"End User Tips & Tricks" Donna Nocero, Event Manager, Presentlearning.com

2011 User Conference | Norwalk, Connecticut

Customer Spotlight:PRESENTLearning.com

Donna Nocero, Event Manager

2011 User Conference | Norwalk, Connecticut

I manage events for an Online Lecture company calledPRESENTeLearning. PRESENT has 5 nationwide conferences ayear for healthcare professionals. The conferences we have onlineusing the eTouches System are:

1. Desertfoot.org

2. SuperbonesWest.com

3. SuperbonesEast.com

4. ResEdSummit.com (waitlist)

2011 User Conference | Norwalk, Connecticut

End User Tips & Tricks

Using theeTouches Event Planning System

By Donna Nocero, Event Planner

PRESENT eLearning Systems

2011 User Conference | Norwalk, Connecticut

Separate Registration Paths

In addition to your event registration path, you may have sub events or itemsthat require a separate registration path, such as:

• Competition/Contest that requires the attendee to submit documentsand apply to enter the competition.

• I initially included the competition registration during the standard registration process, butmost attendees didn’t have the info required at the time of registration. Therefore, you can make acategory in etouches (under eReg). This gives you a SEPARATE LINK to send to people, after theyregister, so they can complete the application whenever they want. Note: They can MODIFY theirinitial registration and do the same thing, but we wanted it quick and easy for our attendees.

• By having a separate registration path for the competition you can also make:

• Customized header and footer

• Customized emails (confirming, modifying, etc.)

• Easier to Promote the competition – if they already registered you now have to modify your registration, etc.

A sample registration screen is on the next slide

2011 User Conference | Norwalk, Connecticut

2011 User Conference | Norwalk, Connecticut

A Quick Easy Way to Make a Webpage

• Select custom HTML

• Create a table, based on the text you want to enter. ie: if you are listingcommittee members and have 2 columns: 1 for images and 1 fordescriptions, make it a 2 column table and then the number of rows youneed (# of committee members). i.e., For 2 committee members youwould need 2 rows 2 columns = 4 boxes are selected as shown:

Making a table is a nice easy way of keeping your text lined up and neat in acertain area. It could also be one row and one column (one box) …andyou just enter or paste all your text into that box and center the table

So how do you make a table?

2011 User Conference | Norwalk, Connecticut

Making a table in the HTML EditorTIP: if you want to make the table (text) centered, click on the CENTERicon - first then click on the table icon to make the table

I selected 2 rows by 2 columns for this table

Just cut and pastethe text into theboxes (by clickinginside the box youare selecting andyou can:• paste the text• type the text or• insert an image

Optimize Your Site

2011 User Conference | Norwalk, Connecticut

The Basics of SEO(Search Engine Optimization)

• Choose your keywords

• Make titles using H1, H2 (html code for titles)

• Name all your images using your keywords

• Always use alt tags

• Make as many pages as you can that use keywords andare relevant to your event.

2011 User Conference | Norwalk, Connecticut

Keywords

• This is easier than you think. Pretend you know nothing and go to a browser searchbar and type in what you would type to find your event. Do as many possibilities youcan think of. Then go to a word tracker like Google has:

https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

• Type in your words and see how many times people search for them and you will seewhat are the most used words/phrases that are searched on average in a day ormonth. You may learn that certain words/phrases are more popular than you think.

• If your event is local also add in geographic words tailored to your location

• Once you have determined your best keywords, make a list and save it. Use it whencreating your website, articles, blogs, postings. Also incorporate your keywords intoyour meta tags.

• Don’t say WE, OUR company, IT, or even your company name (if it’s not a keyword)Say – Our Podiatric conference, The Present Podiatric conference, this MedicalConference. Don’t over do it, be sure it reads nicely, but use keywords whenever itworks.

2011 User Conference | Norwalk, Connecticut

Make itEasy for your Attendee

Pretend you never attended your event or even heard aboutit for that matter.

1. What would you want to find on your site to convincesomeone to attend and

2. What would an attendee need to make attending veryEASY

These are 2 very important items…..

2011 User Conference | Norwalk, Connecticut

Pages to add to your site• List your committee members – images and description

(usually good keywords in these also)

• Add a page on your event site showing your businessservices/products with outbound links to your othersite(s).

• Make a page for your sponsor to show off as a bonus forbeing a Special Sponsor

• If there is time for sightseeing add a page about thelocation listing places to go, restaurants, etc.

• Make your exhibitor page easy for them to get all theforms they need to exhibit. I sometimes even rewritethe forms (some are so sloppy)

2011 User Conference | Norwalk, Connecticut

Info, INfo, INFo, INFO• Hotel info – as much as possible so they don’t have to go to the hotel site – including:

Check in check out,In room amenities,Taxes and fees,Cancellation policy

• Travel info – how do you get to the hotel, and conference location

Trains, buses, taxis, shuttles list all of them and let them chose. Contact each one and get theirlinks to order online and see if they offer group discounts for your attendeesImage of a map showing hotel and conference location or airport and conference location

• Offer tips - such as :

• The taxi should NOT cost more than $20.00 be sure to let the driver know this so he doesn’tover charge you.The shuttle is $10.00 and takes 1 hour and a Taxi is $20.00 and takes 15 minutes.Bring sunscreen – wear comfortable shoes, the best time to go on this tour is after 3pm, etc.Spiritair.com has specials to Orlando check out their websiteThe Steak House has great food, but make your reservations 2 days ahead of time.

• The more tips the happier your attendee is.

2011 User Conference | Norwalk, Connecticut

Bottom Line• The more you have to offer on your site…

• the happier everyone is

• The less they have to go searching elsewhere

• The more optimized your site is

• The easier it is to attend your event

makes it so easy!!!