EMRA FORUM: Friday, June 18 th 2010
EMRA FORUM: Friday, June 18 th 2010. Separation of fundraising function from medical service function Business with a heart INSTITUTIONALIZED FUNDRAISING.
Dec 23, 2015
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EMRA FORUM: Friday, June 18th 2010
Separation of fundraising function from medical service function
Business with a heart
INSTITUTIONALIZED FUNDRAISING
SEPERATION OF FUNCTIONS
WHO ARE OUR STAKEHOLDERS
WHAT IS OUR PRODUCT
WHO IS OUR TARGET AUDIENCE
WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS
WHAT KIND OF COMMUNICATION & MARKETING TOOLS
HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS
HOW DO WE MAINTAIN OUR DONORS
BUSINESS WITH A HEART
BUSINESS WITH A HEART
WHO ARE OUR STAKEHOLDERS
People who need the services of the King Hussein Cancer Center
Individuals Corporate employees
People who support the continual upgrading of the Center
Individuals Corporations Institutions Governments
BUSINESS WITH A HEART
WHAT IS OUR PRODUCT
We are selling to our stakeholders the view that they need to support the maintenance and continual upgrading of KHCC so that it remains the premier life-saving institution for them, their families, the underprivileged and others.
WHO IS OUR TARGET AUDIENCE
All local and regional stakeholders, including:
Small donors (individual & corporate)
Large donors (individual & corporate)
Governments (for advocacy)
Institutions
BUSINESS WITH A HEART
WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS
1. What do we fundraise for
2. How can the community join the fight against cancer
BUSINESS WITH A HEART
1. What do we fundraise for!
Upgrading the Medical Capacity of the Center
Supporting Early Detection & Awareness Programs
Supporting Patients (Financial & Therapeutically)
BUSINESS WITH A HEARTWHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS
BACK TO SCHOOL PROGRAM
قصة سالم
BUSINESS WITH A HEARTWHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS2. How can the community join the fight against cancer
BUSINESS WITH A HEART
WHAT KIND OF COMMUNICATION & MARKETING TOOLS
Know our donors: behavior/response
Allocate the budget for it
Use communication tools applied in normal business setting
• Face to face meetings to solicit larger donations• Mass communication (newspapers, radios, TV ads)• Direct communication (SMS, email shot, telephone
calls)• Social media as a fundraising channel
HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS
Evaluate projects on cost/benefit approach Study the expected donation vs. cost vs. time and effort Research partner credibility Reject confidently unrewarding projects
Formalize relationship in an MOU Legal - Financial - Administrative - Media - Recognition
BUSINESS WITH A HEART
HOW DO WE MAINTAIN OUR DONORS
Thank you Financial transparency & credibility
Financial reports, receipts Share achievements and impact reports Continuous communication about progress of KHCC
Recognize donors Thank you letters Press Releases Email shots, banners, website
BUSINESS WITH A HEART
DONOR WALL FOR EXCEPTIONAL GIVING
ANNUAL THANK YOU AD
KHCF FUNDRAISING ACTIVITIESA CLOSER LOOK
COIN COLLECTION CAMPAIGN
Place a coin in our Coin Collection boxes located at different venues and stores in Jordan
The power of small donations
Visibility
Accessibility
FRIENDS PROGRAM
HOPE GALA
5) COMMUNITY FOUNDATION
The John D. Gerhart Center for Philanthropy and Civic Engagement
www.khcf.jo
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