Summer Training Report On “Imperial study on measuring attitude and perception of people towards Swachh Bharat Abhiyan” Submitted In Partial Fulfillment Of the Requirement Of Bachelor of Business Administration Internal Guide Submitted By Dr. SHYAMA KUMARI ANIRUDH MEHTA Assistant Professor 01750501713 Submi tted To: BanarsidasChandiwala Institute of Professional Studies, Dwarka, New
58
Embed
"Empirical study on measuring attitude and perception of people towards Swachh Bharat Abhiyan"
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Summer Training Report
On
“Imperial study on measuring attitude and perception of people towards Swachh Bharat Abhiyan”
Submitted In Partial Fulfillment Of the Requirement
Of
Bachelor of Business Administration
Internal Guide Submitted By
Dr. SHYAMA KUMARI ANIRUDH MEHTA
Assistant Professor 01750501713
Submitted To:
BanarsidasChandiwala Institute of Professional Studies, Dwarka, New Delhi
(Affiliated to Guru Gobind Singh Indraprastha University)
DECLARATION
I hereby declare that this Project Report titled Imperial study on measuring attitude
and perception of people towards Swachh Bharat Abhiyan submitted by me to Banarsidas
Chandiwala Institute of Professional Studies, Dwarka is a bonafide work undertaken during
the period from 18/06/2016 to 18/04/2016 by me and has not been submitted to any other
University or Institution for the award of any degree diploma / certificate or published
anytime before.
(Signature of the Student) Date: / / 2016
Name: Anirudh Mehta
Enroll. No.: 01750501713
BONAFIDE CERTIFICATE
This is to certify that as per best of my belief the project entitled “Imperial study on
measuring attitude and perception of people towards Swachh Bharat Abhiyan” is the
bonafide research work carried out by Anirudh Mehta student of BBA, BCIPS, Dwarka,
New Delhi during June-July-August 2015, in partial fulfillment of the requirements for the
Summer Training Project of the Degree of Bachelor of Business Administration.
He has worked under my guidance.
--------------------
Dr. Shyama Kumari
Project Guide (Internal)
Date:
Counter signed by
-------------
Director- Dr. Shamsher Singh
Date:
TABLE OF CONTENT
S.NO. CONTENTS PAGE NO.
1. Executive Summary
2. Plan of the Research Introduction About the project Objective of the Study Literature Review
3. Research Methodology Universe & Sources of data Sample size Research design Methods of data collection Instrument used Tools of analysis
4. Data Collection and Data Analysis
5. Findings & Conclusions
6. Suggestions
7. Bibliography
8. Annexure
FIGURE TABLE
SNo. Figure No. Page No.1 Fig 1
2 Fig 2
3 Fig 3
4 Fig4
5 Fig5
6 Fig6
7 Fig7
8 Fig8
9 Fig9
10 Fig10
11 Fig11
12 Fig 12
13 Fig 13
14 Fig 14
15 Fig 15
16 Fig 16
17 Fig 17
EXECUTIVE SUMMARY.
Executive summary
My objective of the study is studying the attitude and perception of people towards Swachh
Bharat Abhiyaan , the level of participation of the general public in the activities of SBA ,
and suggestions to make it a success.
The study is conducted via structured questionnaire taking 100 respondents as a sample size
and using convenience sampling as sampling design.
The data collected and analyzed reveled some findings , conclusion and suggestions. The
findings and conclusion talk about the positive outlook of the people toward swachh bharat
abhiyan , the level of participation by general public , leaders , celebrities and MCD people
and there impact on the SBA .The suggestions to make it a successful drive ,need for
awareness, more initiative by MCD people to change the mind setup of the general public
towards cleanliness. Knowledge about proper health and hygiene, sanitation facilities and
importance of usage of toilets in households.
PLAN OF THE RESEARCH
3.1 INTRODUCTION
The campaign of clean India movement is the biggest step taken ever as a cleanliness drive
till date. On the day of launch of campaign around 3 million government employees
including students from schools and colleges had participated in the event to make it
popularize globally and make common public aware of it. This event was organized at
Rashtrapati Bhavan on 2nd of October in 2014 in the presence of 1500 people. This event
was flagged off by the Indian President, Pranab Mukherjee. Prime Minister, Narendra Modi,
had nominated the name of nine famous personalities from business industries, sports and
Bollywood to drive the clean India campaign. He also had requested from all nine
personalities to invite another nine personalities individually and requested to continue the
chain nine people to take this campaign to every Indian living in any corner all around the
country.
Narendra Modi has said that this campaign should be taken as the big challenge and must
pass the request to invite other nine people individually (just like branching of tree) so that
this vision of cleanliness may be completed till 2019 and may India become a clean country
forever in the history.
