EmpowHER.com Media Overview

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

1

EmpowHER / General Overview

• Health Media Company for Women

• Started in 2007 by renowned women’s

health advocate Michelle King Robson

• Fastest growing in the category:

Top5 Top25 Top7%Women’s Health& Wellness SiteSource: Experian Hitwise

Of All Women’s Lifestyle SitesSource: Experian Hitwise (all categories)

Of All Health SitesSource: Experian Hitwise

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

2

EmpowHERsaves lives

“Thank you for such a

life-changing experience.”

“Reading an article on

EmpowHER saved my

loved one’s life.”

“Plain and simple...

EmpowHER saved my life.”

MelissaMember, EmpowHER

GinaMember, EmpowHER

MonaLouMember, EmpowHER

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

3

Michelle’s Story

“We’ve all heard the saying … ‘necessity is the mother

of invention.’ Well, after clearing my head and taking

responsibility for my own health and wellness; I made a

decision – that no other woman would suffer as I had.”

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

4

Our Audience

EmpowHER audience is:

9 out of 10 More than 80%Women Seek HealthInformation via the Web

National Marketing Institute, 2009

Of Healthcare PurchasingDecisions are Made by Women

Daria Blackwell, Knowlage Clinic Inc.,At Women’s Health and Wellness Conference, 2008

• Web savvy

• Social Media savvy

• Hyper-qualified

• Influential

• Decision makers & buyers

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

Value / Leader in Women’s Health Category

5

• Freshest face in women’s health, women’s lifestyle, and

general health categories among peers and competitors

• Only network of sites and communities exclusively

dedicated to women’s health and wellness

• Rising star and favorite among new media and social

media savvy health and wellness brand managers,

marketers and agencies

Source: Quantcast

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

Value / Our Growth & Recognition vs Competition

6

• Award-winning, market-leading

• Featured in major media reaching over 40 million

households

*Does not include offsite syndication views of EmpowHER content

EmpowHER Visits 2010 vs. Competitors

Jan 451K Dec 1.1MJanuary 2010 - December 2010 = 125% Increase. Source: Omniture

WomensHealthEmpowHER Women.WebMD Lifescript

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

7

Partnership Opportunities / Overview

Original Video, Articles,

Slide Shows, Resource

Centers, Provider Profiles,

Events

Q & A, Special Offers, Client

News, Expertise, Programs,

Brand/Product, Web

Advertising, Condition

Programs, Campaigns, SEM,

SEO, Audience

conversion tools

Detailed Analytics,

Custom Reports

Community/Membership,

Groups, Polls/Surveys,

Research, Member Profiles,

Content Syndication, Social

Media integration

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

8

EmpowHER.com / Conditions & Wellness

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

9

EmpowHER.com / Video & News

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

10

EmpowHER.com / Video & News

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

11

Partnership Opportunities /Health & Wellness

Topic Sponsorships

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

12

Partnership Opportunities /Health & Wellness

Topic Sponsorships

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

13

Partnership Opportunities /Health & Wellness

Topic Sponsorships

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

14

Partnership Opportunities /Health & Wellness

Topic Sponsorships

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

15

Partnership Opportunities /Health & Wellness

Topic Sponsorships

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

16

Partnership Opportunities /Resource Center Sponsorships

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

17

Partnership Opportunities /Resource Center Sponsorships

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

18

Partnership Opportunities /Resource Center Sponsorships

view content

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

19

Partnership Opportunities /

view content

CampaignSponsorships

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

20

Condition Sponsor Highlight

• Metrics and Analytics for this condition

- Content numbers

- Page views

- Comment numbers/member activity/

engagements stats

page title area screen capture

example sponsor logo and name

video screen capture

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

Case Studies

21

Business ChallengeFind new and cost-effective ways to augment Saint John’s existing online efforts

Objectives Increase online search presence Drive awareness for women’s health services

EmpowHER Solution Develop a Patient Education Center microsite where visitors can learn about Saint John’s, their doctors and access educational content on women’s health Newsletter and community integration of articles from Saint John’s doctors Search Engine Optimization for all Saint John’s content

Results Generated 460 organic quality listings on top 4 search engines Drove 1,853 interested people to read articles and information about Saint John’s Health Center and their doctors 4:1 ROI, 22 new patients acquired

“Our EmpowHER campaigns have provided us with a solid 4:1 return on investment. EmpowHER stands out among its peers. They have provided us rich content that is

targeted to well-informed and highly-interested healthcare consumers.”

Greg Harrison,

Administrative Director, Marketing & Business Development, Saint John’s Health CenterClient

Saint John’s Health Center/John Wayne

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

22

HERStories / Advocate for You

• Gina was suffering from irregular periods, heavy bleeding, and severe depression• Treatments did not help; came very close to taking her own life• Shared her story on the site, and within 24 hours she was on a brighter path• Her doctor is really addressing her issues and she feels Gina like a new person

“Plain and simple…EmpowHER saved my life.”

• Christina had a complete hysterectomy in her 30’s creating a confusing path of changes to her body• Her doctor could not give her the answers she needed• She found the answers she needed on EmpowHER• Christina now advocates for others and has won an award from the American Heart Association for her efforts

“What I thought was the end, was only the beginning…EmpowHER changed my life.”

GinaMember, EmpowHER

ChristinaMember, EmpowHER

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

23

HERStories / Advocate for Others

• MonaLou’s partner was having odd sensations in his abdomen• Read an article on EmpowHER about the symptoms of aortic aneurysm• His doctor who scheduled emergency surgery.• Had it burst; he would have died... Post surgery, he is a perfect picture of health.

“Reading an article on EmpowHERsaved my loved one’s life.”

• Went to doctor with symptoms, tested negative• Diagnosed w/Stage IIIC Ovarian Cancer 4 months later• Daughter Shari passed away from same condition• Needed to know she had support and could express her grief

“Sharing my story on EmpowHERhelped me find other women in thesame situation.”

MonaLouMember, EmpowHER

PaulaMember, EmpowHER

Confidential and proprietary. Do not distribute. © EmpowHER, 2011

24

Partners & Clients

Thank You

Contact Us33

Confidential and proprietary. Do not distribute. © EmpowHER, 2010

Primary Contact

Jamie [email protected] 480-315-1443

Social Media Links

http://www.facebook.com/EmpowHER http://twitter.com/EmpowHER

Important URLs

www.empowher.comwww.1000women.com