EMS Summer 2011 July 2011. EMS has been running for 15 years and is conducted by Synovate. It is used by the majority of pan- European agencies & media.

EMS Summer 2011

July 2011

EMS has been running for 15 years and is conducted by Synovate. It is used by the majority of pan-European agencies & media owners (Economist have had it for 4 years) – covering 16 European countries

Methodology

Screener telephone interview conducted using random digit dialling

Media (TV, Print & recently Online) data & key classification data is collected

A 20 page self completion questionnaire is sent out to respondents containing marketing data in post or by email

The survey is Bi-annual – released every 6 months

Whole database contains two rolling years of data (and can be split by year)

The survey is made up of two parts and is essentially 2 surveys

Main EMS universe covers 40.2 million adults

EMS Select covering 8.3 million adults

EMS Summer 2011

Background & Methodology

• EMS now covers:– 290 national print titles – 25 international print titles– 44 websites (11 international print websites)– 106 television channels (21 international television channels)

• The survey looks at the business and consumer habits:

– Business: activities, purchasing, budgets, job roles, size…

– Attitudes & opinions: 44 lifestyle statements, lifestyle clusters…

– Motoring: ownership, number, main & 2nd cars, price, 260 car models, reason to buy…

– Finance: investments, stocks & shares, credit cards, 23 banks listed…

– HH/Personal Items (Luxury): electronic/technology, luxury items, watches,

– Sports/Leisure: sports, arts, events, music, theatre culture, casinos, restaurants

– Travel: air travel, class of travel, business/personal travel, destinations, hotels, holidays

Multi media consumer survey

The Survey covers…

Who is eligible?

Adults aged 21+ AND

Top manager of companies with 10+ employees

Take 6+ international flights

Have a high Personal income

(€80k+)

Top 3%: Universe of 8.2 million people

Main income earner aged 21+ in the top 20% of households

= 39.5 million people (top 13% of population)

EMS Select 3%

EMS

OROR

EMS & Top 3% Select

European Syndicated Surveys

Approx. top 0.2% of European population

Universe = Senior business people in large companies in Europe (431,000)

EMS SELECT

EMS: European Media & Marketing Survey

Approx. top 13% of European population

Universe = Highest Income earners in Europe (40m)

Approx. top 3% of European population

Universe = Highest Income earners in Europe (8m) AND heavy flyers (or) top managers (or) with high income

Pyramid hierarchy

Europe

BE:Europe

EMS: Full survey

EMS: Select 3%

Wider consumer campaigns

Top/Middle management campaigns

Very top end business (C-Suite) campaigns

International combined print brands

Coverage of total EMS universe (%) and Audience (000)

3,678,000

3,448,000

2,795,000

2,298,000

1,616,000

EMS (full): Print AIR & website (30 days)

1,398,000

1,035,000

1,102,000

738,000

609,000

Brand health : Combined print and websites

Select 3%: Print & website (30 days)

The FT audience is 7% bigger than Time

FT is the no.1 international print brand for the on EMS

The FT audience is 27% bigger than Time

Base: All respondents (40,794)

International print titles

EMS : Coverage of international titles

1,510.000

1,139,000

821,000

362,000

278,000

224,000

The FT has increased its readership by

145,000 readers – more than any

other title

Coverage of total EMS universe (%) and Audience (000)

+11.1%

+2.7%

+21.4%

+25.4%

+33.0%

+52.4%

Coverage of total EMS universe (%) and Audience (000)Base: All respondents (40,794)

EMS Select 3%: Coverage of international titles

507,000

447,000

351,000

299,000

115,000

97,000

43% of the FT audience are fall into the top 3%.

