Enabling Data Infrastructure Return on Innovation – The Other ROI

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Enabling Data Infrastructure Return On Innovation – The Other ROI

Greg SchulzServer and StorageIO www.storageio.com

@StorageIO

License to use Granted to SNIA/DSI by StorageIO2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO

2License to use Granted to SNIA/DSI by StorageIO2014 Data Storage Innovation Conference. © Copyright 2014 StorageIO All Rights Reserved www.storageio.com @StorageIO

www.storageio.com/DSI2014Where to get this presentation

The full presentation for this session(and others) is available for free (noregistration required) on theStorageIO downloads page here:http://storageio.com/downloads.html

Or via here: http://storageio.com/DSI2014


Before we get started…Disclaimers and copyright information

Any product specification, benchmark, comparison or related metrics andinformation they may be already out of date by time you read or view them.Material presented in this document is as is at the time of its publicationusing publically available material. All trademarks are the property of theirrespective companies and owners. The Server and StorageIO (StorageIO)Group makes no expressed or implied warranties in this document relatingto the use or operation of the products and techniques described herein.StorageIO in no event shall be liable for any indirect, inconsequential,special, incidental or other damages arising out of or associated with anyaspect of this document, its use, reliance upon the information,recommendations, or inadvertent errors contained herein. Information,opinions and recommendations made by StorageIO are based upon publicinformation believed to be accurate, reliable, and subject to change.

Licensed to SNIA/DSI by StorageIO, All rights reserved.Reproduction of this publication in any form without prior written permission is prohibited.


Has been IT CustomerApplication systems development

Systems programming/managementPerformance and Capacity Planning

Data Protection/Backup/BC/DRElectric Power, Financial, Transportation

Has been VendorStorage, Network, SSD, Disk & TapeBackup/BC/DR, RAID, ReplicationNAS, SAN, LAN, MAN and WANHardware, Software & Services

Sales Engineering, Tech Marketing

Industry Analyst/AdvisorCloud, virtualization/VDI, servers,

HW, SW, servers, software defined, services, archive, backup/BC/DR,

performance/capacity planningFour time VMware vExpert

StorageIO.com

Author and Consultant

Syndicated columnist & bloggerStorageIOblog.com & StorageIO.TV

Who is Greg Schulz, contact and other informationIntroduction

Twitter @storageio | Facebook.com/storageio | Storageioblog.com | storageio.com/newsletter

Five Time


Industry Trends PerspectivesData Centers are Information Factories

There is no such thing as an information recessiono We have an addition to information (it needs to be accessible)o There are various threat risks, challenges, obstacles and opportunitieso People and data are living longer, plus getting largero More data to move, process, protect, preserve and serve longero There are economic realities (budgets and other constraints)o These require smart investments and innovation

Trends

Growth

Data Growth Information Addiction Resiliency = Accessible + Durable


Resources Protected and Accessible = Availability, Durability and RAS

Resilient & Tiered

On-demand, FlexibleRapid provisionmentDemand optimized

Various Consumption Modes

People have a dependences on information“Big” Information Addiction


Industry Trend: Various GAPsFind, Identify and Address Gap's = Opportunities

Various Gaps exists within and around Information Technology (IT)o Industry adoption/deployment vs. Customer deployment/adoption

o Focus on technology tools vs. comprehending what to use when

o Legacy vs. new greenfield, transformation vs. rip and replace

o Public Clouds vs Private Cloud and Legacy Paradigms

o Green environmental focus, missed productivity opportunities

o Vendors need to disrupt in order to sell new technology, however…

o Customers need to minimize business disruption while using new enabling tools

o Using new technologies in old ways vs. using new and old tools in new ways

http://storageioblog.com/green-it-green-gap-tiered-energy-and-green-myths/


MSP, Colo, Cloud

Various Focus Areas Innovation OpportunitiesVarious IT “Infrastructures”

