Empower your SaaS with a Marketplace @anjismail
Empower your SaaS w i th a Marketp lace
@anjismail
SaaS can be a mess
Difficult to build
Inconveniences of SaaS
Outbound sales Hard to extend
@anjismail
Freemium
Advantages of SaaS
Sticky Scalable
@anjismail
Marketplaces can be a bazar
@anjismail
Chicken/Egg
Inconveniences of Marketplaces
Desintermediation
Payment
@anjismail
Network Effect
Advantages of Marketplaces
Diversification Extendable
@anjismail
The Best of Both Worlds
@anjismail
SAAS + MARKETPLACE =
SAAS MARKETPLACE SEM
Easy to build No Yes
Demand Outbound Network Effect
Diversification Hard Easy
Volume + +++
Conversion Freemium Pay to Play
Payment Recuring One Time
Margin High Low@anjismail
HR: ZENEFITS
@anjismail
SALES: VOIQ
@anjismail
LEGAL: UPCOUNSEL
@anjismail
ACCOUNTING: BENCH
@anjismail
MARKETING: DOZ
@anjismail
SCIENCE: QUARTZY
@anjismail
DOZ
Zenefits
Quartzy
Bench
Upcounsel
VOIQ
@anjismail
Paid SoftwareFree Transactions
Paid SoftwarePaid Transactions
Free SoftwarePaid Transactions
Free SoftwareFree Transactions
Charge your demand and/or supply
Free Software + Paid Transactions• Attract new users • Build the Marketplace
Paid Software + Paid Transactions• Grow Margin• Recurring business
Paid Software + Free Transactions• Annual billing + “all you can eat”• Charge commissions to supply
@anjismail
Free Software + Free Transactions• Gather data to sell to supply side• Charge commissions to supply
Identify a service your users are paying for to consultants / agencies 1
Build a network with these service providers
Figure out the right business model (commissions? rev-share? else?)
Build a feature in your SaaS that help connect to the service providers
Use the supply side to bring in more demand to your SaaS
5 steps to become a SEM
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@anjismail
SEM can help you win your space
@anjismail
Anji Ismaïl @anjismail
www.doz.com
“Come for the Software, Stay for the Network.”
Chris Dixon