/6 barrel draught kegs

Source Beverages339 Martin Luther King Jr. Dr.Greensboro, NC 27406ph. 336-540-9476fax 509-694-3300www.sourcedrinks.com

AVAILABLE PRODUCTS:• Original• Sugar-Free• Burn 2


Intervest Media Group5537 Carpenter St.Downers Grove, IL 60516ph. 630-493-4429www.c15energy.com

AVAILABLE PRODUCTS:• Lemon-Lime


Distribuidores De La Energia Inc.1394 Rollins RoadBurlingame, CA 94010ph. 650-347-6800fax 650-347-3921www.caballonegro.biz

AVAILABLE PRODUCTS:• Regular• Double Kick• Zero (Sugar-Free, Zero Carbs)• Berry (coming soon)


Double D Beverage Co.390 Clifton Road NorthKelowna, BC Canada V1V 1M1ph. 604.530.9535fax 604.530.3363www.buzzenergy.ca

AVAILABLE PRODUCTS:• Berry• Citrus


Cascabel North America LLC401 Industrial ParkEupora MS 39744ph. 504-914-6149fax 809-696-5431www.drinkcascabel.com



Catalyst Beverage Company1444 Aviation Blvd. Suite 101Redondo Beach, CA 90278ph. 310-374-6893www.drinkcatalyst.com

AVAILABLE PRODUCTS:• Catalyst Citrus

PACKAGING: 12 oz. aluminum bottle

Arizona Beverages5 Dakota Drive, Suite 205Lake Success, New York 11402ph. 516-812-0395fax 516-812-0495www.arizonabev.com

AVAILABLE PRODUCTS:• Performance• Low-Carb• Fruit Punch (available May ‘07)

PACKAGING: 8.3 oz. cans

Bud Extra

BURN

C1.5

Caballo Negro

Canadian Beaver Buzz

Cascabel

Catalyst

Caution Extreme Energy

Celsius Inc.140 NE 4th Ave., Suite CDelray Beach, FL 33483ph. 561-276-2239fax 561-276-2268www.celsius.com

AVAILABLE PRODUCTS:• Cola • Wild Berry• Lemon Lime • Orange• Ginger Ale


City Ice Beverages, Inc.117 Bernal Road San Jose, CA 95119ph. 888-823-9424fax 408-521-0380www.cheetahenergy.com

AVAILABLE PRODUCTS:• Tropical

PACKAGING: 12 oz. sleek can

Golden Fortune Import & Export Corp.15 Pulaski St.Bayonne, NJ 07002ph. 888-783-8080fax 201-823-8666www.chienergydrink.com

AVAILABLE PRODUCTS:• CHI Energy Drink with Seaweed Protein Extract


National Beverage Corp.1 North University Dr.Building A, 4th FloorPlantation, FL 33324ph. 954-581-0922www.nationalbeverage.com

AVAILABLE PRODUCTS:• Berry In-O-Scent• Sin-A-Man


Celsius

Cheetah

Chi

Chic

SEE OUR AD: PAGE 15 SEE OUR AD: PAGE 7

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Cintron Beverage Group7400 Brewster AvenuePhiladelphia, PA 19153ph. 267-298-2100fax 215-492-6193www.cintronbeveragegroup.com

AVAILABLE PRODUCTS:• Citrus Mango• Tropical Azul• Pineapple Passion• Citrus Mango (Sugar-Free)

Packaging: 16 oz. can

The CL-ONE Corp.Plaza De Toros29582 Spotted Bull LaneSan Juan Capistrano, CA 92675ph. 949-364-2895www.cl-one.com



Shonar Distribution9816 Crescent Center Dr.Ranch Cucamonga, CA 91730ph. 909-980-1519fax 909-644-2832www.shonar.com

AVAILABLE PRODUCTS:• Berry• Orange (coming soon)


Redux Beverages, LLC101 Convention Center Dr., Suite 700Las Vegas, NV 89109ph. 702-430-9671www.drinkcocaine.com



Americas Beverages NYC445 West 13th St., Suite 1New York, NY 10014ph. 347-526-0988fax 212-367-7475www.colombianpowerenergydrink.com

AVAILABLE PRODUCTS:• Regular• Sugar-Free


Cadbury Schweppes Americas Bev.5301 Legacy DrivePlano, TX 75024ph. 972-673-7000www.coolahenergy.com

AVAILABLE PRODUCTS:• Original• Diet


Crunk LLC85-C Mill St., Suite 300Roswell, GA 30075ph. 404-276-6653www.crunkenergydrink.com



Cult USA11300 NW 131 St.Miami, FL 33178ph. 305-884-3700 ex. 250fax 305-863-6533www.cultenergy.com

AVAILABLE PRODUCTS:• Regular


Cintron

CL-ONE

Club America

Cocaine

Colombian Power

Coolah

CRUNK!!!

Cult

SEE OUR AD: INSIDE BACK COVER

SEE OUR AD: PAGE 47

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Damzl Fuel12340 Seal Beach Blvd., Suite BSeal Beach, CA 90740ph. 1-866-711-FUELfax 562-920-2302www.damzlfuel.com

AVAILABLE PRODUCTS:• (Bionic) Shirley Temple


Outlast Nutrition LLC 15510-B Rockfield Blvd., Suite 110Irvine, CA 92618ph. 949-716-2330fax 949-716-2331www.daredevilenergydrink.com

AVAILABLE PRODUCTS:• Original• Lighter Fluid

PACKAGING: 16 oz. cans

DD Enterprise Holdings20533 Biscayne Blvd., #901ph. 631-523-7777fax 305-918-0084www.darkdog.com

AVAILABLE PRODUCTS:• Dark Dog• Dark Dog Free

PACKAGING: 0.25 L slim line can, 0.33 L PET bottle, 1 L PET bottle, 1.5 L PET bottle, 0.25 L special edition aluminium bottle


AVAILABLE PRODUCTS:• Dark Scorpion Energy Drink Power Enhancer (carbonated and non carbonated)

PACKAGING: 5 oz. bottle, 8.3 oz. can

Hydratech Innovations1-95 Whitmore RoadWoodbridge, Ontario L4L 6E2ph. 647-299-6999ph. 647-299-6986www.diablonation.com

AVAILABLE PRODUCTS:• Original (cranberry)

PACKAGING: 8.4 oz. can, 10 oz. aluminum bottle

DC Brands International9500 W. 49th Ave.Wheat Ridge, CO 80033ph. 303-279-3800fax 303-279-6165www.dickensenergycider.com

