Emerce Dare 2016 - Marnix Kickert (TWNKLS)

© 2016 twnkls | augmented reality

Designing for Augmented RealityFrom living room to Hololens


What I’ll be talking about:

• Who I am

• Why AR matters

• How to get the most out of AR

• The future

TWNKLS | Welcome


What I’ll be talking about:

• Who I am

• Why AR matters

• How to get the most out of AR

• The future

What I won’t be talking about

• Technical stuff

TWNKLS | Welcome


Marnix [email protected]

www.twnkls.com

mailto:[email protected]


TWNKLS | About us


TWNKLS | We have worked with




Remixing the real world with

virtual add-ons

TWNKLS | What is AR?


TWNKLS | AR is a way of sharing


TWNKLS | Virtuality continuum

Reality Virtual RealityAugmented Reality

© 2016 twnkls | augmented reality© 2016 twnkls | augmented reality

Reality


Augmented Reality


Augmented Virtuality


Virtual Reality


context

TWNKLS | The new medium




AR is the most natural translation between information and action

Desire




Information searching Interpret Desire




Information searching Interpret Desire Interpret Action




Information Desire Action



AR and VR will be the next big

challenge for designers

TWNKLS | The challenge


TWNKLS | Why AR?


Use your context

to make your content shine.

TWNKLS | Designing for AR


MauritshuisExperience the arts


Mauritshuis | The App


TWNKLS | Gouden Zaal



Mauritshuis | Grand finale








Start making sense.



Otolift AppStairsShow, measure, sell.


Otolift AppStairs | The Otolift system


Otolift AppStairs | Measure


Otolift Appstairs | Measure



Otolift AppStairs | Measure


Add a new dimension

to your interaction




TWNKLS | From 3D to 2D



WemoEmpowering the new worker


Wemo | The new worker


TWNKLS | The new wave


TWNKLS | Hololens


TWNKLS | Hololens gestures





Display

(Field of view, depth, lag)

Sensors

(Tracking, recognition)

Power(Processing, battery)

Interaction(Gestures, feedback)

TWNKLS | Making the perfect wearable


AR and VR will be the next big

challenge for designers

TWNKLS | The challenge


TWNKLS | Interaction in augmented reality

Flat images, abstract control


Augmented 3D images, abstract control



Naturally viewing and manipulating virtual data.



The best way to predict the

future is to create it!

TWNKLS | Resources


“Reality leaves a lot

to the imagination”


Marnix [email protected]

www.twnkls.com

mailto:[email protected]
