Enabling Limitless Connectivity, Opportunity and Growth with Interconnection Fabrics

Enabling Limitless Connectivity, Opportunity and Growth with

Interconnection Fabrics!!!

Sagi Brody, CTO!

@WebairSagi!

[email protected]

mailto:[email protected]

THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM

Points of Discussion

• What are Interconnection Fabrics?!

• Why are they cool?!

• What functionality & features do I get over what exists today?!

• What can I use them for?!

• How do they help me optimize my business?!

• How can I extend this functionality into my own environment and to customers?!

• How do they help me make me money?!

• Whats next?!

!


Who & What are Interconnection Fabrics?

“ Elastic, SDN based, ubiquitous Ethernet fabric”“Interconnection Platform”!

“software enabled interconnection platform”

Open Cloud Exchange!“ one-to-many Ethernet connection to the cloud”

Cloud Exchange!“advanced interconnection solution”


What does that actually mean?

• One physical connection from your network to the fabric!

• Ability to segment multiple “Virtual Cross Connects” (VXCs) to other

networks/participants!

• Ability to provision VXCs instantly via portals or APIs!

• Connectivity to large big name clouds and other networks!

• Metro Use-case!

• Longhaul transport services!

• No Long term commitments!

• QoS & SLA


Interconnection Fabric - Connect to Public Clouds before

Maintaining 4:!

• Physical ports on devices!

• Paid cross connects!

• Organized connections with 3rd parties!

• Ports to monitor and manage at fixed speeds!

• MetroEthernet fees to get to other PoPs


Interconnection Fabric - Connect to Public Clouds

3 less:!

• Physical ports wasted!

• Paid cross connects!

• Organized connections with 3rd parties!

• Ports to monitor and manage at fixed speeds!

• No MetroEthernet fees


Interconnection Fabric - Metro Cross Connects

!• One “Market” can span a very large geographical

area!

• See the entire region as 1 large meet-me-room!

• No need to build into multiple buildings!

• Free VXCs within the metro region


Interconnection Fabric - Long Haul - Before


Interconnection Fabric - Long Haul - After

!• One “Market” can span a very large geographical

area!

• See the entire region as 1 large meet-me-room!

• No need to build into multiple buildings!

• Free VXCs within the metro region

!• Inexpensive Intra-Market Pricing!

• Per VXC segmentation!

• Don’t have to deploy gear, space, power!

• No Monthly Term


Interconnection Fabric - Long Haul — Simple!

!• Why use a traditional/simple transport provider

when a fabric can provide the same service yet so

much more long term value?


How do I do all that??

Example….


Physical Cross Connects - “Just say No” ?

Multiply this by 10x, 50x, 100x?


Physical Cross Connects - “Just say No” ?

Pros !

• Physically diverse and dedicated!

• No lit equipment between you and 3rd party!

• More secure (really)!

Cons!

• Resources to setup (Deploying techs, Remote hands, optics, cables)!

• Time to setup (Waiting for days, NRCs, expedite fee)!

• Consumes physical port on your and 3rd party devices (routers/switches/panels) regardless

of importance of use-case!

• High density port consumption leads to more devices, leads to more racks/power/space!

• Very Expensive - Monthly MRCs, NRCs!

• Requires turn ups, testing!

• Troubleshooting….!

• Long term commitment (for transport)


The “SDN” Alternative

• Natural progression…. Moving “up the stack” with virtualization !

• Lots of SDN hype…. This is SDN realized in the public market!

• The Meet-Me-Room itself is virtualized (Think 111 8th Ave, 1 Wilshire virtualized)!

• Abstraction layer similar to cloud compute!

• Decouple the Colo provider and the interconnection provider…. Better neutrality.. !

• Should you really use a fabric provided via the colo provider though? !

• Ability to easily move!

!• But….Will it work?!

• PacketExchange tried something similar in the past, technology wasn't ready (Global

L2 Domain)!

• Newer hardware can provide proper scale, segmentation, QoS, SLAs (if built properly)!

• Compute virtualization is now commoditized, nobody is arguing over it anymore.. Same

will happen here.!

• Start small, just like you did with virtualization….


Interconnection Fabrics

Pros !

• 1 Physical Xconnect to rule them all!

• Don’t waste ports on your devices!

• Cost of VXCs much less than physical cross connects. In some cases they’re free!

• Provisioned Immediately!

• No long term commitments!

• Size VXCs as needed (10Mbps, 5Gbps, 10Gbps…)!

• Analytics, Flow data, “Big Data”!

Cons!

• Middle man between you and 3rd party!

• Security?!

• Multi-tenant platform!

• Multiple providers/networks on same platform!