AVAILABLE PRODUCTS: • Original• Sugar Free

PACKAGING: 16 oz.. can, 3 Gal. BIB, 5 Gal. BIB

United Brands5360 Jackson Dr. Suite 208La Mesa, CA 91942ph. 619-461-5220fax 619-461-8952www.dieseldrink.com

AVAILABLE BRANDS:• Regular• Low-Carb

PACKAGING: 12 oz., 15 oz., 24 oz. cans

RMG Company, LLC1600 Royal Troon Ct.Boulder City, NV 89005ph. 702-294-7310fax 702-294-0310www.e10energydrink.com

AVAILABLE PRODUCTS:• Original (cranfruit flavor)


Damzl Fuel

Daredevil

Dark Dog

Dark Scorpion

Diablo

Dickens Energy Cider

Diesel

E 0

SEE OUR AD: PAGE 39

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Logret Import and Export Company150 N Willow Ave.City of Industry, CA 91746ph. 626-961-9800fax 626-961-8530www.logret.com

AVAILABLE PRODUCTS:• Mango-Orange


Great Lakes Emu Products, LLC1200 S. Flajole RoadMidland, MI 48642ph. 989-662-2165fax 989-662-3687www.emusingsecrets.com


PACKAGING: 5 oz. glass bottle, 8.4 oz. can

PriLabs Inc.34 15th St.Brooklyn, NY 11215ph. 718-832-2900fax 718-832-4900www.prilabs.com



BSN, Inc6500 East Rogers Road, Suite DBoca Raton, FL 33487ph. 877-431-9574fax 561-994-8339www.endorush.com

AVAILABLE PRODUCTS:• Grape Fix• Lemon-Lime Fix• Orange Fix

PACKAGING: 16 oz. PET

Everlast Nutrition7 Penn Plaza, Suite 416New York, NY 10001ph. 212-564-4567fax 212-564-4733www.everlastnutrition.com

AVAILABLE PRODUCTS:• Citrus Blast• Tropical Explosion


Ex Drinks West Coast, LLC751 South Weir Canyon, #157341Anaheim Hills, CA 92808ph. 949-735-9515www.extremedrinks.com

AVAILABLE PRODUCTS:• Original Energy• Slim Energy

PACKAGING: 8.4 oz., 16 oz. can

FEVER Beverage USA200 Four Falls Corp. Center, Suite 100West Conshohocken, PA 19428ph. 610-828-9690fax 610-828-9694www.feverusa.com

AVAILABLE PRODUCTS:• Original• Low-Cal

PACKAGING: 12 oz. aluminum bottle

FIXX Beverage, LLC765 Jacqueline CourtToms River, NJ 08753ph. 732-270-1932fax 732-270-1932www.getyourfixx.com

AVAILABLE PRODUCTS:• Power Punch

PACKAGING: 20 oz. PET bottle

Phusion Projects, Inc.1658 N. Milwaukee Ave. Suite 424Chicago, IL 60647ph. 888-402-5247fax 888-402-5247www.drinkfour.com



Frappio, Inc.100 Convention Center Dr.P.O. Box 27740Las Vegas, NV 89126ph. 800-222-5005fax 858-794-4033www.frappio.com

AVAILABLE PRODUCTS:• Latte• Latte Light


Freedom Beverage Co.500 N. Rainbow Dr., Suite 300Las Vegas, NV 89107ph. 702-448-8114fax 702-234-0934www.freedomenergydrink.com

AVAILABLE PRODUCTS:• Citrus


National Beverage Corp.1 North University Dr.Building A, 4th FloorPlantation, FL 33324ph. 954-581-0922www.nationalbeverage.com

AVAILABLE PRODUCTS:• Freek Psycho • Freek Rage• Freek Maniac • Freek Skitzo• Freek Maniac Sugar-Free


El Popo

Emu

ENCORE

EndoRush

Everlast Nutrition

Ex

Fever

FIXX

Four

Frappio

Freedom

Freek

SEE OUR AD: PAGE 11

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KPC Foods, Inc.1 Kraft CourtGlenview, IL 60025ph. 800-837-9346www.fuel20.com

AVAILABLE PRODUCTS:• Raspberry Kick

PACKAGING: 16 oz.. PET

The Coca-Cola Company1 Coca-Cola PlazaAtlanta, GA 30313ph. 800-438-2653www.fullthrottleenergy.com

AVAILABLE PRODUCTS:• Original • Fury• Sugar-Free • Fury Sugar-Free• Blue Demon


G Energy, Inc.900 Broadway Suite 1005New York, NY 10003ph. 212-995-2740www.gpureenergy.com

AVAILABLE PRODUCTS:• Lulo Lime• Lulo Lime Zero Calorie• Orange Blossom• Orange Blossom Zero Calorie

PACKAGING: 200 mL glass bottle

Rush Beverage Co.P.O. Box 207Blue Island, IL 60406ph. 708-389-6625fax 708-389-6504www.enjoytherush.com

AVAILABLE PRODUCTS:• Ginseng Rush XXX

PACKAGING: 12 oz. longneck bottles

Go Fast Sports & Beverage Co.1935 W. 12th Ave.Denver, CO 80204ph. 303.893.1222fax 303.893.1160www.gofastsports.com

AVAILABLE PRODUCTS:• Regular• Light• Special Edition Camo Can

PACKAGING: 8.4 oz., 11.9 oz. cans

Nor-Cal Beverage Co.2286 Stone Blvd.West Sacramento, CA 95691ph. 916-372-0600fax 916-374-2693www.gogirlenergy.com

AVAILABLE PRODUCTS:• Go Girl Sugar-Free


Natural Precepts, LLC3688 Front St.Winnsboro, LA 71295ph. 318-435-3133fax 318-435-3134www.gojuice.com

AVAILABLE PRODUCTS:• Strawberry-Kiwi


Gorilla Juice, Inc.104 South 4th St.Darby, PA 19023ph. 484-802-5408fax 484-494-4091www.gorillajuice.com

AVAILABLE PRODUCTS:• Original Citrus Blend (zero-carb)

PACKAGING: 12 oz. glass long-neck bottle, 16 oz. can

Fuel2O

Full Throttle

G Pure Energy

Ginseng Rush XXX

Go Fast!

