Employee Engagement: Leveraging Your Workforce Through Strategic Corporate Social Responsibility & Sustainability Strategies Presented by: Lisa Geason-Bauer, President Evolution Marketing llc 262-354-0341/ [email protected]
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Employee Engagement: Leveraging Your Workforce Through Strategic Corporate Social Responsibility &
Sustainability Strategies
Presented by: Lisa Geason-Bauer, President
Evolution Marketing llc 262-354-0341/ [email protected]
Setting the Stage• Changing workforce Issues
– Culturally diversity workplace– Rise of the Gig economy– Rise of social media & impacts on company
reputation – Worker shortage
Millennials
• Represent the largest share of the US workforce • Moving into leadership position & bringing CR values
with them• One foot out the door *1
Employee Engagement
Employee engagement is the emotional commitment the employee has to the organization and its goals. “This emotional commitment means engaged employees actually care about their work and their company. They don’t work just for a paycheck, or just for the next promotion, but work on behalf of the organization’s goals.” -Forbes (*2)
Lisa defines sustainabilityAt Evolution Marketing we believe sustainability can only be accomplished by taking a holistic systems wide approach to management of the business. (i.e. successful initiatives do not occur in a silo, they require buy in at all levels within an organization)
“At its essence, sustainability means ensuring prosperity and environmental protection without compromising the ability of future generations to meet their needs. A sustainable world is one where people can escape poverty and enjoy decent work without harming the earth’s essential ecosystems and resources; where people can stay healthy and get the food & water they need; where everyone can access clean energy that doesn’t contribute to climate change; where women and girls are afforded equal rights and equal opportunities” - Ban Ki-moon, Secretary-General UN
On September 25, 2015, the 193 countries of the UN General Assembly adopted the 2030 Sustainable Development Goals
How many of you are currently leveraging your CSR/Sustainability
efforts to recruit talent?
Characteristics of successful Employee Engagement programs
• Based on your company’s culture • Build around employee feedback • Offer hands on experience • Options exist for employees to choose based
on their values • Employees are able to share experience with
their social network
Community Engagement- volunteerism
• Giving Day (employees are paid to volunteer for the day with a local not-for-profit ) – Victory Garden Initiative (build gardens in low
income neighborhoods in MKE)– Habitat for Humanities home building project – Community built playgrounds – Green Apple Day of Service
EE programs w/in company
30x30 Nature Challenge
Cool Choices
Cool Choices & Leadership
Employees want…
Taken from page 4 of the 2016 Cone Communications Employee Engagement Study *4
Examples EE programs @ work
Small group of employees meet monthly to adopt programs, policies and actions that benefit all. • Green Team – focus envir. stewardship• Wellness Team – focus health/wellness• Event Committee - focus social/charitable • Garden committee – manage workplace
garden
Page 15 Inpro Corporate Sustainability Report, 2015
Additional findings Cone EE study- June 2016 *4
Additional findings *4
Key Take Away• Workforce / workplace is changing • Globally connected world, with standards coming
from outside of US• Workforce wants…
– Flexibility – Role in company’s CR efforts – Hands on opportunities to give back – Opporutnities to become better leaders
“Companies that respond with dynamic, flexible and innovative employee engagement programs will be rewarded with a loyal and energetic workforce that is ready to give their all to advancing the health of the company, their careers and society at large.”
- Cone Communications Study *4
Q & A
Resources (*1 ) Deloitte’s Millennial Survey 2016https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-millenial-survey-2016-exec-summary.pdf
(*2) Forbes Employee Engagement what & why?http://www.forbes.com/sites/kevinkruse/2012/06/22/employee-engagement-what-and-why/#36f9d7534629
(*3) Sustainable Development Goals & Business :http://www.triplepundit.com/2016/04/paris-agreement-means-business/ http://www.wemeanbusinesscoalition.org/about
(*4) Cone Communications Employee Engagement Article June 2016 http://www.conecomm.com/research-blog/2016-employee-engagement-study
Business Case for Employee Volunteer Programs https://www.charities.org/news/business-case-employee-volunteer-skills-giving-programs
Inpro’s Sustainability Report 2015 https://www.inprocorp.com/our-obsessions/sustainability
Gig Economy article https://www.fastcompany.com/3049532/the-future-of-work/heres-why-the-freelancer-economy-is-on-the-rise
Harvard Business Review Article –Employer Brandinghttps://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding
7 Trends in Employee Engagement https://www.15five.com/blog/7-employee-engagement-trends-2016/