Empowering supply Chain visibility with EPCIS Traceability

Empowering supply Chain visibility

with EPCIS Traceability Cloud

Ken Lam, Head of Marketing and Industry Engagement

GS1 Hong Kong

May 2016

© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016

GS1 is a neutral, not-for-profit, user-driven standards body,

which facilitates collaboration to create more efficient, safer and sustainable value chains through

the adoption of easy-to-implement global standards.

The Global Language of Business

The most widely used supply chain standards system in the world

© GS1 [Country] 2015 © GS1 Hong Kong 2016 © GS1 Hong Kong 2016 3

Global Reach, Local Presence


Membership Profile by Industry Sector

• Apparel 590+

• FMCG 1,300+

• F&B 2100+

• Healthcare 550+

Total 7,000+

© GS1 [Country] 2015 © GS1 Hong Kong 2016

GS1 Standards

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How we support? Aligning the company’s performance in an industrial best practices standards, optimizing company’s product flow processes and boosting up customer and consumer trust.

Standards Trainings

Best practices &Training

Food Traceability Assessments

Consultancy& Technology

Implementation

Deployment

GS1 Hong Kong Supply Chain Traceability Initiatives


The History - GS1 and MIT Ignited IoT Auto-ID labs and EPCglobal (Electronic Product Code)

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Search Retrieve

Identification How traceable

items are identified and

coded?

Procedures How

traceability acknowledged

and documented?

Information What

information is being used and

given?

Operations How

traceability works and how

crisis are managed

GS1 Global Tracebility Standard enabled by EPCIS (Electroinic Product Code Information Services)

EPCIS Traceability Cloud


iBeacon

ezTRACK Data Pipe (empowered by EPCIS)

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DataMatrix QRCode Databar (stacked)

Databar RFID NFC

Symbologies & Carriers

Identifiers SGTIN LGTIN SGLN SSCC GDTI GIAI GRAI GSRN SGCN CPI LEGACY KEYS

Connectivity Network WIFI Mobile Bluetooth

Web Applications

Native Applications

Barcode Scanners

Mobile Devices

Handheld Readers

RFID Readers

Capturing Devices & Apps Mobile

Applications

External Parties Enterprise Internal Systems

ERP WMS POS … FLEET MGT BI

System Data Exchange / Sharing

Enterprise Applications

Cold Chain Logger

Enterprise ezTRACK Data Pipe

(EPCIS 1.1: ISO/IEC 19987:2015 + ISO/IEC 19988:2015)

ERP WMS …

EPCIS

Cold Chain Readers

Security Management


Object Traceability = EPCIS

• Electronic Product Code Information Services (EPCIS) is an open standard used to

track movement of objects as they move through the supply chain.

• The data shared at each read point in the supply chain provides WHAT, WHEN,

WHERE and WHY of each read.

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IoT powered by EPCglobal standard

Internet

ONS (Object Name Service) DNS ( Domain Name System)

EPC Code (Serialized product code)

IP address

EPCIS (Electronic Product Code Information Services)

HTTP (Web service defined by W3C)

Discovery Service Internet Search Engine

© GS1 [Country] 2015

EPCIS event information Content

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© GS1 [Country] 2015

EPCIS Data Element

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Mengniu Dairy, a leading dairy manufacturer listed in Hong Kong.

company with the objective to standardized all traceability activities

amongst countries. To boost food safety and supply chain visibility,

Mengniu is going to deploy global traceability standards in 2016.

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Mengniu – Distribution Channel Visibility


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Project Approach:

Serialized QR codes printed on the packaging

Distributors / reseller can validate the origin with mobile apps

Farm Identification

Distributors / Consumer can check the product location and status



Scan QR Code

Consumer can retrieve company information, product information and other promotion information.

Menqniu can make use of these information to analyze product planning and enhance customer servicing.

Project Approach:



Expected benefits: Immediate:

• Enhance food safety and supply chain visibility

• Support channel management

In the future:

• Improve brand image

• Improve customer confidence

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Manufacturers – Distribution Channel Visibility


METRO GROUP Food Sourcing, a leading German based Retail and Wholesale company with the objective to standardized all traceability activities amongst countries. In 2015, seafood suppliers are required to implement global traceability standard thus to ultimately increasing supply chain visibility and traceability.

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Metro – Delivering Consumers Trust


METRO GROUP Food Sourcing, a leading German based Retail and Wholesale

company with the objective to standardized all traceability activities amongst countries.