OS ImageFiles

Files

OtherFiles

EnterpriseGovernment

Large institution

SME, SMBROBO

ConsumerPersonal

Data Center ResourcesPeople, Processes

Best Practices, SoftwareHardware (Servers, Storage, Networks)

Services

SLOs

Habitats For Technologies

Cloud & LegacyE.g. Facilities

Information Infrastructures

Habitats for TechnologyYour Facilities

Information Services

Habitats for TechnologyCloud / MSP / Colo

Habitats for TechnologySomebody’s Site

What ConsumersUsers Access

Business ApplicationsDatabases / Repositories

BYOD, IoT/IoXMix of New and Legacy

Mix of In-HouseBuild vs. Buy vs. Subscribe

People Refer To Things “Below” Them or “Focus Area” as Infrastructure

Data Infrastructures Data InfrastructuresServers, Storage, I/O Networks Cloud, Virtual, Physical

Hardware, Software Best Practices


Convergence: Data InfrastructuresSpanning Servers, Storage I/O Networking

Data Infrastructures consists of hard and soft productso Software (or people) defined across cloud, virtual and legacy hardwareo Hard products (Hardware, Software, Services) transformed into Soft Productso Soft produced defined by process, procedures, techniques, people to enable capabilityo Think of a capability, solution or service (e.g. soft product) as Valuewareo Your innovation is how you transform Hard products (technology) into Valuware

http://storageioblog.com/hardware-software-what-about-valueware/


“Hybrid” “bridge” between different “worlds”Information Services Models

ConsumerSOHO / ROBO

SMB/SMEEnterprise

GovernmentLarge institution

Various ApplicationsServices or Functions

Different CostsSaaS/AaaS

PaaSIaaS, ITaaS

Hybrid Home Run

Bridge “Environments”PrivateCloud

Legacy

Public Cloud


Memory and SSD evolution

DRAM Nand/flash PCM MramAnd others

Timeline

Phase out/declinePlateau Productivity

Customer DeployBroad AwarenessIndustry Adoption

General AwarenessVendors Adopt/Qualify

Initial AwarenessR&D

SLC MLC

Emerging

http://storageioblog.com/ssd-flash-and-dram-dejavu-or-something-new/

Industry Adoption vs. DeploymentSSD as an example: Different temporal timelines


From “adoption” check box status

Amount or percent of customers who have some flashHow much flash or SSD used

To “deployment” coverage “adoption”

To “extensibility” supporting “deployment” & expanded “adoption”Snapshots, replication, block and file, thin/thick provisionCompression, Dedupe, Tiering and Application integration

More customers adding some amount of flash

More flashadded toenvironment

Storage market capacity growthNew customers

Morestorage

Industry Adoption vs. DeploymentSSD Question not if, rather when, where, with what


Enabling Converged ThinkingPeople Are A Barrier To Convergence!

http://en.sommer-sommer.com/braintest/

Focus Details

LinguisticsLogic

OrganizedProcess

RationalityRules

Strategy

FocusVisualChaosArtisticIntuitionFantasyCuriosity

PragmaticConceptual

InnovationConvergence

Thinking“Your Brain”

Process &Store

If you have experienced something, you may have DejaVuIf you have not seen something it might be revolutionary

Focus on the New - Leverage the Present and PastLeveraging the Known - Overcoming Fear Unknown Doubt


Creating and Showing ValueUse New and Old Things in New Ways

InnovationConvergence

Using“Brain”Power

Financial Return on Investment (Quantitative) • ROI = (Gain from investment - Cost) / Cost• Gain = Economic valueReturn on Innovation (Qualitative)• ROI = (Gain from innovation - Cost) / Cost• Gain = Some benefit that brings value, success, subjectiveNeed balance of qualitative and quantitative• Show value in applicable context (metrics that matter)• Performance vs. productivity vs. busy/utilization• Spend to remove cost vs. cut cost with no ROIKeep in mind Garbage in, Garbage out• Good information put into good models = good results• Bad information put into good models = bad results• Good information put into bad models = bad results

http://storageioblog.com/garbage-data-in-garbage-information-out-big-data-or-big-garbage/


