Emporio Armani - · PDF fileEmporio Armani. world weekly wonders WMIDO 2 ... prices on the web is still not as good as an in-store ... to the personalisation of lenses through

Issue #52March 16th 2016

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A made for human body Chair

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Komono for BalojiA capsule collection of the Belgian brand for the Congolese artist Baloji

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The third Optical Monitor presented at Mido

Snapshot of a new market

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world weekly wonders WMIDO 2

| Issue #52 | March 16th 2016

The results of the third Optical Monitor study were presented at Mido

Consumers are connected 24 hours a day, needs are becoming more sophisticated, "word-of-mouth" on the social media is influencing consumer behavior more and more, optical stores are the main players on the market and web experiences are becoming more integrated with store experiences: these are just some of the findings by the “Optical Monitor” six-monthly survey of trends in the eyewear market commissioned jointly by MIDO and Silmo and carried out by GfK.Optical Monitor probed into consumer behavior in the main European countries (Italy, France, Germany, Spain and the UK); this time, consumers in Holland, Belgium, Poland and Hungary were also added, all markets with distinctive, singular features.This is the third survey and it offers a snapshot of a new market where mobile habits and on- and off-line contacts are important: being able to compare prices on the web is still not as good as an in-store experience, which is fundamental to find out more about products and fully appreciate them. This trend – which becomes a challenge for all the players – emerged clearly: in the years to come, competition in the eyewear industry will be both on- and off-line.

TrendOnline buying is on the increase: Dutch consumers are the "e-commerce champions" of eyewear, followed by those in Belgium. Online buyers are mainly people aged between 36 and 55, a mature and well-informed target, and not digital natives. In Italy, France, Germany, Spain and England, but in Poland and Hungary as well, online buyers are younger (between 16 and 35 years of age), websurfers and social media users.Future spending on sunglasses is projected to increase in the big 5 European countries, with a potential average spending of approx. €90; among the new countries analyzed, the figure is growing also in Poland and Hungary. Spending on prescription eyewear is projected to increase in both the big 5 and in the new analyzed countries, namely Belgium, Poland (4%), and Hungary (6%).

Consumer behaviorPrescription eyewear still gets the upper hand compared to contact lenses in the preferences of consumers, mainly for watching TV (69%), reading (67%), and office work (62%). As a result, prescription eyewear is the most widespread optical product in all the target countries. What makes consumers buy? The reasons differ according to the purchase: when a new pair of glasses is chosen, what prevails is the need to see better (rational reasoning); when buying a new pair of sunglasses the quality of the lenses is considered as are other more emotional elements (fit, design, etc.). An important piece of information in the 3.0 era: when choosing products (whether eyewear or sunglasses), for consumers stores are the place to go for information. Visual merchandising and the presence of an optician are both important: consumers are more reliant on these sources of information than they are on advice from friends and word-of-mouth. The healthcare practitioner continues to play a pivotal role and off-line sales remain fundamental for the market.

Snapshot of a new market

From left to right: Philippe LaFont – Silmo President, Cirillo Marcolin - MIDO President, Giampaolo Falconio - Global account director luxury good fashion and lifestyle GfK e Simone Cornelsen, Account director luxury good fashion and lifestyle GfK.

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| Issue #52 | March 16th 2016

Essilor Italia registers a very positive result for Mido 2016 in terms of attendance and feedback from the many opticians introduced to the new products. These include the beautiful Eye Protect System, the new clear lens that screens UV rays and blue light and the Sun Collection sunglass and optical glasses range that combines performance, fashion and protection. Mido was also an excellent showcase for Transitions that presented a preview of the new "Style Colors" for the Signature VII and Flash To Mirror range, the first photochromic lenses with a mirrored effect for the Xtractive range. Also centre-stage was Nautilus, the 3D demo-visor and all the latest from the Instrument Division: from the "step bevel" function for sporting frames available with the Mr. Blue 2.0 grinder, to the personalisation of lenses through incision with M’eye Sign, and from Topcon optometric instruments to the new Delta 2 entry range grinder.

