ENERGY-MANAGER.CA BIOTCANADA.CA LINDUSTRIEELECTRIQUE · Media—Canada’s largest privately-owned B2B publisher—our carefully curated audience database delivers the decision-makers

MARKETING KIT 2020

MEET THE BRANDS

BIOTCANADA.CA

LINDUSTRIEELECTRIQUE.CA

ENERGY-MANAGER.CA

that emPOWER Canada’s electrical, energy and IoT markets!

EBMAG.COM

EBMag is the go-to resource for Canadian electrical contracting, maintenance and engineering professionals, as well as distributors, technicians and related stakeholders.

20,300 qualified magazine subscriptions

1300 consulting/specifying engineers

14,500 subscribers are electrical contractors and/or those involved in utilities work

1900 maintenance electricians

1400 electrical distributors

MEET Show Guide SPECIALSpeaking of MEET, Electrical Business is once again partnering with sister publication HPAC to produce the Official Show Guide. What better way to draw delegates’ attention to your booth? Ask us for details!

PLEASE REFER to the Rate Card on pages 4-5.

NEW!

THE ONLY3RD-PARTYAUDITEDELECTRICALMAGAZINE IN CANADA

15,700 newsletter subscribers, all CASL-compliant

9,736 followers

21,900 monthly website visitors

SPECIALS & BONUSES

Distributor SPECIALElectrical Business newsletter deploys weekly to 15,700 subscribers. Distributors! Tap into our audience (and those co-op funds) by owning the “Deals of the Month” section. Sold monthly, 2-3 announcements weekly, can rotate.

MEET 2020 Show & Tell

Both Electrical Business AND L’industrie électrique are exhibiting at MEET 2020—Atlantic Canada’s pre-eminent MEP event—in Moncton, and we want you to be there with us!The April 2019 editions of EBMag and LE are our special MEET 2020 Show Issues in which you have the opportunity to double your ad space for one low price and tell your own story in our Show & Tell and Des mots à votre image sections. Available for all standard ad sizes.

2 Electrical Business | MARKETING KIT 2020 EBMAG.COM

2020 EDITORIAL CALENDAR

ISSUE DEADLINES CONTENT BONUS DISTRIBUTION PROMOTION

FEBRUARY Ad material due10 January 2020Mails7 February 2020

• Alternative energy• Hazardous locations• Retail lighting

• Alberta Electrical Assoc. Learning Expo

• IEEE ESTMP (Electrical Safety, Technical, Maintenance & Projects) Workshop

APRIL Ad material due6 March 2020Mails3 April 2020

• High-voltage/utility• Institutional Lighting• Internet of Things

• MEET Show

• Lightfair 2020

• Show & Tell (BOGO) for Manufacturers

• MEET Show Guide

MAY Ad material due10 April 2020Mails8 May 2020

• Life safety systems• Smart home wiring• Connected lighting• Special Distribution &

Supply Section

• Electro-Federation Canada (EFC) Annual Conference

• Electrical Contractors Assoc. of Alberta Training Day

• Innovation Showcase. Special section for showing off New-To-Market technologies. Includes 50% off custom eBlast.

JUNE Ad material due15 May 2020Mails12 June 2020

• Motors & Power• LV information &

communications technology (ICT)

• Landscape lighting

AUGUSTBuyers Guide

Ad material due24 July 2020Mails21 August 2020

• Who makes what, and where do you get it?

PLUS...• NATIONAL Survey Results

(Charge-out rates, Salaries)

• AD North American Meeting, Electrical Supply Division

• Show & Tell (BOGO) for Distributors

OCTOBER Ad material due11 September 2020Mails9 October 2020

• Bonding & grounding• Industrial automation• Hazloc lighting

DECEMBER Ad material due6 November 2020Mails4 December 2020

• Work truck preview• Test & measurement• Recreational lighting

Electrical Business also covers industry news, products & solutions, codes & standards, letters to the editor, safety, legal analysis and more.

Participate!Please send us your news, photos, information, article ideas, etc. Contact the editor:

Kavita [email protected]

EBMAG.COM Electrical Business | MARKETING KIT 2020 3

10% ASK US ABOUT...

