1 Client: United Negro College Fund, Inc. – Chicago Event: 2010 – 2011 UNCF HBCU Empower Me Tour (EMT) Social Media Report As previously noted, Chicago was the first 2010 – 2011 EMT site to implement live social media engagement during the event. All of the social media communications were handled via Twitter. The 3 Creeks Communications team wrote tweets from @empowermetour Twitter handle, then retweeted (RT) posts from @3CreeksComm handle. The team began tweeting Thursday, March 17, two days prior to the event. Members of the 3 Creeks team tweeted uploaded pictures and tweeted quotes from the panelists. Results 3 Creeks Team posted about 40 tweets from the @empowermetour Twitter handle promoting featured panelists, workshop titles, registration information, on-site tweets, etc. The @empowermetour handle received about 50 mentions the day of the event. This number does not include mentions made organically from @3CreeksComm and the personal accounts from team members to promote the event. Sponsor Wells Fargo (@WellsFargo) mentioned @empowermetour acknowledg ing their participation in the event in Chicago. The following EMT Chicago panelists were live and active on Twitter during the event: o Tatyana Ali, actress (@OfficialTatyana) o Erica Hubbard , actress (@ericahubbard) o Warren Ballentine, radio talk show host (@truthfighter1) o Chef DAS, celebrity chef (@chefDAS) o Benecia Williams, men’s fashion consultant (@iBenWills) o Chris Cooper, motivational speaker (@cjcoop) o Stacey McIrby, doll designer (@StaceyMcIrby) o Craig Stokes, motivational speaker (@craigstokes) o CPT Terrence N. Holmes, U.S. Army (@ESQUIRE1914) o Tiffany Davis, actress/motivational speaker (@chibadgirl) o Autumn Merritt, Chicago fashion boutique owner(@userna meautumn) o Melissa Taylor (@fahionhouseC HI)