En smak av sosiale medier 1 - Hordaland

En smak av sosiale medier

Session 1Dr. Ana Laws

[email protected]

Today’s session

1. Theory: Overview of Social Media services

2. Practice: Creating a blog, connecting it to Facebook, Twitter, and a Video / Photo sharing account

3. A brief overview of your projects and possible ways forward

What is social media?

The changing shape of the web: static vs. dynamic websites

The 1990’s

The need

To appreciate the import ante the new computer-aided communication can have, one must consider the dynamics of "critical mass," as it applies to cooperation in creative endeavor. Take any problem worthy of the name, and you find only a few people who can contribute effectively to its solution. Those people must be brought into close intellectual partnership so that their ideas can come into contact with one another. But bring these people together physically in one place to form a team, and you have trouble, for the most creative people are often not the best team players, and there are not enough top positions in a single organization to keep them all happy. Let them go their separate ways, and each creates his own empire, large or small, and devotes more time to the role of emperor than to the role of problem solver ... There has to be some way of facilitating communicantion among people without bringing them together in one place.

The Computer as a Communication Device by  J.C.R. Licklider, Robert W. Taylor, Science and Technology, April 1968. Online republish by Systems Research Center of DEC, p.29. In Gromov, Gregory R. History of Internet and WWW: The Roads and Crossroads of Internet  History. Available at http://netvalley.com/intval1.html

Found via Jill Walker’s blog, available on Slideshare at

http://www.slideshare.net/betaTrondheim/delingskulturen-og-offentlig-virksomhet

Delingskulturen og offentlig virksomhet - Petter Bae Brandtzæg

The core of Social Software

danah boyd (2007): Social software is an attitude, and one loaded with a certain amount of optimism, that is different from previous technologies because it signals changes in production processes, changes in distribution patterns, and changes in how people behave online that represent a break with the mass media model.

Features of Social Software

1. A state of permanent beta, disrupting previous software production practices that were geared towards achieving a “finished” product.

2. A bypass of the restrictions of mass media through referral and networking to profit from the growing size of the web and thus achieve a much larger capacity for distribution.

3. Context in social software starts with people, not with topics. Clashes produced by misunderstandings of cultural cues and the mixing of otherwise separate layers of our lives (social convergence).

boyd, danah (2007). The Significance of Social Software. BlogTalks Reloaded: Social Software Research & Cases (eds. Thomas N. Burg and Jan Schmidt). Norderstedt, pp. 15-30. Available at http://www.danah.org/papers/BlogTalksReloaded.pdf

Started out as personal diaries, became popular in 1999 with tools like Blogger, Pita, Greymatter, etc.

Grew into the Blogosphere

Main Features: reverse chronology, comments, links, frequent updating

Mortensen T. and J. Walker (2007). Blogging thoughts. Available at http://www.intermedia.uio.no/konferanser/skikt-02/docs/Researching_ICTs_in_context-Ch11-Mortensen-Walker.pdf

Blogs

Blogs stand between private and public, and have taken over practices such as journalism

Mortensen T. and J. Walker (2007). Blogging thoughts. Available at http://www.intermedia.uio.no/konferanser/skikt-02/docs/Researching_ICTs_in_context-Ch11-Mortensen-Walker.pdf

Blogs

A clasification of Blogs (Wikipedia)

By authorship:Personal or Corporate / Institutional

By genre:Political, fashion, educational, travel, etc.

By media type:Vlog, photoblog, linkblog

By device:moblog

And if you use your blog as the base for a book, it becomes a blook.

English Wikipedia entry on blogs. Available at http://en.wikipedia.org/wiki/Blog

Social Network Sites (SNS) are “web based services that allow their users to create public or semi-public profiles and use these to create lists of other users with whom they share a connection, with the possibility to make their networks visible to themselves and also to make these networks visible at various degrees of public access. These technologies also allow for communication between members of a network within various degrees of control and privacy” (boyd and Ellison 2008).

boyd, danah & Nicolle Ellison, 2008. Social Network Sites: Definition, History and Scholarship. Journal of Computer-Mediated Communication 13, 210–230. pp. 211.

Social Network Sites (SNS)

Ryze - an enterpreneur network.

Friendster - for people looking for a safe place to connect.

2001 2002 2003LinkedIn - professional networksMySpace - “a place for friends”

2004Facebook - “giving people the power to share”

2007Origo - Norsk blogg + nettverk, delt i soner

A timeline of SNS

SNS have become...

Places to express who we are (profiles as markers of identity)

Places to meet when going out is not safe

Pools of information about ourselves, for use by many

For the ABM sector

Social media can lead to discover what people are interested in

Visitors and users can document their experience with the institution, and enrich the post-visit period (Pierroux 2009)

These technologies work best when conversations are established

Pierroux, P. (2009). Museums and Change. The transformative role of ICTs. Museums in Dialogue: Engaging Social Media Seminar. Available at http://museumstudies.uib.no/index.php/seminars.html

Some common mistakesas pointed out by Nina Simon

Spamming people

Not taking the time to listen

Boring posts / tweets / profile updates

Repeating the same information that is on the static page

Anonymity

Not responding

Inconsistency in type of contentSimon, N. (2008). An open letter to museums on Twitter. Available at http://museumtwo.blogspot.com/2008/12/open-letter-to-museums-on-twitter.html

YouTube

An anthropological introduction to YouTube