Go Girl

Go Juice

Gorilla Juice

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Tempest Tea5600 W. Lover’s Lane, Suite 111Dallas, TX 75209ph. 214-402-8800www.tempestttea.com



Guayaki Yerba Maté6782 Sebastopol Ave.Sebastopol, CA 95472ph. 707-824-6640fax 707-824-6641www.guayaki.com

AVAILABLE PRODUCTS: • Raspberry Revolution • Empowermint• Traditional • Pure Mind• Pure Endurance • Pure Passion• Unsweetened Maté


GURU Energy Company295 Greenwich St.New York, NY 10007ph. 514-845-4878www.guruenergy.com

AVAILABLE PRODUCTS:• Original• Lite


Innovative Technologies Corp.36027 Clinton Ave.Dade City, FL 33525ph. 800-482-2637fax 352-523-0061www.hairofdog.com

AVAILABLE PRODUCTS:• Original • Sugar-Free• Nighttime Sugar-Free• Powerhouse Formula Sugar-Free



AVAILABLE PRODUCTS:• Original Citrus


Havoc Distribution, Inc.2544 Tarpley Road, Suite 104Carrollton, TX 75006ph. 972-418-0225fax 972-418-8558www.havocenergy.com



Weidman Beverage Corp.P.O. BOX 980201Park City, UT 84098ph. 435 615-8002www.tuffguyz.com

AVAILABLE PRODUCTS:• Orange Citrus• Blue Melon Boost


HER Energy1617 Cosmo St. Suite 404Hollywood, CA 90028ph. 310-801-8650fax 866-290-1477www.herenergy.com

AVAILABLE PRODUCTS:• Lemonade• No-Carbs/No-Sugar Pink Lemonade


Green U

Guayaki Yerba Mate

Guru

Hair of the Dog

Hansen’s Energy Pro

Havoc

Heavy Duty Motorsports

HER

•Made from Pure Spring Water

• Low Sugar & Calories

•With B-Vitamins, Amino Acids & Electrolytes

• Light & Refreshing

• Unique Energy Package

• NO JITTERS!

For moreinformation visit:www.HydriveEnergy.com

The Healthier Wayto Re-Energize™

Or contact us at:[email protected]: (914) 925-9100 Fax: (914) 925-9300

Full Page Bleed Ad • 8" x 10.875" • 4-Color Process

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Hiball Inc.1862 Union St.San Francisco, CA 94123ph. 415-420-4801fax 415-931-1096www.hiballer.com

AVAILABLE PRODUCTS:• Grapefruit • Lemon Lime• Orange • Wild Berry• Tonic Water • Club Soda

PACKAGING: 10 oz. glass

D’Andrea Brothers LLC6399 Wilshire Blvd.Los Angeles, CA 90048ph. 323-653-7262www.soldierfuel.com

AVAILABLE PRODUCTS:• Lemon-Lime• Tropical Punch


Hunid Racks4980 Appian Way, Suite 204El Sobrante, CA 94803ph. 510-223-4746fax 510-223-4748www.100racks.com

AVAILABLE PRODUCTS:• Hustlers Mix• Sugar-Free (coming soon)


Iron Horse Beverage LLC68 South Service Road, Suite 100Melville, NY 11747ph. 631-465-2102fax 631-465-2103www.huracanenergia.com

AVAILABLE PRODUCTS:• Naranja• Limalimon


Hydrive Energy LLC350 Theodore Fremd Ave.Rye, NY 10580ph. 914-925-9100 x102fax 914-925-9300www.hydriveenergy.com

AVAILABLE PRODUCTS:• Acai Berry • Pomegranate• Dragonfruit • Casaba Lime

PACKAGING: 11.2 oz. PET

On Distribution LLC318 Food Terminal PlazaNew Haven, CT 06510ph. 646-290-6050fax 646-349-1259www.hype.com

AVAILABLE PRODUCTS:• Hype Energy• Hype MFP• Hype Lite


Choice First Distribution, LLC5225 N. Central Ave., Suite 101Phoenix, AZ 85012ph. 480-491-5577www.kronikenergy.com

AVAILABLE PRODUCTS: •Original• Diet


Inko’s White Tea205 Jackson St.Englewood, NJ 07631ph. 917-273-7594fax 212-472-0016www.healthywhitetea.com

AVAILABLE PRODUCTS:• Lemon Ginger


Iron Horse Beverage, LLC68 South Service Road, Suite 100Melville, NY 11747ph. 631-465-2102fax 631-465-2103www.ironenergy.com

AVAILABLE PRODUCTS:• Lemon Lime• Orange


Jetset Beverages Inc.400 Avila, #101San Francisco, CA 94123ph. 415-225-5197ww.drinkjetset.com

AVAILABLE PRODUCTS:• Original Flavor• Tonic Water• Soda Water• Ginger Ale



AVAILABLE PRODUCTS:• Joker Mad Energy• Joker Lo-Carb• Joker Mad Energy + Juice


Wet Planet Beverages130 Linden Oaks, Suite CRochester, NY 14625ph. 585-381-3560www.joltenergy.com

AVAILABLE PRODUCTS:• Jolt Cola • Jolt Blue• Jolt Ultra • Jolt Silver• Jolt Cherry Bomb

PACKAGING: 8.4 oz., 16 oz., 23.5 oz. bottles

Hiball

HOOAH Soldier Fuel

Hunid Racks

Huracan

Hydrive

Hype Energy

Independent Energy

Inko’s White Tea Energy

Iron Energy

Jetset

Joker

Jolt

SEE OUR AD: PAGE 21

SEE OUR AD: PAGE 23

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Jones Soda Co.234 9th Ave. NorthSeattle, WA 98109ph. 206-624-3357fax 206-624-6712www.jonessoda.com



United Brands5360 Jackson Drive, Suite 208La Mesa, CA 91942ph. 619-461-5220fax 619-461-8952www.unitedbrandsco.com



Brand X, LLC4729 E. Sunrise Dr., Suite 406Tuscon, AZ 85718ph. 800-745-2180www.kaboomenergy.com

AVAILABLE PRODUCTS:• Tropicool• Orange Buzz

PACKAGING: 8 oz. slim can, 16 oz. glass

Nutrition Resource Services, Inc.3864 Courtney St. Suite 140Bethlehem, PA 18017ph. 888-KRANKD1fax 610-882-3584www.krankd.com

AVAILABLE PRODUCTS:• Fruit Punch • Grape• Orange • Pina Colada• Lemon Lime

PACKAGING: 16 oz. glass bottle

Kronik Energy5225 N. Central Ave. Suite 101Phoenix, AZ 85012ph. 480-491-5577www.kronikenergy.com

AVAILABLE PRODUCTS:• Original • Low-Carb• Grind • Entourage

PACKAGING: 16 oz., 24 oz. “Fat Boy” or “Big Shot” cans

Charge Beverages818 SW 3rd Ave., #281Portland, OR 97204ph. 503-488-5774fax 503-296-2086www.liquidcharge.com

AVAILABLE PRODUCTS:• Original• CORE 24


Nitro Beverages9903 Santa Monica Blvd.Beverly Hills, CA 90212ph. 800-994-6448www.nitrobeverages.com