Time 34%

Economist 39%

Coverage of total EMS Select 3% universe (%) and Audience (000)

+2.8%

-10.6%

+2.3%

+9.9%

+7.5%

+27.6%

Coverage of total EMS universe (%) and Audience (000)Base: All respondents (7,317)

International print website

4.2

2.7

2.7

1.5

1.2

0.9

0.9

0.8

0.6

1.4

bbc.com

skynews.com

eurosport.com

edition.cnn.com

ft.com

nationalgeographic.com

nytimes.com

bloomberg.com

euronews.net

economist.com

0.5

0.5

0.5

0.5

0.3

0.3

0.3

0.3

0.2

0.2

0.2

0.2

0.2

0.2

0.1

0.1

time.com

cnbc.com

france24.com

wsj.com

newsweek.com

businessweek.com

forbes.com

dw-world.de

aljazeera.net

ftv.com

rt.com

dw-world.de

forbes.com

aljazeera.net

rt.com

ftv.com

Global

EMS : Coverage of international websites

FT.com is the 5th largest

international website

Coverage of total EMS universe (%) and Audience (000)

Coverage of total EMS universe (%) and Audience (000)Base: All respondents (40,794)

FT.com monthly usage is the highest of all print title website (42% bigger than time.com)

3,162,000

2,224,000

1,959,000

1,632,000

1,419,000

EMS : Coverage of international print websites

Visited website in the last 30 days Daily Visited usage

571,000

241,000

221,000

192,000

132000

Coverage of total EMS universe (%) and Audience (000)

FT.com daily usage is the highest of all print title website (137% bigger than economist.com)

Coverage of total EMS universe (%) and Audience (000)Base: All respondents (40,794)

FT.com monthly usage is the highest of all print title website (67% bigger than economist.com)

1,196,000

718,000

704,000

532,000

497,000

EMS Select 3%: Coverage of international print websites

Visited website in the last 30 days Daily Visited usage

245,000

98,000

87,000

83,000

48,000

Coverage of total EMS Select 3% universe (%) and Audience (000)

FT.com daily usage is the highest of all print title website (150% bigger than economist.com)

Coverage of total EMS universe (%) and Audience (000)Base: All respondents (7,317)

Media Platforms

208

265

160

197

168

192183

219

160

219

311

440

C-Suite Chairman, CEO,President, MD

CFO, F.Director OpinionLeaders

€1m+ Budgets 21+ BusinessAir trips

Weekly Titles Daily Titles

International dailies vs International weekly

International dailies are far more likely to attract the most senior and influential businesspeople

+23% +15%

+27%

+16%

Base: All respondents (7,317). *WSJ or IHT, **Economist, Time or Newsweek & *** WSJ, IHT, Economist, Time or Newsweek

+37%

+41%

Index of total EMS universe (%)

% more likely

Weekly print titles on EMS might have larger audiences but are far less likely to reach senior, influential and international businesspeople

195

233

325

460

91

125

202

274

155175

361

636

Select 3% P.Income€225k +

€5m+investments

Own watch€7,500+

Own Car€100,000+

21+ LeisureAir trips

+19%

+42%

+36%

+13%

+76%

International dailies are far more likely to attract the most affluent top end consumers

International dailies vs International weekly

Weekly Titles Daily Titles

Index of total EMS universe (%)

% more likely

Weekly print titles on EMS might have larger audiences but are far less likely to reach senior, influential and international businesspeople

+37%

Base: All respondents (7,317). *WSJ or IHT, **Economist, Time or Newsweek & *** WSJ, IHT, Economist, Time or Newsweek

2%

4%

8%

11%

31%

42%

7%

8%

17%

29%

33%

Mobile/ Applications

Radio

Magazines

TV

Newspapers

Internet

2011 2010 Media Turn To First For Business & Financial (A)

Media channels

Online is the platform Europeans turn to first for

business and financial news and is continuing to

grow rapidly

Newspaper is clearly the only other alternative to online for business and

financial news and is continuing to grow.

Newspaper are also….

182% more popular than TV

288% more popular than Magazines

Newspapers still play a major role (behind online) for business and financial news

+29%

+7%

-32%

+3%

-31%

Coverage of total EMS universe (%) and Audience (000)Base: All respondents (40,794)

Summary

• The FT brand reaches over 1.2 million up market European readers every day

• The FT is the no.1 international print brand for the top 3% of Europeans

• FT is the largest international daily newspaper and third international print title

• FT.com is the 5th largest media website in Europe and no.1 print website reaching over 3.2 million users every month and 571,000 every day

• The Internet and Newspapers are by far the most popular media channel that Europeans turn to get business and financial news

• International media dailies audience are more senior, influential and international in terms of business compared to weekly titles….But are also far more likely to be read by affluent and top-end/luxury consumers

Summary

FT Brand in great health in Europe