Luxottica closed 2015 with new records in sales and earnings. Group sales exceeded Euro 9 billion, with strong organic growth of 17% (+5.5% at constant exchange rates). The Wholesale and Retail divisions both performed well, contributing to full year results with an increase respectively of 12.5% and 20.3% (+6.9% and +4.5% at constant exchange rates) over 2014 results. On the Retail side, Sunglass Hut once again confirmed its leadership position (total sales up by 24.6% in 2015, +10% at constant exchange rates), as did LensCrafters in North America, with comparable store sales up by 4.3%. By geographies, Europe and emerging markets drove growth in 2015 with an increase respectively of +7.8% and +14.5% (+6.8% and +13.3% at constant exchange rates). North America also registered excellent results. Operating income and net income grew in 2015 by more than 20%, bringing the operating margin and net margin to 16% and 9.5%, respectively.

The style proposed by the top fashion influencer Mariano Di Vaio meets the experience of Hally & Son in the new eyewear collection designed for MDV Hally & Son, composed by six models presented in 33 color positions launched at Mido 2016. The models take inspiration from the historical collection but they are reinterpreted by Mariano Di Vaio, with his mood and elegance. Mariano Di Vaio and and Hally & Son designers have worked together to give them new life thanks to the use of light metals combined with acetates of different type. There are two elements that distinguish the collection: the button and the feather, symbols of Mariano Di Vaio universe.

Salmoiraghi & Viganò, the largest optical retail chain in Italy, is now 150 years old. A birthday celebrating these days with a communication plan that develops on national radio and print, billboards and Internet, but will have resonance, along with all the activities dedicated to the 150th anniversary, in every store and on the new celebratory website 150anni.salmoiraghievigano.it.The communication plan includes a national campaign focused on a promotion: "Salmoiraghi & Viganò is 150 years old. For you a frame as a gift" and a campaign dedicated to the city of Milan that evokes a historical poster of 1940.The campaign was organized by the agency Saatchi & Saatchi.

Mariano Di Vaio for Hally & Son

The 150 years of Salmoiraghi & Viganò

A Mido that exceeded expectations for Essilor

Luxottica: new records in sales and earnings in 2015

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| Issue #52 | March 16th 2016

Gabriele Bonapersona Vicepresident International Brands MarchonThierry Clidiere Member of the Board of Directors VisionCare OphtalmicTechnologiesBouchra Jarrar Women Creative Director LanvinCarlo Mengucci Worldwide Communications & External Relations Director Aeffe GroupHelen Thompson EMEA General Director Toms

The Einar Group, leader in the distribution of optical products through partners in over 30 countries with more than 100 million glasses sold over two decades, has announced the acquisition of the Sover Srl branch of Einar Italia. The operation capitalises on the Belluno-based company’s 50-year experience.Einar Italia signed an exclusive agreement for the design, production and worldwide distribution of sunglasses and optical frames with Valentin Yudashkin, the only Russian designer belonging to the French Chamber of Haute Couture.The Valentin Yudashkin Eyewear line will be distributed in prestigious outlets in Italy and abroad – with the exception of Russia, Belarus and Kazakhstan, already covered by another distributor.

Komono, the Belgian watches and sunglasses brand has launched a special sunglasses capsule collection curated by the Congolese artist Baloji as part of its ongoing series of capsule collections and artist collaborations developed to push the boundaries of the accessory world and conquer new frontiers. Curated allows Komono to collaborate with influential artists and creative individuals from around the globe and to reach museums, concert venues and fashion runways. The latest Komono Curated sunglasses collection realized with the singer Baloji is composed by 4 unique styles sunglasses: Kitoko, Dizzy, Tshala and Mujinga, alla made in the exclusively developed by Komono malachite acetate. All styles feature scratch-resistant CR39 lenses with UV 400 protection, gold plated stainless steel details, heat mouldable temples and high quality optical hinges.