AVAILABLE PRODUCTS:• Berry• Sugar-Free

PACKAGING: 8.4 oz., 16 oz. can

Liquid Management Partners, LLC22-10 39th Ave.Long Island City, NY 11101ph. 718-391-0667fax 718-391-0669www.liquidiceenergydrink.com



Jones Energy

Joose

KaBoom

Krank’d Body Fuel

Kronik Energy

Liquid Charge

Liquid Herbal Nitro

Liquid Ice

SEE OUR AD: PAGE 25

THE WORD IS OUT

REDLINERUSH.COM

REDLINE SERIES.indd 3-4 3/9/07 10:13:05 AM

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Liquid Lightning223 Wanaque Ave.Pompton Lakes, NJ 07442ph. 888-822-3143fax 973-831-8691www.liquidlightningenergy.com

AVAILABLE PRODUCTS: • Original• Sugar-Free


LiquorGood Beverages, Inc.150 Art LaneSanford, FL 32773ph. 866-581-6086fax 407-328-3172www.liquorgood.com



Hansen Beverage Company1010 Railroad St.Corona, CA 92882ph. 951-739-6446www.hansens.com

AVAILABLE PRODUCTS:• Original• Five-O• Perfect 10


Mix Master Beverage Co.507 32nd St.Vienna, West Virginia 26105ph. 304-295-5288fax 304-295-6360www.mixmasterbeverage.com

AVAILABLE PRODUCTS:• Original • Ultra Lo-Carb• Energy Kola • Peach Mango Madness


Shark USA Inc.1815 W. 205th St., Suite 104Torrance, CA 90501ph. 310-782-8440fax 310-782-8445www.sharkusa.com



Mad Croc Brands245 N. Main St. Suite 100Springboro, OH 45066ph. 937-748-8555fax 937-748-8555www.madcroc.com

AVAILABLE PRODUCTS:• Regular • Sugar-Free


Global Brands, Inc.1031 Route 9WUpper Grandview, NY 10960ph. 845-358-1212www.globalbrandscorp.com

AVAILABLE PRODUCTS:• Energy Black Tea• Energy Green Tea• Energy White Tea


Roubidoux Beverage Company24201 N.W. Service RoadWarrenton, MO 63383ph. 636-456-7223fax 636-456-3763www.roubidoux.com

AVAILABLE PRODUCTS:• Berry Blue• Cherry Red


Liquid Lightning

LiquorGood

Lost

Ludicrous Hardcore Energy

M-150 Energy Drink

Mad Croc

M.A.X.life Natural Energy Teas

MC2

SEE OUR AD: PAGE 41

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Mojo Sciences4478 Via MarinaMarina Del Rey, CA 90292ph. 626-840-4756fax 310-496-1283www.mojoenergy.com



Hansen Beverage Company1010 Railroad St.Corona, CA 92882ph. 951-739-6476www.monsterenergy.com

AVAILABLE PRODUCTS:• Original • Monster Lo-Carb• Monster Assault • Monster Khaos• Monster M-80


Monarch Beverage Company3424 Peachtree Road N.E., Suite 1450Atlanta, GA 30326ph. 404-262-4040fax 404-262-4001www.monarchbeverages.com

AVAILABLE PRODUCTS:• Dry Citrus


Leading Brands1500 West Georgia St.Vancouver, BC V6G 2Z6ph. 604-685-5200 x288fax 604-685-5249www.trekenergy.com

AVAILABLE PRODUCTS:• Red Berry• Grape• Blue Raspberry


Oxenuk Impex Corp.2770 S. Maryland Pkwy, Suite 302Las Vegas, NV 89109ph. 702-732-7577fax 702-731-3388www.oxenukimpex.com



Amazing Beverages, Inc.1921 Wharton RoadJenkintown, PA 19046ph. 215-886-9356fax 215-886-9362www.phatphruit.com

AVAILABLE PRODUCTS:• Green Apple • Grape Strawberry• Raspberry Lime • Peach Mango• Pineapple Orange


Fillmore Street Brewery7645 Delmar Blvd.St. Louis, MO 63130ph. 314-727-6903fax 314-727-6904www.letitloose.com

AVAILABLE PRODUCTS:• Original• PJ Tight

PACKAGING: 8.4 oz., 15.6 oz. cans

Phoenix Global Group, LLC227 S. 5th St.Louisville, KY 40202ph. 502-589-1363fax 502-589-1348www.pinkenergydrink.com

AVAILABLE PRODUCTS:•Citrus Berry


Mojo

Monster

Moxie

NITRO

Nitro2go

NOS

NTidote

Nuclear Waste Antidote

Nitro 2 Go8020 Palm Ave.Highland, CA 92346ph. 909-864-4886fax 909-862-4077www.nitro2go.com

AVAILABLE PRODUCTS:• Original• Lite• Fire Power - Berry Flavor


FUZE Beverage, LLC140 Sylvan Ave.Englewood CLiffs, NJ 07632ph. 201-461-6640www.drinknos.com

AVAILABLE PRODUCTS:• Original• Sugar-Free• Fruit Punch• Grape

PACKAGING: 16 oz. can, 11 oz., 22 oz., 32 oz. plastic


AVAILABLE PRODUCTS:• NTidote (with L-Glutamine & Dandelion Extracts)


Smart Energy Enterprises Inc.836 B Southampton RoadBenicia,CA 94510ph. 707-745-4566fax 508-256-0204www.nuclearwasteantidote.com



Peep One Erotic Drink

Phat Phruit

Pimpjuice

Pink

The Best TastingEnergy Drink In The World...

The Best TastingEnergy Drink In The World...

