Provisions for Erasmus Mundus Joint Doctorate candidates and overall promotion and marketing strategy Lucio Marcenaro (EMJD ICE Brand Manager) Tallinn, 19-01-2012
Jan 28, 2015
Provisions for Erasmus Mundus Joint
Doctorate candidates and overall promotion
and marketing strategy
Lucio Marcenaro (EMJD ICE Brand Manager)
Tallinn, 19-01-2012
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
Environment
Conclusions
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
Environment
Conclusions
EMJD ICE consortium
EMJD ICE
UNIGE
UNIKLU
TU/e
UPC
QMUL Queen Mary &
Westfield College,
University of London
Università degli Studi di Genova
(coordinator)
Technische
Universiteit
Eindhoven
Universitaet
Klagenfurt
Universitat
Politècnica de
Catalunya
EMJD ICE overview
EMJD ICE is one of the 34 Joint Doctorates funded by the
Education, Audiovisual & Culture Executive Agency (EACEA)
of the European Commission (in 2009 and 2011) and it is the
only one highly focused on the ICT sector
The course formally lasts three years, however an extension
is foreseen in order to uphold the thesis defense within the
first six month of the fourth year
Candidates will spend training / research periods in at least
two different institutions
ICE offers PhD candidates a complete education program in
the field of computer science, electronic and
telecommunication engineering and industrial design
EMJD ICE goal
Study and develop innovative ICT concepts, algorithms,
services to enable multi-user interactions in multi-
sensor physical environments for improving quality of
life, supporting human everyday tasks and fulfilling
urgent society needs
Focus on a multiple users perspective through:
User centred interaction design
Cognition, emotion, behaviour understanding
Context awareness
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
Appealing programme
“Customer” centred focus
Finance
Branding
Environment
Conclusions
Teaching and learning
Appealing programme
Build
Research
topics
Courses Seasonal
schools
Perspective
career
EMJD ICE research topics
AST Assistive Technologies
EMJD ICE research topics
AST Assistive Technologies
NES Network Embedded System
EMJD ICE research topics
AST Assistive Technologies
NES Network Embedded System
PIT People Inspired Technologies
EMJD ICE research topics
AST Assistive Technologies
NES Network Embedded System
PIT People Inspired Technologies
IQL Improving Quality of Life
EMJD ICE research topics
AST Assistive Technologies
NES Network Embedded System
PIT People Inspired Technologies
IQL Improving Quality of Life
MUS Multi-sensor Surveillance
EMJD ICE courses
EMJD ICE seasonal school
Summer School
Organized every year and lasting one week
Participation of
• PhD candidates
• Committees members
• Teaching staff
• Industrial delegates
Organization of school modules and seminars
Oral presentation of candidates’ activities and PhD track
assessment
EMJD ICE seasonal school
Klagenfurt(AT), September 2-7 2011
EMJD ICE seasonal school
Loano(I), September 2012
EMJD ICE perspective career
Continuously growing employment fields
Ambient Intelligence
(Wireless) sensor networks and embedded systems
Security and safety of infrastructures and utilities
Robotics
Personal Health Systems
Network of the future
Virtual and Augmented Reality
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
Academic staff
“Customer” centred focus
Finance
Branding
Environment
Conclusions
Teaching and learning
Academic staff
Students
Questionnaire
Friendly
Staff
Supervisors
Quality
Visiting
DL
EMJD ICE Academic staff
Prof. Carlo Regazzoni Full Professor at University of Genova, IEEE
Senior Member and Regional Director, more than 200 authored
papers (H-index 27)
Prof. Andrea Cavallaro Professor of Multimedia Signal Processing
at Queen Mary University of London, more than 100 authored
papers (H-index 22)
Prof. Matthias Rauterberg head of the Designed Intelligence group
at TU/e, more than 300 authored papers (H-index 22)
Prof. Bernhard Rinner Full Professor and chair of pervasive
computing at Klagenfurt University(H-index 13)
Prof. Andreu Català Attached Director Technical Research Centre
for Dependency Care and Autonomous Living (CETpD) of the
Universitat Politècnica de Catalunya (H-index 8)
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
Internship/mobility programme
“Customer” centred focus
Finance
Branding
Environment
Conclusions
Teaching and learning
I/M Internship / Mobility
programme
S Secondments: students can/should
spend a training periods abroad
C
Companies involvement: students
can/should spend training periods in
high qualified companies in the same
research field
EMJD ICE Internship and Mobility
The title will be awarded by the institution selected by each student as primary
and secondary university. The other ICE consortium universities
