Enabling New RFID Communication Opportunities with EPC Network Services Tony Rutkowski Vice President VeriSign Communication Services tel: +1 703.948.4305 mailto:[email protected]RFID and Telecommunication Services Sophia Antipolis, France 25 May 2004 DATA BASE forum
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Enabling New RFID Communication Opportunities with EPC Network Services
DATA BASE forum. RFID and Telecommunication Services Sophia Antipolis, France 25 May 2004. Enabling New RFID Communication Opportunities with EPC Network Services. Tony Rutkowski Vice President VeriSign Communication Services tel: +1 703.948.4305 mailto:[email protected]. Outline. - PowerPoint PPT Presentation
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Enabling New RFID Communication Opportunitieswith EPC Network Services
What is the EPC Network?• Infrastructure that leverages the Internet for management and application of RFID
product data
• Will drive new generation of supply chain management applications enabled through sharing of serialized, item-level product information
The EPC Network is how trading partners will utilize RFID-driven product data to Find, Connect and Transact Securely in the evolving supply chain
So what?• Delivers full supply chain visibility enabling “Track & Trace” of products
• Improves effectiveness and efficiency of supply chain
• New applications such as:+ Product Recall+ Counterfeit Reduction+ Diversion+ Reconciliation of Shipping & Receiving
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EPC Network Services - central to bridging technology and applications
EPC Services Value Chain
HardwareMiddleware/ Device Mgmt
EPC NetworkServices
Data& Information Management
Strategy/Consulting
BusinessApplications
EnterpriseApplication
Integration
• Business Process Integration
• Solution Framework
• Network Setup and Physics
• Tags
• Readers
• Label Printers
• Event Monitoring
• Data filtering
• Device Health
• Policy Management
• Directory Services
• Discovery Services
• Authorization/ Authentication Framework
• ProductCatalog and Attribute Management
• Data Synchronization
• ETL Services
• Legacy Application Integration
• Supply Chain Execution
• ERP
• Warehouse Management
• Store Management
• Distribution Management
System Integration and Solution Delivery
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Internet - EPC network parallels
DNSAuthoritative system that routes requests for Web sites and email
ONSAuthoritative record of manufacturers that
routes requests for product information
Web SitesResource that contains information
on a particular topic
EPC Information ServicesResource for specific information about a
product, e.g. date of expiration
Search EnginesA tool for finding Web sites
on the network
EPC Discovery ServicesA tool for finding EPC Information Services
on the network
Internet EPC Network
Security ServicesProvide trusted access control and
information sharing
EPC Trust ServicesProvide security and access control
for EPC product data
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VeriSign Selected to Operate Root Directory for Electronic Product Code (EPC) Network
Highly Scalable, Secure and Global Network Directory Service will enhance the application of RFID in the Supply Chain
MOUNTAIN VIEW, CA, January 12, 2004 -- VeriSign, Inc. (Nasdaq: VRSN), the leading provider of critical infrastructure services for the Internet and telecommunications networks, announced today it has been selected by EPCglobal to operate the authoritative directory for the EPC Network. The EPC Network is a system that leverages the existing Internet infrastructure to create a low-cost, standards-based set of services for trading partners to use RFID to discover and share product information throughout the supply chain.
Electronic Product Codes (EPC) are unique numbers that can be assigned to identify individual items in the supply chain. These numbers are embedded in tiny Radio Frequency Identification (RFID) tags, which transmit the EPC to nearby antennas without requiring traditional line-of-sight scanning, making it easier to track products as they move through the supply chain. Through use of the EPC network, businesses can become more efficient and productive in logistics, inventory management and product placement.
Support for Transformational Infrastructure
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Ultra robust infrastructureONS built atop robust, proven infrastructure
Enables Internet Users to reach Web sites and send e-mail . . . 12 billion times a day
Global constellation of 13 data centers—fast, redundant secure and scalable up to 100 Billion queries per day
Protocol flexibility to handle multiple applications
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Critical EPC Network Service Offerings
Authoritative listing of manufacturers participating in EPC Network.
Managed service for Local ONS, the authoritative listing of products for a given manufacturer.
Hosted data repository that contains serialized product information for individual trading partners.
Provides “track and trace” services that enable discovery of multiple EPC Information Services across the supply chain that have serialized product information.
Provides authentication and authorization services for trading partner networks.
Suite of trusted 3rd party directory services that enables secure, real-time discovery and sharing of product data
Root ONS
Managed ONS
EPC Information Services (EPC-IS)
EPC Discovery Service
EPC Trust Services
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Introduction to the EPC Network
EPC Network
RetailerManufacturer
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1. EPC lifecycle begins when a Manufacturer tags the product
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1. EPC lifecycle begins when a Manufacturer tags the product
EPC Network
Introduction to the EPC Network
ManufacturerRetailer comonsepc4740018559EPC
comverisignvndsdsDomain Name
Top level2nd level3rd level4th level Syntax
Manufacturer ID identifies supplier as Gillette
Object (product) Class identifies as Mach 3 razor (12 pk)