For More Information,Contact

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and that’s NO BULL!Europe’s preferred energy drink

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SEE OUR AD: PAGE 45

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Hip Hop Beverage Corp.10316 Norris Ave.Pacoima, CA 91331ph. 310-600-9729fax 818-686-6009www.hiphopbev.com



Power Horse USA, Inc.550 Fifteenth St.San Francisco, CA 94103ph. 866-214-8158fax 415-437-1302www.powerhorse-usa.com


PACKAGING: 8.5 oz., 16 oz. cans, 8.5 oz. bottle

Power Trip Beverages, Inc.12401 Orange Dr., Suite 205Davie, FL 33330ph. 954-862-1445fax 954-862-1484www.powertripbev.com

AVAILABLE PRODUCTS:• Original Blue • Zero• Mango • The Extreme


Nevada Bev.8350 Wilshire Blvd. Suite 200Beverly Hills, CA 90211ph. 800-730-9445www.drinkproplayer.com



Sensa Beverage Company15500 Erwin St., Suite 1033Van Nuys, CA 91411ph. 818-994-1515fax 818-994-7575www.catchtheglow.com

AVAILABLE PRODUCTS:• Original• No-Carb

PACKAGING: 10.5 oz. slim can, 16 oz. can

Rage BeveragesP.O. Box 49605Montreal, QC H3T 2A5ph. 514-312-3764fax 514-312-3765www.rageliquidenergy.com



PriLabs Inc.34 15th St.Brooklyn, NY 11215ph. 718-832-2900fax 718-832-4900www.prilabs.com



Red Bull North America1740 Stewart St.Santa Monica, CA 90404ph. 310-393-4647fax 310-230-2361www.redbullusa.com



Pit Bull

Power Horse

Power Trip

ProPlayer Endurance Formula

Radioactive

RAGE Liquid Energy

Re5

Red Bull

Untitled-1 1 2/28/07 9:23:33 AM


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Bigg Juice Industries Ltd.3509 Concorde East Blvd.Laval, Quebec H7E 2C6ph. 450-664-3862www.quickreload.com

AVAILABLE PRODUCTS:• Original• Clear

PACKAGING: 330 mL bottle

TGFJ, LLCDevon Drive #2West Orange, NJ 07052ph. 862-485-0311fax 973-669-9804www.tgfj.net

AVAILABLE PRODUCTS:•Blueberry-Raspberry


Rhino’s USA3 Country Club PlaceClarks Summit, PA 18411ph. 570-983-0014www.rhinos-energy.com


PACKAGING: 250 mL can, 250 mL glass bottle, 1.5 L PET bottle

National Beverage Corp.1 North University Dr.Building A. 4th FloorPlantation, FL 33324ph. 954-581-0922www.nationalbeverage.com

AVAILABLE PRODUCTS:• Power • Sugar-Free• Citrus X • Citrus X Sugar-Free• A’Tomic Pom • Lime Wrecker

PACKAGING: 8 oz., 12 oz., 16 oz. cans

Red Devil

Red Jak

Redline

Red Rain

Reload

RESQ

Rhino’s

Rip It

Red Devil USAP.O. Box 226Bentonville, AR 72712ph. 877-869-7519fax 479-845-7155www.reddevilusa.com

AVAILABLE PRODUCTS:• Original• Light


Big Red, Ltd.P.O. Box 20068Waco, TX 76702ph. 254-772-7791fax 254-772-2441www.bigredltd.com

AVAILABLE PRODUCTS: • Original• Low-Carb


VPX Sports, Inc.15751 SW 41st St., Suite 300Davie, FL 33331ph. 954-641-0570fax 954-641-4960www.redlinerush.com

AVAILABLE PRODUCTS:• Triple-Berry (also Redline Xtreme)• Grape (also Redline Xtreme)• Green Apple


Cott Beverages North America6525 Viscount RoadMississauga, ON L4V 1H6ph 905-672-1900www.cott.comRed Rain

AVAILABLE PRODUCTS:• Citrus Regular• Citrus Diet


SEE OUR AD: PAGE 31

SEE OUR AD: PAGES 26-27

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RLED, LLC621 Ruberta Ave.Glendale, CA 91201ph. 310-925-4375fax 310-395-0427www.roaringlionenergydrink.com

AVAILABLE PRODUCTS:• Originial

PACKAGING: 500 mL PET, 3 Gal. BIB, 1 Gal. BIB

Rockstar, Inc.6370 West Flamingo Road, Suite 12 Las Vegas, NV 89103ph. 702-939-5535fax 702-221-0904www.rockstar69.com

AVAILABLE PRODUCTS: • Original • Zero-Carb• Cola • Sugar-Free• Juiced • Juiced Guava


RONIN, LLCW7820 Conservation RoadLake Mills, WI 53551ph. 866-648-8244fax 920-648-6988www.drinkronin.com



Rox America, LLC165 Zimmer Dr.Cowpens, SC 29330ph. 864-464-2011fax 864-463-8608www.roxamerica.com


PACKAGING: 20 oz. bottle (16 oz. can available summer ‘07)




Monarch Beverage Company3424 Peachtree Road, N.E. Suite 1450Atlanta, GA 30326ph. 404-262-4040fax 404-262-4001www.rushenergydrink.com

AVAILABLE PRODUCTS:• Original• Lite


USA Inc.1815 W. 205th St., Suite 104Torrance, CA 90501ph. 310-782-8440fax 310-782-8445www.sharkusa.com



Cascabel North America LLC401 Industrial ParkEupora, MS 39744ph. 504-914-6149fax 809-696-5431www.shotgunenergydrink.com



Roaring Lion

Rockstar

Ronin Positive Liquid Synergy

Rox

Rumba

Rush!

Shark

ShotGun

Brain Twist545 West 34th St., Studio 2BNew York, NY 10001ph. 212-594-7990fax 212-594-1162www.slapdrinks.com

AVAILABLE PRODUCTS:• Green Tea with Apple & Mint• White Tea with Lemonade• Red Tea with Citrus


Smart Energy Enterprises Inc.836 B Southampton RoadBenicia,CA 94510ph. 707-745-4566fax 508-256-0204www.nuclearwasteantidote.com



SoBe Beverages40 Richards Ave.Norwalk, CT 06854ph. 203-642-7270www.sobeadrenalinerush.com



SoBe Beverages40 Richards Ave.Norwalk, CT 06854ph. 203-642-7270www.sobeessentialenergy.com

AVAILABLE PRODUCTS:• Orange• Berry Pomegranate


Slap Tea

SmartPower

SoBe Adrenaline Rush

SoBe Essential

Start dreaming, Drink Power Trip, “Get in the Game”

Power Trip has 100% of 5 different B vitamins, 100% Vitamin C, 1000 mg Taurine and 105 mg Caffeine

Power Trip is the “Greatest Tasting Energy drink”, tryall 4 flavors and “Get in the Game”

Go to www.PowerTripBev.com and win “Free” stuff

Power Trip is supported with great stuff, Cooler Signs,Posters, Press Ads and Sampling programs, please askyour sales rep for details or send a message [email protected]

Phone 954-862-1445, Fax [email protected]

SALES AND DISTRIBUTION: Power Trip Beverages, Inc., 12401 Orange Drive, Suite 205, Davie, FL 33330

www.PowerTripBev.com

SEE OUR AD: PAGE 35

SEE OUR AD: PAGE 45

SoBe Beverages40 Richards Ave.Norwalk, CT 06854ph. 203-642-7270www.sobenofear.com