acknowledge the ICE title as well
* The agreement is temporarily signed for double degree and will be updated to joint the pertinent
Spanish National law comes into effect
Type of degree awarded
Primary UNIGE TU/e UPC UNIKLU QMUL
Secondary
UNIGE *** Double Joint* Joint Double
TU/e Joint *** Joint* Joint Double
UPC Joint* Double* *** Joint* Double
UNIKLU Joint Double Joint* *** Double
QMUL Double Double Double Double ***
EMJD ICE Internship and Mobility
…
12 months
6 months
18 months
PhD defense
Secondary Institution (compulsory)
Partner Institution (optional)
Primary Institution (compulsory)
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
University/students relationship
Finance
Branding
Environment
Conclusions
Customer centred focus
Web-based
User-friendly
Comprehensive
Consistent
services
Administrative
staff
Didactic
manager
Students
application
University/students
relationship
Respect
Courtesy
Expertise
Warmth
Empathy
Helpfulness
No contradictions
Common policies
EMJD ICE University/students
Administrative working group
Guarantees continuous update and monitoring of
running procedures towards implementation of the joint
degree programme
Promotes open discussion among experts concerning
technical and bureaucratic aspects of the joint curriculum
Solves VISA issues
EMJD ICE University/students
Didactic manager
pedagogy expert
support researchers and professors
counseling and coaching
coordination, organization and scheduling
collecting feedback
EMJD ICE University/students
Applications*
2010 2011
Applications opened in the EMJD ICE
database
487 396
Application forms submitted and evaluated 173 136
Candidates interviewed 43 40
Candidates invited to join the PhD 10 9
Candidates in the reserve list 21 20
Average Year of Birth 1979 1982
*EACEA Sponsored scholarships - not including additional grants
EMJD ICE University/students
Third cohort first call for applications: TOTAL submitted 124 (closed on Jan 15, 2012)
North America Mexico 1 Total 1
South America Brazil 2 Chile 1 Colombia 2 Total 5
Europe Bulgaria 1 Bosnia 2 Romania 1 Serbia 1 Spain 1 Turkey 2 Ukraine 1 United Kingdom 1 Total 10
Africa Algeria 1 Egypt 3 Ethiopia 9 Gambia 1 Nigeria 7 Rwanda 1 Senegal 1 Sierra Leone 1 Sudan 1 Tanzania 1 Total 26
Asia Armenia 1 Bangladesh 3 China 6 Georgia 1 India 11 Indonesia 3 Iran 14 Iraq 1 Malaysia 1 Nepal 3 Pakistan 29 Palestine 3 Sri Lanka 1 Syria 1 Vietnam 4 Total 82
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Direct enquiry and enrolment management
Finance
Branding
Environment
Conclusions
Customer centred focus
Direct enquiry and enrolment management
Student-workers – Erasmus Mundus Alumni (EMA)
Individual attention to student
Admission team
Attention EMA AT
EMJD ICE enrolment management
Verify students’ academic titles through Embassy
Coordinated by Administrative Board
Enrolled in Primary/Secondary and Coordinating
institutions
Up to now: 23 enrolled PhD student
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Student life
Finance
Branding
Environment
Conclusions
Customer centred focus
Student life
Science-sports-culture
Public invitation
Active Experience
Involvement of
students in
Universities
activities and
“college life”
Science meetings
Sports activities
Cultural initiatives
External
involvement in
student’s life in
the University
EMJD ICE students life
Candidates shall:
Attend modules concerning their research interests and
activities
Study in direct touch with senior researchers and active
research groups
Prepare research report describing research activities
from a technical/scientific point of view
Show and describe their work in oral presentations
Spend stage periods working in a partner industry on the
development of innovative solutions and technologies
EMJD ICE students life
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Cost
Scholarships
Branding
Environment
Conclusions
Finance
Finance
Cost
Scolarships
EMJD ICE tuition fees
Provide services to students
Periods of stage in partner industries
Participation to summer school
Trips
Logistic and didactic support
Category Tuition fees x year
Erasmus Mundus
granted students
Category A 7.200 €
Category B 7.200 €
Not granted Category A students 11.800 €
Not granted Category B students 10.000 €
EMJD ICE scholarships
1st year: 10 EACEA Grants + 2 Industrial Grants (Lakeside Labs)
2nd year: 9 EACEA Grants + 2 Industrial Grants (Lakeside Labs) + 1
UNIGE Athenaeum Grant
ICE PhD candidates and will receive a grant from the EACEA as an
employment contract (a Doctoral Agreement will be signed)
Gross salary as
Employment contract
per month
Laboratory based
activity
contribution per
month
Travel
subsistence
per grant
Cat. A 2.800 € 600 € 7.500 €
Cat. B 2.800 € 600 €
Participation is opened also to Non-granted students (some additional places may be available).