By getting inspired from this Indian campaign, the Indo Nepal Doctors Association has
launched a campaign called “Swachh Bharat Nepal – Swasth Bharat Nepal Abhiyan” on 3rd
of January in 2015. It was started from the Indo-Nepal Border Region, Sunauli – Belihiya
(near birth place of Lord Buddha, holy city of Lumbini, Nepal).
Other programme of the cleanliness in India such as Central Rural Sanitation Programme
(CRSP) was started in 1986 all over the country which had focused to construct the
individual sanitary latrines for the personal use of the people living below the poverty line. It
had focused to convert the dry latrines to the low cost sanitary latrines, to construct latrines
especially for rural women with other facilities of hand pump, bathing room, sanitation,
washing hands, etc. It was targeted that all the provided facilities should be properly
maintained by the village Panchayats. Proper sanitation of the village such as drain systems,
soakage pits, disposal of solid and liquid wastes, awareness of health education, awareness
for social, personal, household and environmental sanitation etc.
Total Sanitation Campaign (TSC) of cleanliness in India was started in 1999 by the
Government of India in order to restructure the Rural Sanitation Programme. Nirmal Gram
Puraskar was started in the month of June in 2003 as a sanitation programme to boost the
Total Sanitation Campaign. It was a an incentive scheme launched by the Government of
India in 2003 to award people for total sanitation coverage, maintaining clean environment as
well as making villages open defecation-free villages by the Panchayats, Blocks and Districts.
Nirmal Bharat Abhiyan (NBA) was started in 2012 and then Swachh Bharat Abhiyan in 2014
on 2nd of October. However, all the sanitation and cleanliness programmes run by the Indian
government earlier were not as effective as the current Swachh Bharat Abhiyan of 2014.1
3.2 ABOUT THE PROJECT“A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth
anniversary in 2019. I have selected this as a part of my survey because of it is necessity and
big responsibility to teach citizens of the country that the city they live in is their home too
and the cleanliness of the city and their surroundings is as important as keeping their home
clean.. It is a mass movement run by the government to make India, Clean India by 2019.
Cleanliness is not limited to any person or place, it is the responsibility of everyone to clean
themselves as well as their surroundings to really make India a clean India in near future. It is
the combined responsibility of 1.2 billion people living in the country.
Based on my analysis there are some benefits if we are able to make Swachh Bharat Abhiyan
successful.
If Swachh bharat abhiyan becomes reality we can improve health of Indian.
If Swachh bharat abhiyan becomes reality We can enhance our tourism
If Swachh bharat abhiyan becomes reality We can prevent many diseases
If Swachh bharat abhiyan becomes reality We can have a happy and healthy society
If Swachh bharat abhiyan becomes reality We can attract global players to invest in
india
If Swachh bharat abhiyan becomes reality We can give better life to our upcoming
generation
If Swachh bharat abhiyan becomes reality We can build a better eco-friendly envt.
If Swachh bharat abhiyan becomes reality We can reduce cost of maintenance
If Swachh bharat abhiyan becomes reality We can feel proud
Corporate India and Swachh Bharat Campaign
Heeding to the call of Prime Minister Narender Modi, Corporate India is also enthusiastically
taking steps towards making the Abhiyan a success.
Public and Private companies are appending in cleanliness activities under their compulsory
Corporate Social Responsibility (CSR) schemes which is a statutory requirement as per
Companies Act, 2013. CSR is a mechanism through which companies invest in activities
beneficial to society as a whole.
Only recently major corporate houses such as L&T, DLF, Vedanta, Bharti, TCS, Ambuja
Interpretation : 60% people are willing to pay clean cess to support Swachh Bharat Abhiyann
where as , 13% are not in favour of paying the clean cess.
OTHER FINDINGS
1. The result reveals that there is no Correlation between respondents willingness
towards Swachh Bharat Abhiyan and their increased participation of celebrity are
found in-significant.
CORRELATIONS
My participation has
increased in Swachh
Bharat Abhiyan.
I feel that
participation of
celebrities in
Swachh Bharat
Abhiyan will increase
my participation
too.
My participation has increased in
Swachh Bharat Abhiyan.
Pearson Correlation 1 .125
Sig. (2-tailed) .190
N 112 112
I feel that participation of celebrities
in Swachh Bharat Abhiyan will
increase my participation too.
Pearson Correlation .125 1
Sig. (2-tailed) .190
N 112 112
*. Correlation is significant at the 0.05 level (2-tailed).
(fig 15)
Interpretation : There is no Significant correlation between participation of celebrity with
increase in celebrity participation.
2. The result reveals that Correlation between respondents willingness and requirement
of Swachh Bharat Abhiyan necessary in India are found to be significant.