AVAILABLE PRODUCTS:• Original• Sugar-Free • No Fear Gold


Socko Energy10050 N Scottsdale RoadScottsdale, AZ 85253ph. 480-303-6500www.sockoenergy.com

AVAILABLE PRODUCTS:• Original • Slim• Squeeze • Hogan Energy• Hogan Energy Sugar-Free• Raw Attitude


Sol Maté Beverage Group Ltd.684 Belmont Ave. West, Suite 303Kitchener, ON N2M 1N6ph. 519-883-7911fax 519-880-0214www.drinksolmate.com

AVAILABLE PRODUCTS:• Original• Lemon-Lime


Steel Brewing Company15801 E First St.Irwindale, CA 91706ph. 818-969-6811www.sparks.com

AVAILABLE PRODUCTS:• Original• Light• Plus


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IcoPro10540 72nd St.Largo, FL 33777ph. 727-547-5222fax 727-479-0160www.icoproproducts.com

AVAILABLE PRODUCTS:• Fruit Punch• Blue Raspberry• Mandarin Orange

PACKAGING: 10.5 oz. bottle

Spike LLC1850 Reliable CircleColorado Springs, CO 80906ph. 805-660-4755fax 719-473-7700www.spikeshooter.com



Anheuser-Busch, Inc. One Busch Place St. Louis MO 63118ph. 800-DIAL-BUDwww.spykeme.com

AVAILABLE PRODUCTS:• Hot Melons • Spicy Mango• Hot Chocolate • Spicy Lime


Steaz2865 South Eagle RoadNewtown, PA 18940• 215-321-8330• 215-321-8335www.steazenergy.com

AVAILABLE PRODUCTS:• Original Berry Flavor


SoBe No Fear

Socko

Sol Mate

Sparks

Speed Freak

Spike Shooter

Spykes

Steaz Energy

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Sun Tzu Corp.37 Prospect St.Amsterdam, NY 12010ph. 917-584-4750fax 518-842-3455www.suntzuenergydrink.com


PACKAGING: 8.4 oz. can and 3 gal. BIB

Sports Energy Distribution, LLC18 Maple Ave.Barrington, RI 02806ph. 781-881-4022www.swingjuice.com

AVAILABLE PRODUCTS:• Lemonade• Diet Pink Lemonade• Orange Mango• Fruit Punch


The Organic Beverage Company11110 Metric Blvd., Suite EAustin, TX 78758ph. 512-637-8800fax 512-637-8803www.syzmo.com

AVAILABLE PRODUCTS: • Original• Passion• Prickly Pear


The Coca-Cola Company1 Coca-Cola PlazaAtlanta, GA 30313ph. 800-438-2653www.tabenergy.com


PACKAGING: 10.5 oz. sleek can

Fluid Motion Beverage Inc.5761 E. La Palma Ave.Anaheim, CA 92807ph. 800-951-9123www.fluidmotionbev.com

AVAILABLE PRODUCTS:• Original• Sugar-Free• Blood Punch


Tampico Beverages3106 N. Campbell Ave.Chicago, IL 60618ph. 773-296-0190fax 773-687-0172www.elmasbravo.com

AVAILABLE PRODUCTS:• Citrus


Rage BeveragesP.O. Box 49605Montreal, QC H3T 2A5ph. 514-312-3764fax 514-312-3765www.rageliquidenergy.com

AVAILABLE PRODUCTS:• Thai Rage Original

PACKAGING: 5.07 oz. glass bottle

Brand Management Associates1230 Peachtree St. NE, Suite 1900Atlanta, GA 30309ph. 770-645-1200fax 770-552-1002www.brand-mgt.com

AVAILABLE PRODUCTS:• Original• Zero


Sun Tzu

Swing Juice

Syzmo

Tab

Talon

Tampico

Thai Rage

The Beast

{ what you need: }

in-stor displaysmad croc drinks golf tees

{ visit our new website: www.madcroc.com }

to become a distributor, contact [email protected] or call 937-748-8555.to become a distributor, contact info

© 2007 Mad Croc Brands. Distributed by Mad Croc Brands, Houston , TX 77008. Mad Croc is a licensed trademark of Mad Croc Brands, USA, Inc. All rights reserved.

What does everyone need? Energy. In their cars, houses and most importantly, themselves. Maybe that’s why Mad Croc

Energy Drinks have been fl ying off shelves like they’re going extinct by the 4-pack or by the case. So sink your teeth

into the energy revolution with our full line of drinks, gums and chews. With sales doubling every four months, you’ll

sell so much, you’ll deserve an afternoon tee time.

CM2-020_Bev_Ad-CANS_8x10.875.ind1 1 2/21/07 12:48:41 PM

SEE OUR AD: PAGE 13

SEE OUR AD: PAGE 43

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Anheuser-Busch, Inc. One Busch Place St. Louis MO 63118ph. 800-DIAL-BUDwww.tiltthenight.com

AVAILABLE PRODUCTS:• TILT• TILT 8.0%


Point Blank Beverage Company, Inc.10911 Wheatlands Road, Suite ESantee, CA 92071ph. 619-448-4482fax 619-448-4483www.drinktorque.com



DC Brands International9500 W. 49th Ave., Suite A-100Wheat Ridge, CO 80033ph. 303-279-3800fax 303-279-6165www.turnleftenergy.com


PACKAGING: 16 oz. can, 3 Gal., 5 Gal. BIB

Unique Beverage Company, LLCP.O. Box 2246Everett, WA 98213ph. 425-267-0959fax 425-710-9765www.twistedchopperenergydrink.com


PACKAGING: 16 oz., 23.5 oz. cans


AVAILABLE PRODUCTS:• Original• Lo-carb• Energy + Juice


Uno Mas Beverages164-52 Cross Bay Blvd.Howard Beach, NY 11414ph. 718-323-5354fax 718-323-2945www.unomasenergy.com

AVAILABLE PRODUCTS:• Orange • Cole• Grape • Lemon-Lime


United Brands5360 Jackson Dr., Suite 208La Mesa, CA 91942ph. 619-461-5220fax 619-461-8952www.unitedbrandsco.com



V & V Premium Energy Beverage36 East 23rd St., Suite 6RNew York, New York 10010ph. 212-614-8555fax 212-614-8822www.vandvenergy.com

AVAILABLE PRODUCTS:• Citrus • Berry


Transylvania Imports, Inc.9107 Wilshire Blvd., Suite 425Beverly Hills, CA 90210ph. 310-551-3030fax 310-360-1837www.vamp-nrg.com



Phoenix Global Group, LLC227 S. 5th St.Louisville, KY 40202ph. 502-589-1363fax 502-589-1348 www.vegasenergydrink.com