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
Communication
Environment
Conclusions
Branding
Communication
Website and web-advertising
Search engine optimization
Mailing lists
Social networking
Exhibits and open days
Brochures
Word-of-mouth
EMJD ICE communication
http://www.icephd.org
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates Sponsorships
Why become partner
Hoe become partner
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates Sponsorships
Why become partner
Hoe become partner
Log-in for registered users
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates Research themes
Publications
Platform
Data-sets
Sponsorships
Why become partner
Hoe become partner
Log-in for registered users
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates Research themes
Publications
Platform
Data-sets
Sponsorships
Why become partner
Hoe become partner
Log-in for registered users
News area
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates Research themes
Publications
Platform
Data-sets
Sponsorships
Why become partner
Hoe become partner
Students/staff
discussions
Log-in for registered users
News area
EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates Research themes
Publications
Platform
Data-sets
Sponsorships
Why become partner
Hoe become partner
Students/staff
discussions
Frequently asked
questions
Log-in for registered users
News area
EMJD ICE communication
Mailing lists
For promotion of available positions
Social networking
Facebook, Linked-in, Twitter
Brochures
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
International partnerships
Environment
Conclusions
Branding
International partnerships
Agreements with well-established foreign universities
Internationalization
Scientific trips
EMJD ICE internationalization
Companies: LakesideLabs, Infineon
International associations: IEEE
Foreign Universities
Conferences and workshops
New projects proposals (USER-ICE ITN Marie Curie
2012)
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
Quality
Environment
Conclusions
Branding
Quality
Promoting
Presenting
Assuring
EMJD ICE quality
How to tackle?
Promote the birth of a Quality Assurance Board within
the consortium
Setup quality assurance mechanisms basing on each
partner experience and international well-qualified
procedures
Create an open platform for the continuous exchange of
information and good practices among the funded EMJDs
EMJD ICE quality
Evaluation of supervisors
Published papers (/students) in journals according to the
impact factor
Published papers (/students) in high level conferences
Secured funding
• From industry
• From funding bodies
Number of high‐profile ICE‐oriented invited presentations
incl. keynotes
Number of attended conferences and events (/student)
Number of organized conferences and events (in topic)
EMJD ICE quality
Students’ feedback (in the form of questionnaire)
Feedback on the courses
Feedback on the project
Feedback on logistics and accommodation
Outcomes
Number and origin of downloads of software and datasets
Number of prizes and awards (of ICE students)
Employability of students
• time to job
• quality of job
EMJD ICE quality
Program evaluation
Search on Google based on topic-related keywords (e.g.,
cognitive environments PhD, pervasive computing PhD,
interactive environment PhD)
Proper distribution of primary and secondary
Students’ feedback on mobility
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
Environment
Location
Conclusions
Environment
Environment Accessibility/visibility
Geographic location
LOCATION
EMJD ICE location
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
Environment
Built-in environment
Accommodation
Conclusions
Environment
Built-in environment
Buildings
Campus environment
Students facilities
Accommodation
Residence
Halls
Flat/rooms rental
EMJD ICE built-in environment
Laboratories and devices
EMJD ICE accomodation
Summary
EMJD Interactive and Cognitive Environments (ICE)
Teaching and learning
“Customer” centred focus
Finance
Branding
Environment
Conclusions
Conclusions
EMJD ICE PhD program
Main maketing themes
Implementation of marketing themes in ICE
Provisions for candidates
Lucio Marcenaro (EMJD ICE Brand Manager)