Sans Mast head Price Cover lines Strap line Puff Puff Plugs Bar code Featured article The target audience is teenagers to about 30 year olds, mainly the male gender. This is as the movies appeal to this age range. The colours also appeal to the male audience as it has red parts which are proven to attract the male audience. There are ironic terms used such as unmasked which is funny as superheroes where masked. The visual aspect has a main character of a new movie to entice the male audience and it also has lightning relevance Empire Magazine Front