empathy maps brainstorming selection criteria point of view metaphors why laddering fly on the wall personal ads interviewing low-res prototyping feedback.

empathy maps

brainstorming

selection criteria

point of view

metaphors

why ladderingfly on the wall

personal ads

interviewing

low-res prototyping

feedback techniques

t,p,rspace saturation body-storming

crowd-sourcing

grouping2x2’sprocess / journey

maps

improv & stokingstorytelling

shooting video

user testing

analogous situationsintentional prototyping

critical questionsback of the envelope

instant business plan

composite character

pov testing

iterationsketching

METHODS

MINDSETS

human centered

mindful of

process

cultureof

prototyping

biastowardaction

radical collaboration

showdon’t

tell