ronewmedia conference Bucharest, May 16 th , 2012 10 Major Trends In Corporate Social Media Management Yann Gourvennec Director, Web, Digital & Social Media http://orange.com cc, some rights reserved © 2012 – Orange – web, digital & social media http://oran.ge/10smt rends
[En] 10 major trends in corporate social media management
Aug 20, 2015
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ronewmedia conferenceBucharest, May 16th, 2012
10 Major Trends In Corporate Social Media Management
Yann Gourvennec
Director, Web, Digital & Social Media
http://orange.com
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends
![Page 2: [En] 10 major trends in corporate social media management](https://reader030.cupdf.com/reader030/viewer/2022032514/55d4f033bb61eb95438b470c/html5/thumbnails/2.jpg)
10 major trends in Corporate Social Media Management
1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions9. proliferation of platforms10.the new bubble
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends
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3 phases in a social media project
1
2
3
TRIGGER
DEVELOP
STRUCTURE
initial resultsprove efficiencyconvince and grow
industrialisespread the wordprofessionalise
evaluate relevancemeasure opportunitybuy-in
results
effort
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