Emprendiendo en mobile Breaking Mobile 2015

Track 7 - Mobile Start ups - Creating long-term value

Ariel ArrietaCo-founder & Managing Partner

NXTP Labs

Paul del PinMarketing & Sales Director

Etermax

Photo by UrbanSeedEdu - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

Photo by paurian - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

Photo by Señor Codo - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

8

Photo by medically_irrelevant - Creative Commons Attribution-NonCommercial-Created with Haiku Deck

Photo by conradoplg - Creative Commons Attribution-NonCommercial-ShareAlike Created with Haiku Deck

Photo by nhuisman - Creative Commons Attribution-NonCommercial-ShareAlike Created with Haiku Deck

Photo by Saad Faruque - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

Photo by dsevilla - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

Photo by aresauburn™ - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

Ponys vs unicorns

Photo by avramc - Creative Commons Attribution-NonCommercial-ShareAlike Created with Haiku Deck

Photo by jensen2k - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

Photo by Unhindered by Talent - Creative Commons Attribution-ShareAlike License Created with Haiku Deck

32

34

36

37

Photo by monkeyc.net - Creative Commons Attribution-NonCommercial-ShareAlike Created with Haiku Deck

Photo by davic - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck

Photo by Fluffymuppet - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

Photo by backdrift- - Creative Commons Attribution-NonCommercial License Created with Haiku Deck

Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-Created with Haiku Deck

Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-Created with Haiku Deck

twitter.com/pauldelpin

ar.linkedin.com/in/pauldelpin

•

•

•

•

•

•

•

•

•

• • •

•

•

•

•

•

•

•

•

•

•

IdentidadVisual

5

21

ConquistarEl Mundo

3 LATAM:Mi base

4Revenue Ony Off Line

El foco debe ser el Producto. Elmundo de las aplicaciones esglobal y deben ser de claseglobal.

La clave es tener unproducto global concaracterísticas locales.

Las grandes empresas no tieneninterés en latinoamérica. Un buenproducto con contenido localpuede convertirse en líderrápidamente, en un mercadoenorme que generará una baseinstalada masiva.

Diversificar el riesgo y acceder a negocios con márgenes de ganancia mucho mayores al original.

No hay que pensar como progra--mador. La identidad visual y la interfazes lo más importante para el usuario final. Esto

es precisamente “crear una marca”.y permitiráluego llevar la IP a otras plataformas.

Foco en elProducto