EMI Marketing Analysis

EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. As well as the well-known record label the group also owns EMI Music Publishing, which is the largest music publisher in the world

Brief history

The Electric and Musical Industries Ltd was formed in March 1931 by the merger of the UK Columbia Graphophone Company and the Gramophone Company, with its "His Master's Voice" record label, firms that have a history extending back to the origins of recorded sound. The new amalgamated company produced sound recordings as well as recording and playback equipment.

Main activities

EMI Music brings artists and fans together by driving action and creating value wherever music is experienced. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records. EMI publishing provides songwriting and licensing the final product.

Artists

Artists on EMI labels include: Lily Allen, The Beatles, Beastie Boys, Gorillaz, Katy Perry, Pink Floyd, Korn, Black Sabbath, Daft Punk , Diana Ross, Evanescence, Frank Sinatra, Elvis Presley, Duran-Duran, David Bowie, Foo Fighters, Liza Minnelli, Red Hot Chili Peppers, The Queen, Pink Floyd, Mariah Carey, Nat King Cole, The Smashing Pumpkins, The Spice Girls, The Beach Boys, Tina Turner, The Rolling Stones and classical musician Caruso.

Albums in EMI Music’s catalogue include ‘Ziggy Stardust’ and ‘Aladdin Sane’ (by David Bowie), ‘Revolver’ and ‘Sgt. Pepper’s Lonely Heart’s Club Band’ (by The Beatles) and ‘Songs For Swingin’ Lovers’ (Frank Sinatra). EMI also owns and runs the world-renowned recording studios Abbey Road in London and Capitol Studios in Los Angeles.

Company structure

The ultimate parent undertaking and controlling parent company is TFCP Holdings Limited. The immediate parent company is Maltby Holdings Limited, a company registered in England and Wales. Maltby Capital Limited is responsible for financial part.

Stephen Alexander is Chairman of Maltby Capital, having been appointed to the role in June 2010.

Roger Faxon is Group Chief Executive and Chairman and CEO of both EMI Music and EMI Music Publishing. He was appointed to his current role in June 2010.

Advertising

EMI works with biggest global ads to small local campaigns, places it’s advertising on TV, uses Internet, radio, magazines, newspapers, mobiles and outdoor advertising.

EMI’s TV Ad in 1977

SWOT

Strengths-composing of the top selling artists, best songwriters, and extensive catalogues of recordings-EMI has also a wide range of musical genres-the company has significantly outperformed the industry

Weaknesses-Difficulties with the intellectual property- The substantial dependence on a limited number of online music stores-Illegal music downloads and file sharing also exist-EMI music industry is poor in retailing their products. There is a problem on low sales on the retailing of the products.

Opportunities-The advent of digital music is an opportunity of the music industry because it will actually propel to higher profit.-Internationalization, expanding

Threats-The market for recorded music products has been declining and may continue to decline-Competition with the parallel companies

Partners

EMI has reached an agreement with Dailymotion to deliver the major's premium music videos to the video-sharing service's Web site, mobile site, iPhone app and the Dailymotion channel on Internet-connected TVs.

EMI Group sell digital music through Apple's iTunes Store.

Hungama Digital Media Ltd Rhythm NewMedia L.A. Reid Music Publishing Company Roxio, Inc. and many others

Competitors

Future prospects

Expanding the net of the online stores. Stable improving on the market will make the

company the first. Making contracts with artists from all over the

world

Questions

1) What is the main competitors of the EMI group?

2) Why does the company have such name EMI?

3) Name some of the artists who workes(ed) with EMI group

Thank you for attention!

Presentation is made by Chernyh MihailEkaterinburg

2011