Emerging Product Owner Patterns in Large Organizations

AT4 ConcurrentSession11/12/1510:00am

“Emerging Product Owner Patterns in Large Organizations”

Presented by:

Timothy Wise

LeadingAgile

Broughttoyouby:

340CorporateWay,Suite300,OrangePark,FL32073888-268-8770·904-278-0524·[email protected]·www.techwell.com

Timothy Wise LeadingAgile

An enterprise agile coach with LeadingAgile, Tim Wise is a leader specializing in complex agile transformations that involve and impact entire organizations from the C-Suite to the QA analyst. Tim’s passion emerged around the visualization of businesses as interdependent disciplines where sales, marketing, product, and IT all weave together successful stories. He introduces change iteratively to large organizations to align businesses around common goals to impact the lives of people and improve the outcomes of organizations. Sought for his strategy, coaching, and coding abilities, Tim runs the Atlanta Scrum community that hosts a variety of speakers at scrumatlanta.org.

EMERGING PRODUCT OWNER PATTERNS

IN LARGE ORGANIZATIONS

Tim Wise Enterprise Transformation Consultant [email protected] linkedin.com/in/timwise twitter.com/timswise

THE PERFECT PRODUCT OWNER

•  Has Domain Knowledge •  Is Market Aware •  Is Innovative •  Focuses On Quality •  Has Architecture Knowledge •  UX In Blood •  Is Accountable and Responsible

HOW AGILE TEAMS WORK

Team

Database

Report

Screen

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

Team

Database

Report

Screen

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

Clarity

Team

Database

Report

Screen

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

Clarity Accountability

Team

Database

Report

Screen

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

User%Story%

Clarity Accountability Measureable Progress

TEAM AGILE AND WHY IT WORKS

There is a person that can answer questions at all times called the product owner. The team controls all of the technical design and implementation they need including releasing to market The team usually has UX on the team. Clarity Accountability Working Tested Software

PRODUCT OWNER IN A SMALL ORGANIZATION

Product(Owner(

Analyst(

Testers(Developers(

ScrumMaster(

THE PROXY PRODUCT OWNER

(PO(Proxies(Customer(

THE PROXY PRODUCT OWNER

(PO(Proxies(Product(Manager(

Product(Owner(Teams:(Key(ObjecAves(

Product%Owner%Team%

Feature%

Agile%Team%

Business%Management%

•  Provide%Clarity%through%a%well%defined%Feature%Backlog%

•  Hold%Agile%Teams%Accountable%to%make%and%meet%commitments%

•  Demonstrate%Measurable1Progress1by%facilitaCng%demonstraCon%of%integrated%features%

•  Provide%Cmely%informaCon%for%investment%decisions%

Product(Owner(Team(Roles( Brief(DescripAon(

Product%Manager%(PROD)% Support%the%valuable%soluCon%and%ensure%features%are%ordered%considering%epic%prioriCes;%usually%the%leader%of%the%PO%Team%

SoluCon%Architect%(SA)% Support%the%technically%viable%soluCon;%provide%support%and%guidance%to%Tech%Leads%and%other%technology%personnel%

Release%Manager%(RM)% Support%an%achievable%soluCon%ensuring%demand%is%balanced%with%capacity%and%dependencies;%facilitate%release%planning%and%protect%the%release%plans%

QA%Management%(QA)% Provide%support%and%guidance%for%the%quality%of%the%soluCon;%ensure%quality%is%considered%and%coordinated%early%

Project%Manager%(PM)% Foster%effecCve%collaboraCon%of%the%PO%Team%to%shepherd%Features%through%the%Kanban%and%ensure%effecCve%communicaCon%with%the%porOolio%team;%AKA%Scrum%Master%of%the%PO%Team%

Product%Owner%(PO)% Serves%as%Product%Owner%(Proxy?)%on%a%team;%oRen%a%Business%Analyst%

Product(Owner(Team(Roles(

PORTFOLIO TEAMS

Market Management Strategy Alignment Operational Efficiency

MARKET MANAGEMENT

“ROADMAPS ARE EVIDENCE OF STRATEGY. NOT A LIST OF FEATURES.”