Find and fix problems at source enables more effective growthIndustry trend: Fix problems at the source

• Expanding data footprint• Gets worse over time• Results in costly BC/DR• Problem is at the source• Solution is at the source


The information factory (Data Center and Data Infrastructure) needs to evolveEverything in the data center is not the same, why are you doing the same?Transform your capabilities into a service and business minded entityBe perceived as a business enabling asset vs. overhead cost centerKnow your costs and service values, communicate those to your customers Leverage People Defined Software, Hardware, Valueware, Cloud and VirtualWhen asked what's the best, answer what’s the problem or opportunityRemove barriers to change, or change the barriers to evolveThe Hybrid Home Run (Clouds, Storage, Servers, Data Protection, Security)Time to think, or rethink, leverage lessons learned from othersOld school, new school becomes old school as we move to the future school…

Time To Innovate vs. ImitateOld School + New School = Future School

http://storageioblog.com/school-school-current-future-school-2/


Application Focused Metrics• TPC/Database, Exchange, HDFS/Hadoop related• Plus scripts using other tools (vdbench, Pcmark, etc)• Running local, physical, virtual and cloud• Block, File, Object / Application, HDD, SSHD, SSD

Walking The Talk: How Do I Innovate?Metrics That Matter: Applications, Cloud, Virtual

http://storageioblog.com/side-context-iops/


Physical & Virtual ServersLocal Storage

Dedicated & SharedDAS, SAN, NAS

HDD, SSD, SSHD

Off Site

Wide Area and CloudBlock, File, Object

Primary, SecondaryArchive and BC/DR

Gateways, RoutersHardware, SoftwarePlugin’s, Appliances

Services, cPOPCloud Connectshttp://dataprotectiondiaries.com and http://objectstoragecenter.com

Walking The TalkHow Do I Innovate?

DPS


• Engage (Interact)o Get out of your comfort zone (at least for a few minutes ;)o With people: Make new contacts, leverage social networkingo With technology: Learn new things/techniques (sessions, expo)

• Educate (Learn and Share)o Determine what you don’t know, then address ito Learn something new, then share it with otherso Comprehend what you learn vs. memorize factso Find a mentor, be a mentor, teacher becomes student & vice versao Real experts learn what they don’t know, share what they do know

• Entertain (Have some fun)o Use common sense, it might be DejaVu, or revolutionary for others ;)o ABC = Always Be Closing or Always Be Communicating, Conversingo Have some fun while learning, learning and innovating should be fun

Almost closing comments…Some take away thoughts and perspectives


• Industry adoption is what the industry talks about or you read about• Industry deployment is what you are doing or will be doing• Look beyond physical hardware consolidation for savings

o Evolve from avoidance to efficiency, effectiveness and productivityo The next wave of virtualization is life beyond consolidationo Focus expands to agility, flexibility and elasticity for productivity

• You can not effectively manage without timely insighto Define and apply metrics that matter for situational awarenesso Deploy cross technology domain E2E and SRA tools along with PMDB/CMDB

• If you already know about all of this:o Are you doing or implementing it and if so, what are your experiences?o Otherwise, are you ready to start taking action?

What you can do today, how to plan for the future Take away’ s


Prepare and plan for your journey• You can’t effectively manage or make decisions on what you don’t know about• Hybrid Clouds provide a “home run highway” for many environments• Not everything is the same in the data center (information factory)• Explore how you can use new and old things in new or Hybrid ways• Start your journey now with Cloud and Virtual Data Storage Networking• Get your copy of this presentation at www.storageio.com/DSI2014

Where to learn more• www.storageio.com (articles, videos & webcasts)• www.storageio.com/books.html• www.storageio.tv www.storageioblog.com and twitter @storageio• Feel free to call, IM, tweet, or email [email protected]

Closing comments…Where to learn more, next steps

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Thank You…

Greg SchulzServer and StorageIO www.storageio.com

@StorageIO

Enabling Data Infrastructure Return on Innovation – The Other ROI

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