Alyona Kotelnikova, Lina Titova (FlowGo, Moscow/San Francisco) and Piya Bose, Raghu Raj Murmu (Mumbai) Understanding Tourism Trends and Biodiversity Conservation for Innovative Products and Marketing UNWTO - Consulting Unit on Tourism and Biodiversity Wadden Sea Biosphere Reserve of Schleswig - Holstein (Germany), 14 – 26 April 2013 EMOTIONS AS A MATTER OF CHOICE
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Alyona Kotelnikova, Lina Titova (FlowGo, Moscow/San Francisco) and Piya Bose, Raghu Raj Murmu (Mumbai)
Understanding Tourism Trends and Biodiversity Conservation for Innovative Products and MarketingUNWTO - Consulting Unit on Tourism and Biodiversity Wadden Sea Biosphere Reserve of Schleswig - Holstein (Germany), 14 – 26 April 2013
EMoTIons as a MaTTEr of ChoICE
service Design for raiffeisen BankDesign audit for Business school arsenalTrendwatching for Philipsservice Design for a large tour operator in russia Course of service Design in British school of art and Design
alyona Kotelnikova and Lina Titova
service Design
Service design is the activity of planning and organizing people, infrastructure, communication and material components of a ser-vice in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of custom-ers or participants, so that the service is user-friendly, competitive and relevant to the customers. The backbone of this process is to understand the behavior of the customers, their needs and moti-vations.
Piya Bose is a Corporate Lawyer turned Travel Consultant for Women. She gave up her career in India’s highest paying law firm to start a Travel Club for Women in 2008 called ‘Girls ~ On ~ The ~ Go’. She believes that women should get out of role playing modes of mother, sister, daughter, wife etc like in family holidays and just be themselves. she helps women do this through her interesting itineraries that expose them to everything from Cooking sessions in Bali, to wine tasting in Tuscany, to partying in style at Ibiza.
Piya Bose
an entrepreneur, business-man, a traveler, an avid motorcyclist, raghu raj Murmu spent 8 long years working and making money till he realized that he is not doing what he yearns to do. he wanted to write and ride. and so he shut down his dairy business and rode to the highest motorable road in India, Khardung-La, which was a turning point of his life. he discovered that travel is what gives him happiness and satisfaction, he is emotionally attached to the open highway and adventures.
now he rides his motorbike across the highways of India and works as a freelance copywriter for various agencies, which aids him to fund his livelihood.
raghu raj Murmu
service Design Project for a large russian tour operator
Working space
observation 360o
Be your customer
Emotions GoalsInterestsCompany Dreams
Evolution of Tourists
http://www.zubiad.com/blog/culture/the-evolution-of-man/attachment/evolution/
fearsTravel experience
Dreams
Users of travel agencies Non users of travel agencies
service Map
Gap Map
JWT: Trend Report, 2013
Why I came here
What attracted my attention
What I like hereWhat I am thinking aboutWho/what helped me
What I can seeWhat I am doingWhom I am talking to
Design of emotions
What do people really need?
1. Meet local people 2. Get unusual experience3. Understand other culture4. Participate in local events5. Be somebody else6. share emotions with others
hidden Treasures
Spend the night on a float in the middle of the lake
architecture farm, 140 km from Moscow
Traveliving
Dubai
Paris
Paris
Paris
Paris
Be a French woman meeting a new president of France
Be a Cypriot in a traditional Cyprian wedding
how could we design a service to help people from all over the world to immerse themselves into other culture, share their experience, and explore hidden treasures
Innsbruck
Vienne
Vienne
Vienne
India, Goa
India, Goa
India, Karnataka
India, Karnataka
India, Karnataka
India, Karnataka
India, Karnataka
India, Karnataka
India, Karnataka
India, Mangalore
India, Calangut
India, near aronda beach
India, fort Kochi
India, fort Kochi
India, fort Kochi
India, fort Kochi
India, fort Kochi
Emotional Experience
A DAY AT THE SOS CHILDREN’S VILLAGE, HANOI, VIETNAM
Emotional Experience
FARMERS HAVING LuNCH IN bALI VILLAGE
Emotional Experience
COOkING MASTER-CLASS FROM VILLAGERS
During this year my life has changed
May 2012 June 2012 november 2012
how travelling has changed your own life?
Discussion
Be happy ;)
[email protected]/KotelnikovaElena
Alena Kotelnikova, Lina Titova (FlowGo, Moscow/San Francisco), Piya Bose, Raghu Raj Murmu (Mumbai)
Understanding Tourism Trends and Biodiversity Conservation for Innovative Products and MarketingUNWTO - Consulting Unit on Tourism and Biodiversity
Wadden Sea Biosphere Reserve of Schleswig - Holstein (Germany), 14 – 26 April 2013
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