8/8/2019 Endangered v3b Copy http://slidepdf.com/reader/full/endangered-v3b-copy 1/6 ENDANGERE 10 X Half-hour AFP Factual Entertainment TV Series 10 GRIPPING STORIES OF SURVIVAL ... 1 cameraman, 2 cameras, 5 lenses...and just 7 days in one of the world’s most extreme locations to shoot a two minute lm about something or somewhere highly ENDANGERED. Come on Steve! The clock’s ticking... www.vimeo.com/17231107 Planet lm-maker, Steve Edmonds, teams up with Canon cameras to tell 10 of the planet’s most endangered stories - The Amur Tiger, Black Rhino, Whales, Turtles, the tropical Rainforests of the Congo, Borneo, the Coral Triangle, the Arctic…all span the breadth of WWF’s conservation projects across the planet. All are highly endangered and yet each faces a different threat - poaching, loss of habitat, climate change... And all are in a ght for survival. ENDANGERED is a new breed of TV series that blends conservation-issues with hard-hitting action - wrapped in a photojournalistic format that’s designed to entertain and inform. Each week Steve will set about making a 2 minute lm about one WWF highly “endangered” project exclusively using Canon DSLR equipment. As the TV show follows Steve on his photojournalistic quest we learn all about that project – why it’s important, why we should care – the issues, the facts…and we’ll meet the great characters on the project team who are passionate about ensuring the place or the species survives. The featured projects will be chosen by Canon and WWF website users who will vote for the lm they want Steve to make from a menu of endangered projects. The most vot ed-for project becomes Steve’s lm assignment for the week. He has just one day to research and gather the specic equipment he’s going to need…and then he hits the road. The resulting half- hour TV show is the story of Steve’s 7-day mission to make the lm. It will blend Adventure with Travel, Photojournalism with Film- making as he draws on his most powerful story-telling skills, as well as the WWF/ Canon photo library. The show culminates in the nished 2-minute lm as we nally get to see the results of his work – a gripping cinematic story told through video, stills and audio...courtesy of Canon. ENDANGERED is an AFP (Advertiser funded Programming) concept that builds upon Canon’s existing relationship with WWF. It has been designed to showcase Canon technology at its most cutting edge…shooting stills and HD video on Canon DSLR cameras in the most rugged of terrains - telling the most poignant of stories. And it has been designed to meet broadcaster’s current needs; it will be delivered...funded, made to a broadcast HD specication, for Global distribution and with a built-in multi- platform component that allows audience interaction via social networking sites. All of which make it highly desirable. ENDANGERED promises to be a compelling TV series, stunningly shot and in tune with public concern about disappearing species and habitat. It will place Canon at the heart of the ght to save the planet for future generations.
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ENDANGERE10 X Half-hour AFP Factual Entertainment TV Series
10 GRIPPING STORIES OF SURVIVAL ...1 cameraman, 2 cameras, 5 lenses...and just 7 days in one of the world’s most extreme locations to shoot a
two minute lm about something or somewhere highly ENDANGERED. Come on Steve! The clock’s ticking...
www.vimeo.com/17231107
Planet lm-maker, Steve Edmonds,teams up with Canon cameras to tell 10 of the planet’smost endangered stories - The Amur Tiger, Black Rhino,Whales, Turtles, the tropical Rainforests of the Congo,Borneo, the Coral Triangle, the Arctic…all span thebreadth of WWF’s conservation projects across theplanet. All are highly endangered and yet each faces adifferent threat - poaching, loss of habitat, climatechange... And all are in a ght for survival.ENDANGERED is a new breed of TV series that blendsconservation-issues with hard-hitting action - wrapped in aphotojournalistic format that’s designed to entertain and inform.
Each week Steve will set about making a 2 minute lm about oneWWF highly “endangered” project exclusively using Canon DSLRequipment. As the TV show follows Steve on his photojournalisticquest we learn all about that project – why it’s important, why weshould care – the issues, the facts…and we’ll meet the greatcharacters on the project team who are passionate about ensuringthe place or the species survives.
The featured projects will be chosen by Canon and WWF websiteusers who will vote for the lm they want Steve to make from amenu of endangered projects. The most voted-for projectbecomes Steve’s lm assignment for the week.
He has just one day to research and gather the specic equipmenthe’s going to need…and then he hits the road. The resulting half-hour TV show is the story of Steve’s 7-day mission to make the
lm. It will blend Adventurewith Travel,Photojournalism with Film-making as he draws on hismost powerful story-tellingskills, as well as the WWF/ Canon photo library. Theshow culminates in thenished 2-minute lm aswe nally get to see theresults of his work – agripping cinematic storytold through video, stillsand audio...courtesy ofCanon.