Fluid Motion Beverage Inc.5761 E. La Palma Ave.Anaheim, CA 92807ph. 800-951-9123www.fluidmotionbev.com

AVAILABLE PRODUCTS:• Vixen Energy• Foxberry Sugar-Free• Foxpunch Sugar-Free • Citrus Passion Sugar-Free


Rockstar, Inc.6370 West Flamingo Road, Suite 12Las Vegas, NV 89103ph. 702-430-9671fax 702-221-0904www.vondutch.com/energy_drink.html



Tilt

Torque

Turn Left

Twisted Chopper

Unbound

Uno Mas

U.S. Energy

V & V

Vamp

Vegas

Vixen

Von Dutch

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New Image Global, Inc.1672 Railroad St.Corona, CA 92882ph. 888-898-6879www.exoticenergydrink.com

AVAILABLE PRODUCTS:• Original• Light


Jones Soda Co.234 9th Ave. NorthSeattle, WA 98109ph. 206-624-3357fax 206-624-6712www.jonessoda.com



Who’s Your Daddy Inc.3131 Camino Del Rio North, Suite 1650San Diego, Ca. 92108ph. 619-284-4807fax 619-284-4344www.whosyourdaddyinc.com

AVAILABLE PRODUCTS:• Cranberry Pineapple• Cranberry Pinapple Sugar-Free• Citrus Green Tea• Citrus Green Tea Sugar-Free


Buzz BeveragesP.O. Box 4458San Luis Obispo, California 93403ph. 661-834-3569fax 661-451-5060www.wildbuzz.com

AVAILABLE PRODUCTS:• Original • Peach• Citrus • Mango

PACKAGING: 12 oz., 16 oz. cans, 1 L plastic, 3 gal. BIB

Unique Beverage Company, LLC.P.O. Box 2246Everett, WA 98213ph. 425-267-0959fax 425-710-9765www.wiredenergydrink.com

AVAILABLE PRODUCTS:• Original • XXX • Sugar-Free • X-Sport • Tropical • X-Burner • Citrus Punch• X-3000 • X-B12 Rush • X-Berry Rush• X-294 • Berry (and diet) • X-Passion Fruit

PACKAGING: 16 oz., 23.5 oz. cans, 20 oz., 1 L PET

XCITE Brands, Inc.184 South Livingston Ave. Suite 9-122Livingston, NJ 07039ph. 973-885-1673fax 480-247-5635www.xciteenergy.com



CytoSport,Inc.4795 Industrial WayBenicia, CA 94510ph. 888-298-6629fax 707-748-5732www.cytosport.com


PACKAGING: 10.5 oz. slim can

Xyience Inc.10650 West Charleston Blvd., Suite 110Las Vegas Nevada 89135ph. 800-994-3623fax 888-820-2156www.xyience.com

AVAILABLE PRODUCTS:• Cran/Razz• Clear Citrus• Big Apple


Wet Mango

Whoop Ass

Who’s Your Daddy

Wild Buzz

Wired

XCITE

Xcyto

Xenergy

SEE OUR AD: BACK COVER

XL Energy Drink Corp.521 Fifth Ave., 28th FloorNew York, NY 10001ph. 212-594-3080www.xl-energy.com

AVAILABLE PRODUCTS: • Regular• Sugar- Free


XO Energy Beverage Corp.37 West 39th St., Suite 1104New York City , NY 10018ph. 212-575-7992fax 212-575-8056www.xoenergy.com

AVAILABLE PRODUCTS:• Original •Diet• Vanilla • Citrus• Peach • Berry• Grape

PACKAGING: 180 mL PET

Quixtar, Inc.5101 Spaudling Plaza Department SC-2PAda, MI 49355ph. 800-253-6500www.xsgear.com

AVAILABLE PRODUCTS:• Cola Blast • Citrus Blast • Cherry Blast • Tea-Berry Blast• Electric Lemon Blast• Tropical Blast (also caffeine-free)• Rootbeer (also caffeine-free)• Cranberry-Grape Blast (also caffeine-free)


Xtazy Beverage Company Ltd.1535 McDonald Ave.Brooklyn, NY 11230ph. 718-336-5703fax 718-336-5707www.xtazyenergy.com

AVAILABLE PRODUCTS:• Cranberry Blast• Lime Blast• Orange Blast• Sugar-Free Passion Fruit Pineapple


ANSI / Xtreme Shock 10540 72nd St.Largo, FL 33777ph. 727-547-5222fax 727-547-9805www.xtremeshock.com

AVAILABLE PRODUCTS:• Fruit Punch• Grape• Mandarin Orange


Admiral Beverage821 Pulliam Ave.Worland, WY 82401ph. 307-347-4205www.admiralbeverage.com



NVE Pharmaceuticals15 Whitehall RoadAndover, NJ 07821ph. 800-LITE-LINEwww.stacker2.com

AVAILABLE PRODUCTS:• Chronic Cola (and sugar-free)• Enraged Raspberry (and sugar-free)• Pounding Punch • Sinful Citrus• Brazilian Guarana XXX


Crunk_trade.indd 1 2/21/07 1:33:16 PM

SEE OUR AD: PAGE 29

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XL

XO

XS

Xtazy

Xtreme Shock

Xzude

YJ Stinger

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These numbers show the growth of the category, most prominently, in the Supermarket channel – sales were up more than 44 percent overall, actually outpacing the Convenience channel (see Nielsen data, below).

Top Individual Brands by Type

Top 10 New SKU’s last year

Top 20 Fastest-Growing SKU’s last year (out of top 100 SKUs by volume sales)