• Plus all other general cons associated to Public Cloud :)


Start Small… Start Hybrid…


Deploy Less Infrastructure at PoPs

Traditional:!

• Rack at PoPs!

• Pay for Rack(s), Power, Xconnects, OOB…!

• Manage/Maintain Equipment at the PoP!

• Manage individual Xconnects physically!

• OOB..


Deploy Less Infrastructure at PoPs

Alternative!

• Connect transport directly to network fabrics!

• VXCs cost much less than physical cross connects!

• No gear to maintain, no rack or power fees..!

• But begs the same question as ‘remote peering’


Great…. What can a CSP/MSP/Host do with it?


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Founded: 1996!Headquarters: New York, NY!Services Offered: Public, Private & Hybrid Cloud, Dedicated Servers, Colocation, CDN, Security, DRaaS, Full Stack Ownership!!Customers: Enterprise, Healthcare, eCommerce, SaaS, SMB, IT, Arts!!The Webair Value: !➢ Over 18 years providing customers with best-in-class Managed Hosting solutions !➢ High-touch Support!➢ Full ownership of our customer’s infrastructure stack so they can focus on their core business.


Full Stack Ownership


Application Hosting - Platforms

In order to provide great application

hosting we built:!

• Cloud Compute Infrastructure!

• Cloud Storage (NAS, SAN, Object)!

• Load Balancing!

• Firewalls!

• DDoS Monitoring & Mitigation!

• Backups!

• Disaster Recovery!

• Connectivity Options

All Platforms had to be:!

• Scalable!

• Highly Available!

• Multi-Tenant with proper segmentation!

• Billable based on usage!

• Support automated deployments!

• HIPAA compliant!

• Available internally


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Application Hosting - Platforms• Cloud Compute Infrastructure!

• Cloud Storage (NAS, SAN, Object)!

• Load Balancing!

• Firewalls!

• DDoS Monitoring & Mitigation!

• Backups!

• Disaster Recovery!

• Connectivity Options

AS-a-Service

• Public Cloud!

• Private Cloud!

• Cloud Storage!

• Load-Balancing-as-a-Service!

• Firewall-as-a-Service!

• Backups-as-a-Service!

• Disaster Recovery-as-a-service!

• Elastic Connectivity models

Why are these platforms good?!

• Already running thousands of customers in a multi-tenant environment !

• Stress tested!

• Already segmented!

• Multi-Use cases - Different industries, applications, workloads!


Managed Infrastructure Fabric

• Unrelated to Public network!

• Customer segmentation !

• Flexible & Scalable


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Internal Managed Infrastructure Fabric…Extended


Colocation Use Case

• Colo is no longer about simple space and power!

• Ecosystem of managed services is much more important!

• “Security Blanket” of services!

• Ability to mix and match infrastructures “behind the firewall”!

• Virtualize specific layers of infrastructure!

• Many Colo’s trying to “bolt” this on, easier for MSP to do it


Internal Managed Infrastructure Fabric…Extended


Interconnection Fabrics - Use case for Hosts/CSPs/MSPs

Provide direct & simple connectivity between your customers infrastructure (colo, cloud,

bare metal) and their VPCs in big name clouds.!

• ~70% less expensive data transfer In/Out fees opposed to Internet based!

• No double BW billing (you + 3rd party cloud)!

• Direct, Secure, QoS!

• Clean - no VPNs..



Xconnects on behalf of customers!

• Barrier to entry much lower (VXCs make sense at much low BW #s where physical may not)!

• Your customers have no clue about physical Xconnect fees and don’t want to pay them (Its not just

about $/Mbps!)!

• Stay competitive - Your competitors may pay less for Xconnects and transport!

• The # of carriers available within your ecosystem/facilities are now much greater!

• Look at customer Netflow data, offer direct VXCs to networks important to them (ie VOIP & MPLs)



• Transport:!

• Don’t pay for large transport links w/ long term commitment!

• Buy VXCs per customer, specifically sized to customer’s needs and priced accordingly!

• Let the fabric deal with customer segmentation!

• Removes risks associated with transport for specific customer use-cases!

• Your existing transport provides no more value than 1 simple connection…



“Ask not what an Interconnection Fabric can do for you, ask what you can do for the fabric”



• Low Latency!

• Secure!

• No data transfer costs!

• No VPNs


Taking it further

Driving Value from connectivity!

• Not just a COG!

• “Future Proof” a business and be responsive to their needs !

• “Cloud” should not break the mold of an organization’s network security design!

• Customized deployments


THANK YOUSagi Brody, CTO!@[email protected]

mailto:[email protected]?subject=

Enabling Limitless Connectivity, Opportunity and Growth with Interconnection Fabrics

Technology