Confidential and Proprietary © Glassdoor, Inc. 2008-2014 Employer Brand Analytics
May 26, 2015
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Employer BrandAnalytics
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Featured Speakers
Alicia GaribaldiSenior Content Marketing Manager & Author of
Employer Branding For Dummies®, Glassdoor Special Edition
[email protected]@albagaribaldi
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Table of Contents
Benchmarks and Key
Areas to Look At
Monitoring Your
Reputation
Analyzing Candidate
Activity
Seeing How You Stack
Up to the Competition
How to Get Started
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Win the War on Talent
Your employer brand is your reputation, and if you don’t define it, someone else will!
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Questions You Want Answered
Areas toAnalyze:
1
2
3
4
What is my brand awareness with job seekers? Is it growing?
What is my brand reputation?
How does my awareness and reputation compare with my competition?
Who am I attracting with my brand message and is it the right audience?
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Benchmarks to Get You Started
The average CEO rating is 69%
The average company rating is 3.4Company ratings based on a 5-point scale.
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Ratings Averages By Sector
Accounting & Legal 3.6 Information Technology 3.5
Aerospace & Defense 3.1 Insurance 3.2
Agriculture & Forestry 3.4 Manufacturing 3.2
Arts, Entertainment & Recreation 3.5 Media 3.3
Biotech & Pharmaceuticals 3.2 Mining & Metals 3.2
Business Services 3.4 Non-Profit 3.5
Construction, Repair & Maintenance 3.3 Oil, Gas, Energy & Utilities 3.3
Consumer Services 3.3 Real Estate 3.4
Education 3.5 Restaurants, Bars & Food Services 3.3
Finance 3.3 Retail 3.2
Government 3.4 Telecommunications 3.2
Health Care 3.1 Transportation & Logistics 3.2
Travel & Tourism 3.3
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Key Metrics to Consider
Glassdoor ratings averages
Awareness and influence
Feedback directlyfrom candidates
Audience demographics of candidates you want to attract
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Employer Brand Analytics – Key Areas
Monitoring Your Reputation
Analyzing Candidate Activity and Demographics
Seeing How You Stack Up Against the Competition
Where to Get Started
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Monitoring Your Reputation
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Analyze Several Key Areas and Monitor Changes
5 Areas of EmployeeRatings on Glassdoor:
1
2
3
4
Culture and Values
5
Work/Life Balance
Senior Management
Compensation and benefits
Career Growth Opportunities
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Using Reputation Word Clouds
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Filter through What Employees Are Saying
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Pro Tip: Set Up Alerts
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of job seekers would consider leaving their current employers for a company with an excellent reputation
Employee Retention
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3 Steps to Monitoring Your Reputation
1 Key AreasSet five key areas and track progress over time
2Note Strengths and WeaknessesNote the pros and cons of working at your organization
3Track RetentionNote what happens after employees join your organization and reasons why people leave
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Analyzing Candidate Activity
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Job Click Activity
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Interview Feedback
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Have You Checked Your Site Traffic Lately?
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How Do You Measure Employer Branding?
Candidate AwarenessAnalyze visits to company page
Quality-of-HireHow many job applications does it take?
Cost-Per-HireNote where budget is spent on hires
Time-to-HireLog how long it takes to fill roles
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Seeing How You Stack UpAgainst Competition
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Have You Checked Your Competitors’ Pages?
Your Company Competitor 1 Competitor 2
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Reputation Heat Maps
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Have You Seen Where Your Competition is Investing
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Action Plan: 4 Steps to Tracking Your Competition
Compare Site Visits Monthly
Identify Visitor Demographics
Compare Ratings
Identify Channels for Recruiting Talent
1
2
3
4
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Where to Get Started
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Delivering Measurable Results
2X 3X 30%the quality the influence lower cost-per-hire
Customers across all industries use Glassdoor’s employer solutions to attract better, qualified
candidates at a much lower cost-per-hire.
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Get Started With a Glassdoor Free Employer Account!
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