october 2011 Orange Group Social Media
fan base Orange Group
engagement rateOrange Group
0,00 0,05 0,10 0,15 0,20
Orange Polska
MEDITEL
Orange Tunisie
Orange France
Orange fan
Orange
0 50 100 150 200 250 300 350
Orange Polska
MEDITEL
Orange Tunisie
Orange France
Orange fan
Orange105,8
214,0
224,3
229,60,03%
0,03%
0,03%
0,07%
0,15%
0,18%
286,1
323,3Others
Poland
United Kingdom
Tunisia
United states
France
25,9%
42%
7,3%6,6%
8,9%
9,5%
territoriesOrange page+ 2500
fans0,03% +5%
France
oct vs sept 2011 oct - 2011
Orangeevolution
Social Media
brandsfan base& engagement rate
WW telcosfan base& engagement rate
FR telcosfan base& engagement rate
0 100000 200000 300000 400000 500000
SFR
Orange FR
Bouygues
Sosh
B&You
Orange
0,20%
0,11%
0,59%
0,07%
0,03%
0,06%
0,07%
0,08%
0,07%
0,01%
0,52%
0,01%
0 500000 1000000 1500000 2000000
AT&TVerizon
O2 UK
Telmex
DT AG
Orange
oct - 2011 oct - 2011 oct - 2011
105 806
17 377
32 518
298 655
1 557 284
1 719 028
105 806
13 591
17 692
97 766
224 383
408 764
0 8000 16000 24000 32000 40000
Coca-Cola
Disney
Starbucks
Oreo
Redbull
Orange
0,08%
0,12%
0,02%
0,07%105 806
22 451 471
23 123 646
25 509 108
28 831 738
34 578 761
0,13%
0,02%
source : Socialbakers
total fans Orange Worldwide : 2,266,134 likers
Social Media
23 articles
7 coms
14 likes 257 tweets
1500
2000
2500
3000
13-Oct12-Oct11-Oct10-Oct9-Oct8-Oct7-Oct6-Oct5-Oct4-Oct3-Oct2-Oct1-Oct
@orangeprogression
blog live orangehttp://live.orange.com
WW telcosengagement rate
300
600
12 sept 19 sept 26 sept 3 octUK @O253,727 followers
#2 +373
FRA @Orange2,397 followers#3 +161
FRA @SFR_Groupe3,128 followers#4 +252
UK @Vodafone_Group8,587 followers#5 +140
blog&
+21%460Hubforum
visits/day
USA @ATT107,868 followers#1 74 +1
source: Google Analyticssource: twittercounter source: Klout
regular tweets retweets
@replies
54%37%
9%
1 tweet
2/3 tweets
7 tweets
4/7 tweets
81 896
49 228
31 569
469 3990 100000 200000 300000 400000 500000
@DavidAbiker
@radmilovitch
@ygourven
@AlecJRoss
@fbrahimi
live tweet#hubforum
source: tweetreach
reached 632,092 peoplethanks to 398 tweeterers
top 5 tweeterers
805tweets
72 498
95 760
204 990
372 386
428 448
Social Media glossary
Measures the interactions (likes and comments)
compared to total posts and fans
Measures influence from social networks with your the
true reach to your people
Measures how your messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
Klout TweetReach TwitterCounter
http://www.socialbakers.com http://tweetreach.com/ http://twittercounter.com/ http://klout.com/home