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Emotions & Food: Why Helping Industry May Help Reduce Obesity

Jan 16, 2017

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Ben Kertman
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Page 1: Emotions & Food: Why Helping Industry May Help Reduce Obesity

why helping industrymay help reduce obesity

emotions & food

Page 2: Emotions & Food: Why Helping Industry May Help Reduce Obesity

1. problem

2. thesis

3. limitations

4. conclusions

Page 3: Emotions & Food: Why Helping Industry May Help Reduce Obesity

1. problem

Page 4: Emotions & Food: Why Helping Industry May Help Reduce Obesity

1. problem...

Page 5: Emotions & Food: Why Helping Industry May Help Reduce Obesity

heart diseasehigh blood pressurestrokediabetes

1. problem...

Page 6: Emotions & Food: Why Helping Industry May Help Reduce Obesity

calories

calories

movement

movement

1. problem...

Page 7: Emotions & Food: Why Helping Industry May Help Reduce Obesity

calories

calories

movement

movement

FOOD

1. problem...

Page 8: Emotions & Food: Why Helping Industry May Help Reduce Obesity
Page 9: Emotions & Food: Why Helping Industry May Help Reduce Obesity

m a n u -facturers

1. problem...

Page 10: Emotions & Food: Why Helping Industry May Help Reduce Obesity

m a n u -facturers

retailers

1. problem...

Page 11: Emotions & Food: Why Helping Industry May Help Reduce Obesity

m a n u -facturers

retailers

“people love and buy salt/sugar/fat”

1. problem...

Page 12: Emotions & Food: Why Helping Industry May Help Reduce Obesity

m a n u -facturers

retailers

“people love and buy salt/sugar/fat”

“$$$ comes from these folks”

1. problem...

Page 13: Emotions & Food: Why Helping Industry May Help Reduce Obesity

2. thesis

Page 14: Emotions & Food: Why Helping Industry May Help Reduce Obesity

2. thesis...

Page 15: Emotions & Food: Why Helping Industry May Help Reduce Obesity

2. thesis...

Page 16: Emotions & Food: Why Helping Industry May Help Reduce Obesity

2. thesis...

Page 17: Emotions & Food: Why Helping Industry May Help Reduce Obesity

2. thesis...

Page 18: Emotions & Food: Why Helping Industry May Help Reduce Obesity

desireselection

tasteperception

consumptionmetabolism & digestion

2. thesis...

Page 19: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

2. thesis...

Page 20: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 21: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

neutral

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 22: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

neutral

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 23: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

neutral jealousy

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 24: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

neutral jealousy

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 25: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

loveneutral jealousy

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 26: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

loveneutral jealousy

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 27: Emotions & Food: Why Helping Industry May Help Reduce Obesity

study #1

loveneutral jealousy

perceived sweetness

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

0

1

2

3

4

5

2. thesis...

Page 28: Emotions & Food: Why Helping Industry May Help Reduce Obesity

m a n u -facturers

“people love and buy salt/sugar/fat”

2. thesis...

Page 29: Emotions & Food: Why Helping Industry May Help Reduce Obesity

m a n u -facturers

“people love and buy salt/sugar/fat”

tasteperception

2. thesis...

Page 30: Emotions & Food: Why Helping Industry May Help Reduce Obesity

m a n u -facturers

“people love and buy salt/sugar/fat”

pilot study rec: does perceived sweetness of candy increase during valentine’s?

tasteperception

2. thesis...

Page 31: Emotions & Food: Why Helping Industry May Help Reduce Obesity

Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x

study #22. thesis...

Page 32: Emotions & Food: Why Helping Industry May Help Reduce Obesity

Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x

-12-10-8-6-4-202468

1012

study #2

in 5-yodesire toeat food

they dislike

2. thesis...

Page 33: Emotions & Food: Why Helping Industry May Help Reduce Obesity

Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x

-12-10-8-6-4-202468

1012

study #2

in 5-yodesire toeat food

they dislike

baseline

2. thesis...

Page 34: Emotions & Food: Why Helping Industry May Help Reduce Obesity

Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x

-12-10-8-6-4-202468

1012

neutral

study #2

in 5-yodesire toeat food

they dislike

baseline

2. thesis...

Page 35: Emotions & Food: Why Helping Industry May Help Reduce Obesity

Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x

-12-10-8-6-4-202468

1012

neutral disgust

study #2

in 5-yodesire toeat food

they dislike

baseline

2. thesis...

Page 36: Emotions & Food: Why Helping Industry May Help Reduce Obesity

Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x

-12-10-8-6-4-202468

1012

neutral disgust pleasant

study #2

in 5-yodesire toeat food

they dislike

baseline

2. thesis...

Page 37: Emotions & Food: Why Helping Industry May Help Reduce Obesity

retailers “$$$ comes from these folks”

2. thesis...

Page 38: Emotions & Food: Why Helping Industry May Help Reduce Obesity

retailers “$$$ comes from these folks”

desire

2. thesis...

Page 39: Emotions & Food: Why Helping Industry May Help Reduce Obesity

retailers “$$$ comes from these folks”

pilot study rec: display videos of adults eating and enjoying fruits and vegetables

desire

2. thesis...

Page 40: Emotions & Food: Why Helping Industry May Help Reduce Obesity

3. limitations

Page 41: Emotions & Food: Why Helping Industry May Help Reduce Obesity

3. limitations...

Macht, M. (2008). How emotions affect eating: A five-way model. Appetite, 50(1), 1-11. doi: http://dx.doi.org/10.1016/j.appet.2007.07.002

conflicting evidence

fear: food intake

fear: food intake

fear: food intake

Page 42: Emotions & Food: Why Helping Industry May Help Reduce Obesity

3. limitations...

Macht, M. (2008). How emotions affect eating: A five-way model. Appetite, 50(1), 1-11. doi: http://dx.doi.org/10.1016/j.appet.2007.07.002

demogr

aphics

mom

ents

food types

environment

emotions

Page 43: Emotions & Food: Why Helping Industry May Help Reduce Obesity

demographics

food types

emotions

moments

environment

3. limitations...

Page 44: Emotions & Food: Why Helping Industry May Help Reduce Obesity

4. conclusions

Page 45: Emotions & Food: Why Helping Industry May Help Reduce Obesity

4. conclusions...

Page 46: Emotions & Food: Why Helping Industry May Help Reduce Obesity

4. conclusions...

1. limitations are not of ability, they are of creativity

Page 47: Emotions & Food: Why Helping Industry May Help Reduce Obesity

2. create framework

1. limitations are not of ability, they are of creativity

4. conclusions...

Page 48: Emotions & Food: Why Helping Industry May Help Reduce Obesity

citationsNoun Project:Ricardo MoreiraCreative StallBrad GoodwinArthur ShlainDavid SwansonNicolas VicentJens TarningJoel McKinney Paul F. Arthur ShlainAva RowellPFTAmos Kofi CommeyB. BarrettGeorget PechtolJustin Blake

Modern Cuisine

Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealou sy taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758

Barthomeuf, L., Droit Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect the desire to eat liked and disliked foods in children compared to adults. British Journal of Developmen tal Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x

Macht, M. (2008). How emotions affect eating: A five-way model. Appetite, 50(1), 1-11. doi: http://dx.doi.org/10.1016/j. appet.2007.07.002