In 2015, seafood suppliers are required to implement global traceability standard thus

to ultimately increasing supply chain visibility and traceability.

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GS1 HK supports all Asia Pacific Suppliers

Global Standards Based Traceability System is database system to store all information in one platform,

centralize all traceability data.



Information on product will be then easier and faster to access.

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Information on product will be then easier and faster to access.

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Consumers Visualize Traceability Metro


Cold Chain Management

• To enhance the existing cold chain

management process from supplier releasing

temperature-cautious products to receiving

products for further use in order to achieve a

more visible and traceable cold chain

monitoring system.

• The ultimate goal is to ensure food safety

and food quality alongside the entire supply

chain, from farm to fork.

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City super - Product Quality – Supply Chain Visibility

Tie up with product traceability, a cold chain management solution has been introduced to the industry which is based on EPCIS standards to provide supply chain visibility on temperature monitoring of any goods in a real time basis.

A high-end retailer in Hong Kong named as city’super adopts GS1HK’s cold chain management solution for enhancing product quality and minimizing food wastage through visible supply chain.

Cold Chain Tag


RFID cold chain tag

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RFID System (Fixed Reader /

Handheld)

RFID Tag

PC App uploads data to internet

Reading tags


Mechanism

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Monitoring

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Supply Chain Monitoring Base on GS1 ezTRACK platform, a global standard base track & trace platform Dashboard with graphical display for easier analysis and export to excel for further

analysis


Specification Type: SP-SmartTAG 1.0

Operation frequency: 433MHz 434MHz 435MHz

Battery life: 2 years

Modulation mode: GFSK

Largest Identification: 150 meters

Operation temperature: -15 - 65 degree Celsius

Price: ~ HKD 300

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Alternative:

No RFID.

Physical reading required – through audio connector.

Operation temperature: -20 – 50 degree Celsius

Price: ~ HKD 50


Barcode Sticker

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Description: A sticker with temperature

sensor, and present the quality

content through barcode

Barcode: UPC-A Standard Symbology

• 10 digits Serial Number

• 1 digit Quality Code

• 1 digit Checksum

Size: Credit Card Size

Battery life: No battery required

Operation temperature: -18 – 30

degrees celsius

Code Pattern Change if

Temperature Rise


DCH Logistics is one of the leading services providers who provides one-stop professional logistics services customers. Since 2015, DCH Logistics has adopted global traceability standards to support its product and supply chain traceability in order to deliver quality and traceable services.

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DCH logistics - Creating Competitive Edge with Quality


Existing Scope

Consumer

Consumer can scan and retrieve e-pedigree of the product to gain trust

Retailer to receive products with label for accelerating product receiving

Upcoming Scope

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http://www.google.com.hk/url?url=http://www.dailyfinance.com/2012/09/05/walmart-mobile-payment-test-checking-out-scan-and-go/&rct=j&frm=1&q=&esrc=s&sa=U&ei=K0TwVO2cOdjk8AXcx4GIBQ&ved=0CCkQ9QEwCjgU&sig2=AazzNIlyDD5ZO2tBXqXmrg&usg=AFQjCNGf1KDfbpWDJ7bXv0yRXVIIrPAl1Q


ezTRACK Management Dashboard


Mobile Interfaces


Estimated Benefits:

Value added to enhance business

2% higher supplier service level

10% less out of stock rate

8% saving on entire supply chain cost

+ customer trust



Anti-counterfeit and channel management

Before purchase Extended product information to promote brand & product key features

Product selling status and selling region

Off-line

http://www.simplyzesty.com/technology/qr-codes-smart-technology-or-a-marketing-fad/attachment/screen-shot-2010-12-21-at-10-41-40/


Anti-counterfeit and channel management

After purchased 1st time verification

4 Key Types of Results:

Successfully authenticated

Already been verified

Is being recalled

Is not sellable

Consumer can un-seal the security label and perform authentication from mobile app by scanning another QRCode (label verification code)

http://www.simplyzesty.com/technology/qr-codes-smart-technology-or-a-marketing-fad/attachment/screen-shot-2010-12-21-at-10-41-40/


Max-Choice

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Search Retrieve

Identification How traceable

items are identified and

coded?

Procedures How

traceability acknowledged

and documented?

Information What

information is being used and

given?

Operations How

traceability works and how

crisis are managed

Summary

EPCIS Traceability Cloud


Thank You

[email protected]

GS1 ezTRACK

mailto:[email protected]

Empowering supply Chain visibility with EPCIS Traceability

Presentations & Public Speaking