By Mithu Basu Founder The Role of Events In Public Relations
EMDI Public Relations Session on The Role of Events in PR
May 19, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
ByMithu BasuFounder
The Role of Events
In Public Relations
Know your Brand
ImageAttributes
Personality
Know your Target Audience
Demographic profilePsychographic profile
Customize Events
In alignment with Branding and Target profile
Weave PR around the Event
To strengthen brandPosition brand
Case Study
Burn and Lakme Fashion Week
The Challenge
The Solution
Case Study
Environment Day at The Leela
The Challenge
The Solution
Mithu BasuFounder
Dolna Communications
M: 9820414732 T: 022 28410280Email: [email protected]
Thank You
Related Documents