ASK US ABOUT...

surcharge for premium page positions

MAGAZINE (print)

All rates NET Canadian funds

MAGAZINE (digital)

2020 ADVERTISING RATES AND SPECS

1/4 Page Square3.375” x 5”

*All sizing is Width x Height

Double Page Spread Bleed: 16.25” x 11.125” Trim: 16” x 10.875”Live Area: 15” x 10”

Full PageBleed: 8.25” x 11.125” Trim: 8” x 10.875” Live Area: 7”x 10”

• Double-page spreads • Cover wraps • French door covers • Belly bursts & bands• Sticky notes • Gate folds ...and more!

• SOLE SPONSORSHIP • Slideshows• Background Audio • Auto-video play • Lightboxes • Interstitial pages • Multiple URLs

1/2 Page Vertical 3.375” x 10”

1/2 Page Horizontal 7” x 5”

1/3 Page Vertical 2.125” x 10”

1/3 Page Horizontal 7” x 3.25”

DIGITAL AD SPECS Ask your sales rep for the Cheat Sheet! PRINT AD SPECSFiles must be 300 dpi and have 1/8-in. bleed on all bleeding sides. Please send high-resolution PDFs via email (if under 5MB) or through our Loading Dock (FTP site) at www.annexprod.loadingdock.ca. ALL FILES MUST BE COMPRESSED OR STUFFED.

ANY QUESTIONS? PLEASE CONTACT:Kathryn Nyenhuis, Account [email protected]

Frequency Full page11.2”x 7” WxH

1/2-pg vert.5.6” x 7” WxH

1x to 3x $1,600 $1,300

BEST VALUE! 4x $1,200 $900

1x to 3x $1,600 $1,300

BEST VALUE! 4x $1,200 $900

Frequency Full page 1/2-pg vert. 1/2-pg horiz. 1/3-pg vert. 1/3-pg horiz. 1/4-pg square

1x $5,500 $4,200 $4,200 $3,400 $3,400 $2,800

3x $5,200 $3,900 $3,900 $3,200 $3,200 $2,600

6x $4,900 $3,600 $3,600 $2,900 $2,900 $2,400

BEST VALUE! 7x $4,500 $3,400 $3,400 $2,500 $2,500 $2,200

1x to 3x $2,400 $1,800 $1,800 $1,300 $1,300 $1,100

BEST VALUE! 4x $2,000 $1,500 $1,500 $1,100 $1,100 $900


Sizes & RatesSold monthly

Leaderboard728x90 px300x50 px (mobile)

Big Box300x250 px

Super Big Box300x600 px

InLine Billboard970x250 px300x250 (mobile)

WallpaperEnquire for specs

Programmatic Marketing 3-month campaign

100,000 impressionsEnquire for specs

50,000 impressionsEnquire for specs

$1,200 $1,200 $2,000 $1,800 $2,400 $5,000 $2,500

$300 $300 $500 $400 $700 $5,000 $2,500

$500 $500 $700 $600 $900 $5,000 $2,500

$500 $500 $700 $600 $900 $5,000 $2,500

ASK US ABOUT...

WEBSITES

EMAIL PRODUCTS

NEW!

NEWSLETTER CUSTOM eBLAST MARKETPLACE LIGHTING CONNECTS

Sizes & RatesSold monthly (negotiable)

Leaderboard728x90 px300x50 px (mobile)

Big Box300x250 px

Spotlight*Sold by deployment300x250 px75 words + link

Deal of the MonthDistributors Only300x250 px75 words + link

NationalEnquire for specs

RegionalEnquire for specs

300x300 px75 words + link(min. 3 deployments)

*Deploys every other month300x300 px75 words + link

$1,300 $1,300 $900 $2,200 $3,990 $1,200 first 1000($350 add’l thousand)

$600 n/a

$400 $400 $500 $1,000 n/a $1,200 $300 n/a

$800 $800 $900 $1,500 $4,800 $1,200 first 1000($350 add’l thousand)

$500 n/a

$800 $800 $900 $1,500 $3,990 $1,200 first 1000($350 add’l thousand)

$500 $1,100

All rates NET Canadian funds 2020 ADVERTISING RATES AND SPECS

• Landing pages • Video hosting • Expandable big box • Expandable leaderboard • Inline billboards • White paper hosting • Modal window ...and more!


A variant of Electrical Business, L’industrie électrique serves the Quebec electrical market in French AND with a dedicated French editor in the province.