ENDANGERED is an AFP (Advertiser funded Programming)concept that builds upon Canon’s existing relationship with WWF.It has been designed to showcase Canon technology at its mostcutting edge…shooting stills and HD video on Canon DSLRcameras in the most rugged of terrains - telling the most poignantof stories. And it has been designed to meet broadcaster’s currentneeds; it will be delivered...funded, made to a broadcast HDspecication, for Global distribution and with a built-in multi-platform component that allows audience interaction via socialnetworking sites. All of which make it highly desirable.
ENDANGERED promises to be a compelling TV series, stunninglyshot and in tune with public concern about disappearing speciesand habitat. It will place Canon at the heart of the ght to save theplanet for future generations.
FORMATBroadcasters are actively looking forentertainment style formats to houseeco programming. Viewers do notwant to be “preached to”…and so“green content” must sit comfortablyalongside other content genres andbe desirable to audiences.ENDANGERED has been designedspecically to address these needs.These are the format ingredients:
Presenter-led ...The use of a presenter serves a numberof purposes. It gives the series characterand personality – a sense of identity…anda like-able personal take on situationsand issues that the audience willempathise with.
• Editorial Integrity. Steve is not aWWF employee – he is anindependent photojournalist. And sofor both broadcaster and audiencealike, Steve’s participation is aguarantee of editorial integrity.
• Audience Interface. Also, becauseSteve is not an “expert”, but insteada journalist, he will act as the perfectinterface between the audience andthe WWF project – asking the veryquestions that the audience wantanswers to and making sure that theinformation is clear and easy tounderstand.
• Personal online interaction. Socialnetworking is all about real people,personal opinions and personalinteraction. For the online
component of this project to besuccessful having Steve accessibleonline to answer questions, blog,Twitter is absolutely essential.
Mission styling ...Having a weekly “mission” creates theinfrastructure of an entertainment format
that will carry each show and can beused to hang information and issues on.Part of Steve’s endeavour to make a lmabout a project will be to research thatproject and ascertain the issues that arekey to it. This will be done by using theWWF website, other online resourcesplus of course talking to the team on theground. And so the format is tailor-madeto communicating all aspects of theproject and the issues involved - as anintegral part of the photojournalisticformat itself.
Suspense ...The “mission” styling also creates asense of suspense…”can he do it or can’the?” and will offer a simple hook to keepviewers watching to the end inanticipation of the pay-off.
Pay-off ... Again the format is designed to provide ashow climax in the nished 2-minute lm– providing a cinematic end to theadventure as well as seeing how theshots and sequences gathered over thecourse of the mission have been used inthe nal lm.
Adventure...Because the WWF projects are located insome of the world’s most extremeenvironments, so entering these
environments will in itself add a sense ofadventure and jeopardy to each show.This will extend to a sense of personal
jeopardy for Steve who will have toaccept risk as a necessary part of his job.The threat may come from the animal orlocation that he is lming – or it maycome from other creatures with whom hehas to share space – such as venomouscreatures like snakes and scorpions. Howwill he cope?
Photographic factor...There will also be a strong format elementthat will appeal to photo fans – boththose that appreciate photos as well asthose that like to take photos. This willsimply broaden the appeal base of theseries. It also creates a perfect brand tfor Canon.
Multi-Media...The term multi-media, because it wascoined such a long time ago, todayseems old fashioned…and yet it is only
just coming into its own with theconvergence of video and photo thanksto the latest DSLR tools from Canon. Aspublishing moves online so multi-media isnow a burgeoning format…combiningvideo, stills and audio - and its merits willbe expounded in this ENDANGERED
series.
All in all this photojournalism format lendsitself perfectly to both Canon Camerasand to tackling the key issues ofconservation - in a visually entertainingway that is sure to appeal to all.
contentThe exact content of this series has yet to be agreed with WWF (and Canon)although we are expecting only those WWF projects that have strong appeal,
visual integrity and great “human” credentials to make the short-list. Theseprojects might include:
Species ...
Tigers, Giant Panda, Rhinoceros, Polar Bear, Whales and Dolphins,Elephants, Marine Turtles and Great Apes.
Places... Amazon, Arctic, Borneo & Sumatra, Coastal East Africa, Congo Basin, CoralTriangle, Eastern Himalayas, Galapagos, Namibia, Great Northern Planes.
The sheer span and breadth of these projects makes this series truly global inits focus and appeal.
Within this shortlist we would look for project stories about both endangered
species and places that translate well as a narrative and are achievable for usto lm in a 7 day period. They must also be innovative, inspirational and
hopefully be realising a degree of success. Although we need to understand
the gravity of certain conservation projects it is important that, wherepossible, we offer hope…as without hope we will simply give up.
WWF PROJECTS
Species and PlacesProtecting the world'sspecies and their habitatslies at the heart of WWF's
mission to conserve theearth's biodiversity.
As charismatic icons,species also provideunique opportunities forpromoting andcommunicating critically