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Emotional TrendProduction and Strategyimage - public relation - promotion
by Pietro Brunelli for UPTODATE
04.04.07
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The Book
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Brand image
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Number
Title
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Brand image
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Summary
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Symbol
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Prestige Edition
Languages: English 2000 p. Italian 1500 p.
Hard cover, 216 pages
Special print and colours
High quality graphics and photographs
More than 150 images
More than 200 griffes, brands and prestigious namesquotated in the book.
Photo from the main catwalks in the world 2006-2007
Special fashion concept for Trend Makers
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Special insert
Imaginative bricolage
Interactive game for brain storming
Four special envelopes for:
32 creative cards - personal sources notes - instructions - branded label
The game has been projected for the interactive usage of the Emotional Trend
Imaginative bricolage is a very creative idea, which means prestige and addedvalue
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Creative cards
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Personal sources notesfront back
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Distribution - Publishing
International distribution in the main professional Fashion Library in the world
by www.Modeinfo.com Overath-Cologne (Germany)
Italian distribution and publishing by Arcipelago edizioni in Milan
Typography and publishing Grafiche G7 in Genoa (Italy)
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Beauty To Fashion
On Line Magazine
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With approval of UptoDate’s Director Dr. Sabrina Tolomeo,
the first issues of the Magazine (monography)
has been projected as an on-line version: Blog
The Blog BeautyToFashion is very useful for promotion
and selling Emotional Trend on line
Beauty To Fashion on-line magazine is the foundamental starter to create
a trend watching service
The Beauty To Fashion on line magazine can be used to promote services
(photo, research, articles, courses, products).
The Blog is also foundamental to launch others books, and also ‘papermagazines’.
Blog strategy
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The Blog has already been
introduced in the UptoDate
Academy in Milan.
It is very important to develop
communication and interaction
between students , professors,
companies, journalists, experts
(UptoDate’s entourage)
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Emotional Trend
in Corporate image
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Public Relation Strategy
Presentation/Vernissage Emotional Trend in Milano
Articles and news for the the press, mass media, Tv ecc.
The Beauty to Fashion Blog: Living communication strategy
Through the Public Relations project the book Emotional Trend
will become a great communication instrument for
the most important targets in the fashion and beauty fields:
designers, creators, journalists, celebrities, managers, opinion makers
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Notes
Dida
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more than 200 prestigious names
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The main referencesin Emotional Trend
Armani
Aquascutum
Avedon
Balenciaga
Ballantyne
Benetton
Biagiotti
Bluemarine
Boselli
Bottega Veneta
Bulgari
Roberto Cavalli
Hussei Chalayan
Canali
Cerruti
Chanel
Coppola
Penelope Cruz
Dalai Lama
Dior
Diesel
Marlene Dietrich
Dolce&Gabbana
D squared
Umberto Eco
Fendi
Ferragamo
Ferrè
Freud
Alberta Ferretti
Fiorucci
Galliano
Bill Gates
Jean PaulGaultier
Jung
Guess
Hamilton
Hermes
Hillman
Kartel
Kenzo
Kiton
Calvin Klein
Krizia
Lacoste
Lacroix
La Perla
Marras
Missoni
Miu Miu
Moschino
Ingo Maurer
Nike
Osho
Platone
Prada
Pucci
Paco Rabanne
Rimbaud
Nina Ricci
Jill Sander
Meryl Streep
Swarovski
Isabella Tonchi
Ungaro
Valentino
Versace
Viktor & Rolf
Vm
Vuitton
Yamamoto
Zegna
Bibliography: 150 authors and books in notes
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...Emotional Trend is one of the
most artistic and UpToDate books
in the Fashion history
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CREATIVE TEAM for UPTODATE
Author and concept designer: Pier Pietro Brunelli
Art direction and design: Roberto Rossini / Harta Design
Photography: Gianni Pucci
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Coming soon...
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