WE PROVIDE INDUSTRY-SPECIFIC FRENCH TRANSLATION AND AD RESETTING AT NO ADDITIONAL COST!

4100 CASL-compliant Newsletter recipients

4 magazines (digital) and biweekly newsletters

Deploys to

34,000 recipients


Lucie Côté[email protected]

ISSUE DEADLINES CONTENT BONUS DISTRIBUTION PROMOTION

FEBRUARY Ad material due10 Jan. 2020Mails 7 Feb. 2020

• Alternative Energy• Motors & Power

APRIL Ad material due6 Mar. 2020Mails 3 Apr. 2020

• Work Trucks• High-voltage/utility

• MEET Show• Salon Lumen

• Show & Tell (BOGO) for Manufacturers

• MEET Show Guide

JUNE Ad material due15 May 2020Mails 12 June 2020

• Test & Measurement

• Internet of Things

OCTOBER Ad material due11 Sept.2020Mails 9 Oct. 2020

• Fire & Life Safety• Lighting

ISSUE DEADLINES

FEBRUARY Ad material due 11 February 2020Publishes 19 February 2020

APRIL Ad material due 10 April 2020Publishes 21 April 2020

JUNE Ad material due 9 June 2020Publishes 18 June 2020

OCTOBER Ad material due 13 October 2020Publishes 22 October 2020

Subscribers range from building owners & managers to information & communications technology designers & technicians.

BIoT Canada Magazine focuses on technological solutions in networked lighting, environment & controls, connectivity, and security & safety to transform dumb buildings into smart ones.

8200 subscribers


Subscribers include property, building, facility, operations and energy managers across industrial, commercial and institutional sectors.

Deploys to

16,000 CASL-compliant subscribers

4 magazines (digital) and biweekly newsletters

ISSUE DEADLINES CONTENT

FEBRUARY Ad material due 11 February 2020Publishes 19 February 2020

• Roof coatings• Water recirculation systems• Retrofitting non-standard lighting grids• Smart thermostats

APRIL Ad material due 10 April 2020Publishes 21 April 2020

• Air leak detection• Smart fans• Onsite electrical generation• Artificial intelligence (AI) applications

JUNE Ad material due 9 June 2020Publishes 18 June 2020

• Window films• High-efficiency boilers• Connected lighting• Plug load controls

OCTOBER Ad material due 13 October 2020Publishes 22 October 2020

• Moisture barriers• High-efficiency pumps• Voltage management• Lighting controls

June 9 2020Vaughan, ON

WHERE INTERNET OF THINGS

THEORY BECOMES IOT PRACTICE

NEW!

Talk to us about Sponsorship & Speaking opportunities, exhibitor packages and more!


Doug [email protected]

The Buildings IoT Forum will explain—in plain language—the value of IoT in the spaces and places in which we work and play.

This exciting new event will attract:• Buildings owners & managers,

engineers• Information technology officers,

energy managers• Information & communications

technology designers & technicians• Security systems integrators• Electrical & mechanical contractors,

distributors and wholesalers


LET US emPOWER your Canadian marketing objectives

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As members of Annex Business Media—Canada’s largest privately-owned B2B publisher—our carefully curated audience database delivers the decision-makers you want for your products and solutions.

Anthony CapkunAssociate Publisher, [email protected] • office905-717-6421 • cell

YOUR TRUSTED INDUSTRY PARTNER 55 years & counting

Jennifer DiIorioAccount [email protected] • office647-280-5885 • cell

Content marketing Custom printing Webinars Reader surveys

We recognize and, in fact, encourage uniqueness in your marketing strategies, especially when combined with the tried-and-true tactics. Let’s have a conversation about all the things we can do together, including (but not limited to):

Custom publishing Contests List rentals Polybagging

Video production Podcasts Microsites Programmatic marketing

WE’D LOVE TODISCUSS YOURMARKETINGOBJECTIVESGOING INTO 2020AND BEYOND,AND HOW WE CANHELP FULFIL THEM

Your marketing dollars are more precious than ever, meaning you need proven solutions in your marketing toolbox!

No one has you covered in Canadian marketplace like:


ENERGY-MANAGER.CA BIOTCANADA.CA LINDUSTRIEELECTRIQUE · Media—Canada’s largest privately-owned B2B publisher—our carefully curated audience database delivers the decision-makers

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