ENERGY DRINK STATISTICS

Info

rmat

ion

Reso

urce

s In

c. To

tal f

ood/

drug

/mas

s ex

clud

ing

Wal

-Mar

t 52

Wee

ks –

Thr

ough

Dec

. 31,

200

6

SS ENERGY DRINKS

RED BULL

MONSTER

ROCKSTAR

FULL THROTTLE

SOBE NO FEAR

AMP

SOBE ADRENALINE RUSH

TAB ENERGY

MONSTER XXL

PRIVATE LABEL

RIP IT

SOBE LEAN

BOOKOO

SOBE SUPERMAN

VON DUTCH

DOLLAR SALES

$639,858,800

$272,648,900

$91,962,880

$72,829,680

$44,401,750

$34,535,050

$23,070,120

$18,353,770

$14,486,380

$6,044,066

$5,489,377

$4,994,777

$4,621,964

$2,939,273

$2,791,511

$2,585,963

DOLLAR SALES % CHG YAGO

44.2

20.0

101.1

65.2

89.5

69.8

15.7

-13.4

2.3

621.6

4,986.1

64.1

44.1

70.1

0.4

222.5

DOLLAR SHARE OF TYPE

100.0

42.6

14.4

11.4

6.9

5.4

3.6

2.9

2.3

0.9

0.9

0.8

0.7

0.5

0.4

0.4

DOLLAR SHARE OF TYPE CHG YAGO

0.0

-8.6

4.1

1.4

1.7

0.8

-0.9

-1.9

n/a

0.8

0.8

0.1

0.0

0.1

n/a

0.2

UNIT SALES

239,116,800

74,940,960

36,445,940

29,987,490

18,808,940

13,963,940

9,317,428

6,480,208

5,236,900

2,254,399

4,769,565

4,755,699

3,900,159

1,705,949

1,501,747

1,817,002

UNIT SALES %CHG YAGO

36.5

11.1

68.5

47.9

57.6

50.9

26.3

-18.9

n/a

602.2

4,422.5

65.5

41.0

99.9

n/a

292.2

UNIT SHARE OF TYPE

100.0

31.3

15.2

12.5

7.9

5.8

3.9

2.7

2.2

0.9

2.0

2.0

1.6

0.7

0.6

0.8

UNIT SHARE OF TYPE CHG YAGO

0.0

-7.1

2.9

1.0

1.1

0.6

-0.3

-1.8

2.2

0.8

1.9

0.3

0.1

0.2

0.6

0.5

ATTN-VENDOR LEVEL

n/a

RED BULL NORTH AMERICA, INC.

HANSEN NATURAL, INC.

ROCKSTAR INTERNATIONAL

COCA-COLA CO.

SOUTH BEACH BEVERAGE CO.

PEPSICO INC.


COCA-COLA CO.

HANSEN NATURAL, INC.

PRIVATE LABEL

NATIONAL BEVERAGES CORP.


THE LOVE FACTOR


ROCKSTAR INTERNATIONAL

FULL THROTTLE 16 oz. can

SOBE NO FEAR GOLD 16 oz. can

SOBE SUPERMAN 16 oz. can

TAB ENERGY 10.5 oz. can

RED BULL 12 oz. can

FULL THROTTLE 16 oz. can

AMP 24 oz. can

PRIVATE LABEL 16 oz. cans

BOOKOO WILD BERRY 16 oz. can

Sales Dollars

27,531,539

15,111,579

10,192,424

9,610,286

6,993,853

5,937,666

5,193,222

2,375,044

1,962,622

$ Share

1.6

0.9

0.6

0.6

0.4

0.4

0.3

0.1

0.1

Sales Units

13,088,464

7,008,926

4,801,327

4,723,344

2,405,374

2,878,148

1,839,001

1,486,013

946,983

Unit Share

1.8

1.0

0.7

0.6

0.3

0.4

0.3

0.2

0.1AC N

iels

en th

roug

h 12

/2/0

6

RED BULL 12-Pack 8.3 oz. cans

SOBE ADRENALINE RUSH 16 oz. can

AMP 16 oz. can

VON DUTCH DIET 16 oz. can

VON DUTCH 16 oz. can

MONSTER 23.5 oz. can

RED JAK 16 oz. can

MONSTER 4-Pack 16 oz. cans

NOS 16 oz. can

FULL THROTTLE DIET 16 oz. can

MONSTER 23.5 oz. can

SOBE NO FEAR 4-Pack 16 oz. cans

ROCKSTAR DIET 24 oz. can

ROCKSTAR 24 oz. can

ROCKSTAR 8.4 oz. can

MONSTER 4-Pack 16 oz. cans

UNBOUND 16 oz. can

CRUNK!!! 8.4 oz. can

MONSTER 16 oz. can

Sales Dollars

4,598,045

3,482,766

45,890,109

3,057,237

8,495,858

15,923,989

2,836,787

2,864,285

10,178,150

11,557,378

59,915,616

2,389,800

7,998,010

24,371,127

2,007,777

8,647,917

2,584,249

2,180,767

188,661,045

$ YR AGO VOL

2,690

103,256

2,029,428

200,939

625,174

1,703,260

384,096

409,428

1,949,898

2,351,016

14,509,110

603,960

2,687,968

9,316,213

801,617

3,642,751

1,097,539

1,104,510

104,635,693

$ % Chg Vs Yago

170825.9

3273.0

2161.2

1421.5

1259.0

834.9

638.6

599.6

422.0

391.6

313.0

295.7

197.5

161.6

150.5

137.4

135.5

97.4

80.3

$ Share

0.3

0.2

2.7

0.2

0.5

1.0

0.2

0.2

0.6

0.7

3.6

0.1

0.5

1.5

0.1

0.5

0.2

0.1

11.3 AC N

iels

en th

roug

h 12

/2/0

6

50

EN

ER

GY D

RIN

K b

uyer’s g

uid

e 2

007

Missing In Action – not a pretty state for an energy drink to be in, especially considering the role they are supposed to play in fueling action itself. Still, it happens. Companies come, companies go, and sometimes if they’re coming and going, we just don’t know. Last year, as we combed the shelves of the country we asked if some brands, were dead, or just absent without leave? The answer, for at least a couple of them, is a Lazarus-like “we’re back!” So Battery and Rhino’s, prepare to peel some potatoes… we’re glad you’ve reported in, but next time, you’d better get a pass before disappearing. As for the brands who wandered off to do battle on the shelves and in the aisles of the retail world, we do wish you’d write or call. Your families, and your distributors, are worried.

So, Bacchus, come back from your bender. Blue Ox, Paul Bunyan is waiting. Kabbalah, we’re still mystified as to why you went away. Raw Dawg, we’re assuming you’re cooked. Double Hit, Big Bang, Lightning Bolt and Dragonfire, we assume you just ran out of power. Firefighter, we guess the hydrant was off line. Don’t worry, though, guys: Steven Seagal’s Lightning Bolt is still out there (maybe). Could there be a rescue mission, perhaps a team-up with Samurai Energy Tea in the offing? We wouldn’t RuSHH to the theatres on our Orange County Chopper to find out. Call us back, guys. Or at least send a DNA sample or two.

Bacchus

Big Bang

Blue Ox

Double Hit

Dragonfire

Energy69

EurUp Energy

Extreme Recharge

Firefighter Brand – EMS Strong

Impulse

Jugular

Kabbalah

M.I.A.

Steven Seagal’s Lighting Bolt

Lipovitan

Maxxx

Orange County Chopper

Play Energy

Raw Dawg

RuSHH

Samurai Energy Tea

Vida Energy

Wild Buzz

Xavante

Xtrem

ENERGY DRINK - BevNET.com

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