Page 1
@Koozai_Emma
ON THE EDGE – London 2015
LOCAL SEO: HOW TO CATCH A PIGEON
Page 2
LOCAL
SEOhas never been more important
Page 3
Knowledge Graph Presence
Page 4
Local Listing Results
Page 5
Mobile Search Results
Page 6
GOOGLE
PIGEONchanged everything
Page 7
What is Google Pigeon?
A Google update designed to
improve local and map results
Brings local results more in line with
traditional ranking signals
Page 8
When did it land?
July 2014
USA
December 2014
UK, Canada and Australia
Page 9
LOCAL
SEARCHRanking Factors
Source: moz.com
Page 10
1
3
2
4
5
On Page Optimisation
Local Listings and Profiles
Citations
Social Media
Reviews
Page 11
ON-PAGE
LOCAL OPTIMISATION
Page 12
Page Titles & Meta Descriptions
Page 16
Multiple Locations?
Page 18
ONLY WHEN IT’S NATURAL!
Page 20
Schema Markup Code
<div itemscope itemtype="http://schema.org/LocalBusiness">
<span itemprop="name">Koozai</span>
<div itemprop="address" itemscope
itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">50-52 Botley Road</span>
<span itemprop="addressLocality">Southampton</span>
<span itemprop="addressRegion">Hampshire</span>
<span itemprop="postalCode">SO31 1BB</span>
</div>
Phone: <span itemprop="telephone">0845 453 1234</span>
</div>
Page 21
Address Rich Snippets
Page 23
Test in Google Webmaster Tools
Page 24
http://kooz.ai/Local-SchemaCheck it out here
Page 25
LOCAL BUSINESS
LISTINGS AND
PROFILES
Page 28
1
3
2
Fill in as much information as possible
Keep your address format consistent
Verify all of your profiles
Page 29
STRONG
LOCAL
CITATIONS
Page 30
getlisted.org
Citations are defined as “mentions” of your business name and address on other
webpages, even if there is no link to your website
Page 31
Often easier toearn than links
Strong signal to search engines
No risk ofunnatural linking
Page 32
Citations
Niche Directories
Local Blogs
Industry Publications
News Websites
Press Releases
Review Sites
Page 33
OPTIMISING SOCIAL
PROFILES FOR LOCAL
Page 37
Google My Business
Page 41
Don’t be embarrassed to ask for reviews
Page 42
1
3
2Ways to
encourage
positive reviews
Prompt follow up
Clear CTAs on-site
Make it easy
Page 43
1
3
2
4
5
DON’T offer incentives
DON’T dictate
DON’T get angry
DON’T explicitly ask for Yelp reviews
DON’T FAKE REVIEWS!
Page 44
What are your competitors doing?
Page 45
What business listings have your
competitors secured?
Page 46
Where are your competitors getting
reviews?
Page 47
What are they doing on their site and
social profiles?
Page 48
Don’t forget mobile
Page 50
http://kooz.ai/Mob-FriendlyAre you Mobile-Friendly?
Page 51
Keep up to speed:
READ, READ, READ.
Page 52
Slow and steady wins the rankings
Page 53
Emma’s Tip of the TalkSecure all the strong local
business listings you can and
always be consistent with your
address format throughout your
on-site and off-site citations.
Page 54
Downloadour GuideCompletely free.
http://kooz.ai/Local-WPSimply visit this link:
Page 55
Thanksfor listening
@Koozai_Emma
Facebook.com/[email protected]
www.koozai.com
0845 485 4794