The 24H Le Mans capsule collection

Capsule collection Komono for Baloji

Einar Group grows up

Serengeti Eyewear has announced a new collaboration with the famous race 24 Hours of Le Mans and the launch of a limited edition sunglass collection for 2016. Since 1923, 24 Hours of Le Mans has been the story of men and machines, internationally recognized as the most difficult motor sports race in the world.The Serengeti / 24 Hours of Le Mans limited Edition sunglass collection will feature the best of the Serengeti technology in polarized mineral and polarized PhD Trivex lenses.Dani Lagace, Director, Global Eyewear Division at Serengeti said: “The sunglass limited edition collection which will bring together Serengeti technical performance with the 24 Hours of Le Mans heroic image”.The collection includes six models: two with crystal lenses and four with Polar Phd in Trivex lenses. All the glasses are personalised with the 24H Le Mans logo and sold in an exclusive box.

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Design, fashion & lifestyle

A made-to-measure chair

Gufram continues its 50th-year celebrations at the Salone del Mobile in Milan, presenting Gufram & Paul Smith Psychedelic Cactus, a special edition of the emblematic product designed by Drocco and Mello in 1972, created with Paul Smith.Available in a new edition of only 169 pieces, Gufram & Paul Smith Psychedelic Cactus reflects the contamination of the irreverent clothes hanger with the unmistakable flair of Paul Smith. The ironic totem that embodies the gutsiness, fantasy and typical humour of '70s designs has become Psychedelic using the bright and brilliant colours typical of the Paul Smith palette, one of the protagonists of British design.

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMido is published in cooperation with Publicomm srl · Via Quadrio 20/40 - 20154 Milano (Italy) · P. Iva 02030290999

email: [email protected]

The non-excessive natural elegance of Antonelli Firenze is again reflected in the spring-summer 2016 collection. The collection features highly singular and new combinations of materials, fabrics and colour couplings that create a perfect "miscellany" of cuts, shapes and volumes.The experimentation and ongoing research of the brand has led to the generation of new and modern visual effects through fabrics and materials. Linen-cotton, used in pea coats, trousers and dresses

is treated with sophisticated techniques to take on a denim look. The denim-effect linen is certain to play a central role as a novelty for next season, interpreting in a natural manner the concept of "everyday chic" that is central to all the garments.

| Issue #52 | March 16th 2016

The Royal Fashion Day, one of the prestigious events of London Fashion Week, has seen Italian fashion in the spotlight represented by the Samanta Pan Couture maison and the designer, Samanta Panetta. The beautiful location of Middle Temple was the setting for a runway by emerging talents in the European scene, with a preview of female fashion and trends for Autumn-Winter 2016/2017. The public welcomed the Roman fashion house with lengthy applause. An exceptional showcase for the brand that brought the unmistakable style of Italian fashion to Middle Temple with the creativity of the new evening fashion, the Prêt-à-porter and wedding collections.

Made in Italy at Royal Fashion Day

Denim-effect linen The psychedelic cactus by Gufram & Paul Smith

Called Body Chair it has been created by Vaa.Onl, a Dutch architectural studio, and is based on cutting-edge technology that allows you to personalise the seating position and dimensions. Presented at Dubai Design Days that will run until 18 March 2016, the chair is composed of 28 unique machine-crafted components, made of anodized aluminium. The components are perforated to reduce weight while maintaining structural strength, adding lightness to the design. A broad selection of seating pads is available, to provide a comfortable customized lining. The XCOR Launch Chair is a special limited edition version of the Body Chair, developed to commemorate the spectacular journey into space the astronauts of the XCOR Space Expeditions will embark upon taking off from the HATO Airport of Curaçao. The XCOR Lynx spacecraft will transport the astronauts up to a height of 100 km from this point, and they will experience 5-6 minutes of weightlessness in a free fall.