CORRELATIONS
I am willing to
contribute to the
Swachh Bharat
Abhiyan.
I feel that Swachh
Bharat Abhiyan was
required in India.
I am willing to contribute to the
Swachh Bharat Abhiyan.
Pearson Correlation 1 .565**
Sig. (2-tailed) .000
N 112 112
I feel that Swachh Bharat Abhiyan
was required in India.
Pearson Correlation .565** 1
Sig. (2-tailed) .000
N 112 112
**. Correlation is significant at the 0.01 level (2-tailed). fig 16)
Interpretation- There is a significant co-relation between respondents and Swachh bahart
required in India.
3. The result reveals that Correlation by actively participation of celebrity and
participation of MCD will increase the respondents participation too, is found to be
significant.
Correlations I feel that
participation of
celebrities in
Swachh Bharat
Abhiyan will
increase my
participation too.
.
I feel the
Municipal
Corporation of
Delhi( MCD) is
actively
participating in
Swachh Bharat
Abhiyan.
I feel that participation of
celebrities in Swachh Bharat
Abhiyan will increase my
participation too.
Pearson Correlation 1 -.193*
Sig. (2-tailed) .041
N 112 112
I feel the Municipal
Corporation of Delhi( MCD)
is actively participating in
Swachh Bharat Abhiyan.
Pearson Correlation -.193* 1
Sig. (2-tailed) .041
N 112 112
*. Correlation is significant at the 0.05 level (2-tailed).
(fig 17)Interpretation- There is a significant co-relation between actively participation of celebrity and MCD.
4. The result reveals that Correlation between cleanliness and attitude of people has been
changed after the launch of Swachh Bharat Abhiyan are found significant.
CORRELATIONS
The Attitude of people
have changed
positively towards
clean India due to
Swachh Bharat
Abhiyan.
The cleanliness in my
city has improved
after the launch of
Swachh Bharat
Abhiyan.
The Attitude of people have changed
positively towards clean India due to
Swachh Bharat Abhiyan.
Pearson Correlation 1 .661**
Sig. (2-tailed) .000
N 112 112
The cleanliness in my city has
improved after the launch of Swachh
Bharat Abhiyan.
Pearson Correlation .661** 1
Sig. (2-tailed) .000
N 112 112
**. Correlation is significant at the 0.01 level (2-tailed).
(fig 18)
Interpretation- There is a significant co-relation that Correlation between cleanliness and attitude of people has been changed after the launch of Swachh Bharat Abhiyan
FINDING & CONCLUSION
FINDING & CONCLUSION
1) The study reveals that the people of Delhi have a positive attitude towards the
swachh bharat abhiyaan Scheme initiated by the government of India .
2) The study tells about the level of participation of the people and weight age
of different activities taken up in swachh bharat abhiyaan ,
3) Need for swachh bharat abhiyaan in India according to the people.
4) The impact of MCD participation on the general public is on a positive note .
5) Study tells that the participation of people is more than the actual workers .
6) The attitude of people has improved because of the initiative of swachh bharat
abhiyaan towards clean India .
SUGGESTION
SUGGESTION
1) Swachh Bharat Abhiyan had started as a promising project but in a country
like India, persistence matters more than the intention. What started off as a
hopeful project has been reduced to a publicity stunt wherein the officials have
resorted to shifting their duties on to the masses who are therefore losing
interest. The programme requires a harmonious link between the authorities
and the masses.
2) People need to be made aware, not to inculcate but to implement.
3) Make the process more equipment dependent, more system should be added
for efficiency.
4) Every Indian should understand his responsibility to keep his surroundings
clean.
5) It is a good initiative and should be implemented effectively.
6) IF swachh Bharat proves to be successful “WE CAN SEE CLEAN, NEAT,
and PROSPER INDIA” by 2019.
7) Proper Segregation Of Biodegradable and Non- Biodegradable Waste
8) I think their should be a bit more strict rules for the success of Swachh Bharat
Abhiyan.
9) It should be promoted to schools and colleges so that the civic sense
specifically towards cleanliness may be increased in youths. Out country can
only be cleaned or remains clean as and when all individuals feels its
responsibility in this regard and also act in order to full fill its responsibility.
9) I believe that Swachh Bharat Abhiyan is publicity stunt and media attention tools for leaders. Strongly Disagree Disagree Neutral Agree Strongly Agree
10) The cleanliness in my city has improved after the launch of Swachh Bharat Abhiyan. Strongly Disagree Disagree Neutral Agree Strongly Agree
11) The Attitude of people have changed positively towards clean India due to Swachh Bharat Abhiyan. Strongly Disagree Disagree Neutral Agree Strongly Agree
12) I don’t mind paying clean cess. Strongly Disagree Disagree Neutral Agree Strongly Agree