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Employee Advocacy: A New Hope
Social Media Breakfast Madison | January 20, 2016
Jason Waller | Tom Buchheim
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$188
Billion
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15
Percent
Trust Your
Posts
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1
Percent of Sales
Are Social
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1.17
Percent
Conversion Rate
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Dead
LAST
in SEO
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Social media marketing
has become a house of
cards, teetering with
lies stacked high since
the dawn of the
social media era.
Augie Ray, CX Research Director at Gartner
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Your brand is
disappearing from
consumers' news feeds,
but friends will always
see content from the
people they know,
care and trust.
Augie Ray, CX Research Director at Gartner
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Trust
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Social Media
Must Evolve
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House of
Brands or
Branded
House?
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Social
Business
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Social Business is
culture,
content,
analytics
Peter Kim
Barbarian Group CEO
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¯\_(ツ)_/¯
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Employees with a diverse
Twitter network — one
that exposes them to
people and ideas they
don’t already know —
tend to generate
better ideas.
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Culture
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OneAmFam
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#OneAmFam
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Active employee
disengagement
costs
$450-$550 billion
a year.
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Social
Business
Employee
Advocacy
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Employee
advocacy is
expertise,
governance,
technology
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Good for your people.
Good for engagement.
Good for culture.
Good for business.
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10X
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13,000
X
1,090
=
14.17 Million
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135>
1 Million
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90
Percent
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Trust
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Find Your
Rock Stars
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Create a
Social
Media
Policy
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Train Your
Advocates
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Curate
Content
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Be
Compliant
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Add
Proper
Disclosure
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Encourage
Freedom
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Do Your
Research
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Curated content feeds
Personalized feeds
Disclosure
Metrics
Mobile
Cost
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#SMBMad| @JasonMWaller | @TomBuchheim
Thank You
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Jason Waller
[email protected]
@JasonMWaller
Tom Buchheim
[email protected]
@TomBuchheim
QUESTIONS?