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EMV Advisory Level Services
© Copyright 2014 Vantiv, LLC. All rights reserved. Vantiv, the Vantiv logo, and all other Vantiv product or service names and logos are registered trademarks or trademarks of Vantiv, LLC in the USA and other countries. ®indicates USA registration.
Agenda
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• EMV Landscape
• Product Overview
• Marketing Collateral
• Getting Started
EMV Landscape
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Ready or not, EMV is here…
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Visa and MasterCard have cautioned that if financial institutions are not ready for EMV by next October, they could face significant
financial and reputational risk. Less than 50% of card-issuing credit unions are expected to have both credit and debit cards set up
for EMV by next fall, according to some industry insiders. (11/9/14)
Sources: Credit Union Times, BankInfoSecurity, Business Week, CDNet, MasterCard Advisors
On Friday (10/17/14), President Obama signed an executive order to speed the
adoption of EMV-standard cards in the US.
The Payments Security Task Force, which includes MasterCard, CitiBank, JP Morgan Chase, Bank of America and Wells
Fargo, predicts 575 million EMV cards will be issued in the US by the end of 2015, and 47 percent of all US payment terminals
will accept the cards. (Nov 2014)
According to a MasterCard consumer attitudes study conducted in March 2014, consumers list enhanced security of chip cards as their #1 benefit
5 Source, MasterCard “Chip Card Consumer Attitudes” study, March 2014
Consumers expect their chip cards to be widely accepted
6 Source, MasterCard “Chip Card Consumer Attitudes” study, March 2014
Consumers expect Financial Institutions to educate them
7 Source, MasterCard “Chip Card Consumer Attitudes” study, March 2014
• “Even when it comes to learning how to use their card at other types of merchants, nearly half (44 percent) of consumers see their financial institution as their primary source of information, compared to only 31 percent who expect such education to come from merchants.
A welcome kit would be most helpful for consumers
8 Source, MasterCard “Chip Card Consumer Attitudes” study, March 2014
The future capabilities of chip cards are of interest to consumers
9 Source, MasterCard “Chip Card Consumer Attitudes” study, March 2014
We continue to see the trend to use the term “Chip” in cardholder-facing materials
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“Smart Chip Card, Chip Technology”
“Visa Chip”
“Chip and Pin”
“Chip Card, Chip Technology”
“Smart Chip Card”
“Chip Card” “Card with Chip”
Source: Corporate Websites, 2014
Product Overview
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EMV Advisory Level Services is a comprehensive, data driven approach that maximizes revenue & minimize costs
• Identify prime EMV prospects – Portfolio Review › High Value Cardholder & Card Types › Fraud Analysis › Vintage Activation Analysis › Cross-Border Transaction Analysis
• Engage cardholders and drive transactions and revenue
• Help cardholders understand the benefits of the chip
card
• Prepare front line staff to discuss the chip card with cardholders
Portfolio Review Dashboard
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Key Insights • 32% of the Debit cards in the
portfolio are high priority for EMV reissue
• 33% of cardholders wait 31+ days to activate; 13% never activate
• 287 card accounts make 867 foreign transactions (1.3% of base)
• 29.3% of the portfolio is transacting in high fraud states
• 25% of the cards represent 62% of sales volume
EMV Portfolio Review Dashboard Report Date: November 2014
High Value Cardholders • Average spend per card is $712 • Cards spending $1k or more
represents 25% of the cards /62% of sales volume
• Average txns per card is 16.4 • Cards transacting more than 25
represents • 25% of the cards or 61% of sales
volume
High Value Cardholders
Along with a Portfolio Review, we have additional levels of support
EMV Program Management
Full service strategy and
execution support from Vantiv Customized to your strategy,
need, and size Reissue, Activation, and
Awareness strategies Monthly reporting and analysis Complete turnkey marketing
support Internal training planning
EMV Turnkey Marketing Collateral
Self service strategy and execution to meet your timeline
Access to collection of turnkey marketing materials
Customize with your brand logo/look and feel
Marketing Collateral Samples
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EMV Print Marketing Collateral
More to Come…
Welcome Kit
In-Branch Print Kit
Self Mailer
Letters
EMV Digital Marketing Collateral
More to Come…
Digital TV Static
Digital Banners
Emails
Digital ATM Static :30 & :15 Digital Short
In-Branch Demo Terminal
Counter card signage to display with Terminal
Terminal will arrive with a FAQ and Users Guide
Getting Started
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To order Marketing Collateral, visit www.VantivMarketingDirect.com to get started
Thank you!
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