Enerdream - Presentation 2, Prospect and Qualify

ENERDREAMPROSPECTING AND QUALIFYING

COLD PROSPECTS• Super Greens

• True Greens

• Light Greens

• Ages 18 - 34

SUPER GREENS• Almost always purchase green

products

• 12% of population

TRUE GREENS• Regularly buy green products

• 26% of population

LIGHT GREEN• Sometimes buy green products

• 50% of the population

NEVER GREEN• Never buy green products

• 12% of population

WHY THESE PROSPECTS?• Easy reach with social media, print

and public consulting

WARM PROSPECTS• Consumer solar power companies

• Nuclear power companies

SOLAR COMPANIES• Solar City

• Viridian

NUCLEAR COMPANIES• Pilgrim Nuclear Power Station

• Brayton Point Power Somerset

WHY THESE WARM LEADS• Local for easy access of information

• Easy insight of what consumers value

• Solar companies at the top of the industry

HOT PROSPECT QUALIFICATION• Anyone who’s open to explaining their

demographic to us

• Qualify existing green consumers that would be willing to try an alternate source of energy

SOURCESO'DONNELL, F. (2014). MARKETING TO THE GREEN CONSUMER - US -

MARCH 2014. RETRIEVED FROM MARKETING TO THE GREEN CONSUMER -US - MARCH 2014