– STEVE JOHNSON

Planning (Roadmapping)

Delivery Operations

PORTFOLIO MANAGEMENT

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Portfolio

Product Owner Team

Planning Responsibilities •  6Q roadmap Development •  Technology planning •  Roadmap socialization •  Product evolution plan •  Channel strategy •  Define success metrics •  Scenario planning •  UX “City plan”

Planning

Delivery Operations

PORTFOLIO MANAGEMENT

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Portfolio

Product Owner Team

Delivery Responsibilities •  Capacity planning •  Funding •  Release Strategy •  Sequencing •  Team capabilities •  Technology solutioning •  KPI Instrumentation •  Epic development

Planning

Delivery Operations

PORTFOLIO MANAGEMENT

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Portfolio

Product Owner Team

Operations Responsibilities •  Instrumentation of metrics •  Review defect reports •  Defect Optimization •  Optimization work requests •  KPI performance •  Systems engineering •  Architectural Support Planning

Delivery Operations

PORTFOLIO MANAGEMENT

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Product Owner Team

Portfolio

Product Owner Team

THE ENTERPRISE

Portfolio Portfolio Portfolio Portfolio

EU Business Unit Management •  Business Goals •  Strategic Alignment •  Allocation Approval •  Investment Strategy •  Cross Business Alignment

ONE SIZE DOES NOT FIT ALL

Pred

icta

bilit

y Adaptability

Pred

icta

bilit

y Adaptability

Emergence

Convergence

Pred

icta

bilit

y Adaptability

Emergence

Convergence

Pred

icta

bilit

y Adaptability

Emergence

Convergence

AE PC

Pred

icta

bilit

y Adaptability

Emergence

Convergence

AE PE PC AC

Pred

icta

bilit

y Adaptability

Emergence

Convergence

AE PE PC AC

Ad-Hoc Quadrant One

•  Predictive Emergent

Pred

icta

bilit

y Adaptability

Emergence

Convergence

AE PE PC AC

Ad-Hoc

Traditional

Quadrant Two •  Predictive

Convergent

Pred

icta

bilit

y Adaptability

Emergence

Convergence

AE PE PC AC

Ad-Hoc

Traditional Agile

Quadrant Three •  Adaptive

Convergent

Pred

icta

bilit

y Adaptability

Emergence

Convergence

AE PE PC AC

Ad-Hoc

Traditional Agile

Lean Startup Quadrant Four •  Adaptive

Emergent

INNOVATION

•  PDCA Cycles •  Lean Startup •  The Goal

INNOVATION

•  Get it out there •  Test your Hypothesis •  Find Market Fit

INNOVATION

•  Data •  Analytics •  Product Management

SERVICE, AND COMPONENT TEAMS

SC Team

SC Team

SC Team

SC Team

SC Team

SC Team

PO Team

SC Team

SERVICE, AND COMPONENT TEAMS

SC Team

SC Team

SC Team

SC Team

SC Team

SC Team

PO Team

SC Team

SERVICE, AND COMPONENT TEAMS

SC Team

SC Team

SC Team

SC Team

SC Team

SC Team

PO Team

SC Team

THE SERVICE OWNER Same Rules Apply Except: •  Opportunity to provide additional services to

different perspectives in the market. •  Capability Maps •  Build Services on top of Capabilities •  Margins are the currency •  Operational Costs are the investment

WHERE ARE WE HEADING? THE GLIMPSE

•  Innovation as a capability •  “Strategic” Innovation within the Enterprise •  Intentionally monitoring product market fit •  Intentionally making bets as an organization and

being ok with strategic failure •  Still valuing traditional methods of Market Analysis •  Data as an Informer and Equal

Launch.